#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, he makes the case as to why.

About this Video

• Video Title: #16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, he makes the case as to why.
• Channel: High Resolution
• Speakers: Bobby Goa, Jared Rondo, Tom Kelley
• Duration: 01:03:34

Introduction

This High Resolution video features an interview with Tom Kelley, a partner at IDEO, a leading design and innovation firm. The interview explores design thinking as a mindset, innovation as a process, and the importance of human-centered design. Kelley shares insights from his book, "The 10 Faces of Innovation," and discusses how to cultivate creative confidence and develop design leadership.

Key Takeaways

• Design as a Mindset: Design is best understood as a mindset or a toolset, not just a specific skill or product. This broadens its application to various problems.
• Innovation Defined: True innovation involves a fresh idea, successful implementation, and added value.
• Anthropology in Design: The "Anthropologist" role in design thinking emphasizes understanding user needs through observation and research, informing problem definition. Presenting findings effectively often involves taking stakeholders into the field, or employing storytelling techniques to personalize the data.
• Cultivating Creative Confidence: Creativity is inherent in everyone. Techniques to unlock it include identifying personal creative moments, protecting that time, and capturing ideas effectively, even through simple methods like a shower whiteboard. Overcoming fear of judgment, particularly in drawing, involves reframing it as communication rather than artistic skill.
• Small Experiments for Big Change: Framing decisions as experiments reduces the perceived risk of failure and allows for quicker iteration and learning. Small wins are celebrated, and obstacles are identified and addressed progressively. Collaboration with stakeholders is key, even with limited resources.