This video is a workshop hosted by Christelle, featuring Thierry Stentzel, comparing and contrasting the email marketing platforms Brevo and Mailchimp. The main purpose is to guide viewers through choosing and effectively using one of these tools to manage subscribers, send newsletters, and automate emails.
Answer: Brevo's free plan allows sending 300 emails per day to an unlimited number of contacts. Mailchimp's free plan offers up to 500 contacts and 1000 emails per month. This means Mailchimp limits the number of contacts, while Brevo limits the number of emails sent daily.
Answer: Brevo's segmentation, available even on the free plan, allows sending variations of the same email to different customer segments (e.g., based on location, purchase history, or other criteria). Mailchimp's segmentation is more basic in its free version; advanced segmentation is only available in paid plans. This allows for more targeted and personalized messaging in Brevo.
Answer: Brevo's superior automation features, particularly its ability to create complex workflows for event reminders and follow-ups, are advantageous for artists. This reduces the manual work involved in managing event communications and increases efficiency.
Answer: The video demonstrates creating a Brevo campaign by: 1) selecting "Email" from the campaign creation options, 2) choosing a classic campaign, 3) setting the sender information, 4) selecting the recipient segment, 5) crafting a compelling subject line and preview text, and 6) designing the email content using provided tools to add text, images (with linked URLs or email triggers), and buttons.
