This video is a strategic marketing and digital audit session featuring Emmanuelle Callerame. The session includes discussions with two individuals, Julie and Eva, focusing on their current business challenges and strategies. Julie discusses the exhaustion from participating in too many exhibitions and seeks advice on refining her marketing to focus more on illustration and promoting her "Astro" calendar. Eva shares her personal struggles and current difficulties, impacting her ability to focus on her business communication. The conversation offers advice on social media presence, product promotion, and collaborative marketing strategies.
Here are the answers to your questions based on the transcript:
What is Julie's primary goal regarding her digital presence and client acquisition? Julie's primary goal is to have her digital presence, particularly on Instagram, showcase her illustration projects more prominently to attract new clients for her illustration work.
What strategies are suggested to increase visibility and sales for Julie's "Astro" calendar? Suggested strategies include:
What personal challenges has Eva been facing that are impacting her business? Eva has been facing significant personal challenges during her three weeks in Israel. She was in a stressful environment with elderly individuals, one of whom was ill. She also visited cousins in Tel Aviv, one of whom is undergoing experimental cancer treatment. Additionally, her cousin's apartment was affected by a rocket explosion. These experiences have left Eva feeling traumatized and anxious, impacting her ability to focus on her business communication and exhibition preparations.
What advice is given regarding the use of LinkedIn for promotional activities compared to Instagram? For LinkedIn, the advice is to focus on key event highlights like the launch, vernissage, or significant anecdotes, rather than posting excessively. LinkedIn's algorithm is seen as less receptive to frequent posting compared to Instagram. It's suggested to post about one to two times a week, focusing on content that is different from Instagram, such as sharing insights into the exhibition's progress or behind-the-scenes stories that aren't purely sales-oriented. The advice is to avoid a catalog-like approach on LinkedIn and instead focus on the professional narrative and networking aspect.
Turn this video into a tweet... Just finished a deep dive with Emmanuelle Callerame for a strategic marketing audit! 🚀 Discussed scaling back on exhibitions, boosting illustration clients, promoting Julie's "Astro" calendar & navigating personal challenges. Key takeaways: consistent content, strategic collaborations & personalized storytelling! #MarketingStrategy #DigitalMarketing #ArtistLife #SmallBusiness
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