About this video

• Video Title: 20251208 - 🆙 Session Expert-Sacheen Sierro -Audit de votre site
• Channel: christelle - Les Hang'ART
• Speakers: Christelle, Sacheen Sierro, Julie
• Duration: 02:04:53

Overview

This video features an expert session where Sacheen Sierro audits Julie's website. They discuss various aspects of her online presence, including website content, SEO optimization, keyword strategies, and user experience. Sacheen provides actionable advice to improve Julie's website's visibility and effectiveness, focusing on specific keywords, page structure, and content enhancement.

Key takeaways

• Website Content and User Experience: Julie's website needs better aesthetic appeal and accessibility, despite having good content. The discussion highlights the importance of a clear call to action, user-friendly navigation, and ensuring the site reflects the artist's style.
• SEO and Keyword Strategy: Sacheen advises on optimizing keywords, particularly "portrait" and "aquarelle," suggesting the creation of distinct keyword lists and integrating them naturally into the website content. The importance of descriptive text for SEO is emphasized.
• E-commerce Integration: The potential for integrating e-commerce features like WooCommerce is discussed, focusing on improving the purchasing process, payment options, and product presentation.
• Backlink Strategy: Sacheen explains the concept of backlinks and their importance for website authority, suggesting ways to acquire valuable links through partnerships and collaborations.
• Google Search Console Analysis: An audit of Julie's Google Search Console data reveals insights into keyword performance, click-through rates, and areas for improvement, such as optimizing pages with low word count or broken links.

Here are the answers to your questions based on the video transcript:

1. What specific suggestions were made to improve the aesthetic and accessibility of Julie's website? Sacheen suggested adding contact buttons at the end of each colored section to facilitate user contact. Julie felt her website's aesthetic was not appealing and that it was "heavy." She also mentioned that while her content was good, the overall "aesthetic" and "accessibility" were areas needing improvement.

2. How can Julie effectively use keywords like "portrait" and "aquarelle" for better SEO? Sacheen recommended optimizing for "portrait" and "aquarelle" as separate keywords, rather than a combined "portrait à l'aquarelle." This involves creating distinct keyword lists for each and integrating them into the website's text and headings. Specifically, it was suggested to reinforce the "portrait" keyword on pages where it's already present and to strategically incorporate "aquarelle" and "peinture" (painting) into headings and descriptive content to improve search engine understanding of her specialization.

3. What are the recommended steps for integrating e-commerce features onto Julie's website? Julie expressed a desire to integrate WooCommerce into her existing WordPress site to have a more cohesive online shop with direct payment options like PayPal. Sacheen supported this idea, noting that it would allow for better presentation of product details, formats, and variations using tabs or sections, which is beneficial for SEO. The process would involve installing the plugin and setting up product listings with descriptive text.

4. What strategies were discussed for acquiring valuable backlinks to improve website authority? Sacheen explained that valuable backlinks come from relevant and authoritative websites. Strategies suggested include seeking links from partnerships with art suppliers (like Faber Castel), galleries (physical or online), or collaborations with other artists or ateliers where exhibitions or workshops might occur. The key is to have reciprocal links that make sense contextually and point to relevant pages on Julie's site, ideally from sites with a higher "authority score."

5. Give me topics and tags to explore this video in detail. Topics: Website Audit, SEO Strategy, Keyword Optimization, E-commerce Integration, Backlink Building, Content Marketing, User Experience Design, Online Art Sales, Digital Marketing for Artists, Website Performance Analysis, Google Search Console. Tags: SEO, Website Audit, Keyword Research, Content Optimization, Backlinks, E-commerce, Art Business, Online Presence, Digital Marketing, Artist Website, Watercolor, Portraiture, Web Design.