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This video explains how to buy smartphones cheaply in Korea, focusing on the factors driving "smartphone sales booms" (대란) and how to take advantage of them. The speaker, Techmong, leverages insider knowledge from the telecommunications industry to reveal strategies typically not shared with consumers.
Smartphone sales booms ("대란") are often driven by three factors: Telecommunication company executive evaluations (tied to sales targets), manufacturer sales targets, and retailer profit margins. These factors align periodically, leading to increased subsidies and discounts.
September is a prime time for smartphone deals: Telecommunication companies often push sales in September to meet their quarterly targets before executive evaluations and staff reassignments in October–December. Manufacturers also aim to boost sales before new iPhone releases.
"알뜰런 (Altteol Run)" is a smart strategy: This involves obtaining a large subsidy from a major carrier, using the phone for the minimum contract period (e.g., six months), and switching to a cheaper "알뜰폰 (Altteolphon)" plan to maximize savings. While some initial fees may apply, significant savings can be achieved through this method.
Hidden subsidies exist: Subsidies aren't solely provided by carriers; manufacturers contribute as well. Retailers' pricing strategies also influence the final price a consumer pays. Negotiating with retailers or using price comparison websites can increase savings.
Be informed and act fast: The speaker emphasizes the limited window of opportunity, recommending viewers actively research deals between the video's upload and mid-September to maximize savings.