20251118 - Sessioin Cristela

About this video

• Video Title: 20251118 - Sessioin Cristela
• Channel: christelle - Les Hang'ART
• Speakers: Christella, Assia, Vero, Caroline
• Duration: 51:47

Overview

This video is a session with Christella, a manager, artistic coach, and agent, who facilitates a discussion with artists. The artists, Assia, Vero, and Caroline, share their experiences, challenges, and seek advice on various aspects of their artistic careers, including developing their artistic strategy, selling artwork, marketing, and understanding the importance of their artistic narrative.

Key takeaways

• Artistic Strategy and Evolution: Artists grapple with whether to continue with a signature style or evolve their series to show progression, highlighting the tension between consistency and development.
• Exhibition and Sales Experience: Assia shares her successful solo exhibition experience, noting the impact of artwork format on sales and the importance of pricing strategy. Vero discusses her current artwork stock and format considerations for gallery representation.
• Networking and Marketing: The discussion touches on the challenges of finding exhibition spaces, the effectiveness of different social media platforms (Instagram vs. LinkedIn), and strategies for inviting potential clients and patrons.
• Artist Narrative and Communication: Emphasis is placed on the importance of articulating the "why" behind the artwork, not just showcasing it, to connect with viewers and potential buyers.
• Building a Portfolio: The session provides guidance on creating a comprehensive artist portfolio that showcases evolution and key artistic phases, rather than just recent work.
• Pricing Art: The consensus is that pricing should be consistent and reflect the value of the artwork, even for smaller pieces, rather than being reduced to encourage sales.
• Developing Artistic Themes: Artists explore how their life experiences and emotions influence their artistic themes, such as Assia's focus on the horizon, Vero's exploration of aging and love, and Caroline's advocacy for women and nature.