20251201- 🆙 Session - Adrien Ribeiro - Audit storytelling

About this video

• Video Title: 20251201- 🆙 Session - Adrien Ribeiro - Audit storytelling
• Channel: christelle - Les Hang'ART
• Speakers: Adrien Ribeiro, Julie, Marc, Jill, Carole
• Duration: 02:18:37

Overview

This video features a group of individuals, including Adrien Ribeiro, Julie, Marc, Jill, and Carole, discussing and auditing their respective professional activities, primarily focusing on social media strategies, content creation, and client acquisition. They share their challenges, successes, and seek advice from each other, particularly on platforms like LinkedIn, in their efforts to grow their businesses and personal brands.

Key takeaways

• LinkedIn Strategy: Jill and Marc are exploring how to optimize their presence on LinkedIn with minimal yet impactful content, aiming to build a portfolio and generate meaningful connections rather than just likes.
• Client Acquisition: Julie is working on crafting emails to secure meetings and explore collaborations (like bartering services) without appearing overly commercial. Marc is sharing his persistent outreach methods that eventually led to a significant business opportunity.
• Content Creation and Consistency: Marc details his "challenge débile" of daily content creation, evolving into a structured weekly posting schedule. Carole is facing challenges in selling merchandise for her project, finding that direct mentions of money reduce engagement.
• Addressing Objections and Building Trust: Adrien, acting as a consultant/mentor, guides the group on how to anticipate and address potential client objections through content, emphasizing the "show, don't tell" principle to build trust and credibility.
• Sales and Closing: The discussion touches on the importance of "closing" in sales, overcoming the fear of rejection, and natural ways to integrate calls to action in content by focusing on the client's needs and potential benefits.