20251209 - Session-Expert -Marie Berthollet -la commercialisation et l’implantation locale

About this video

• Video Title: 20251209 - Session-Expert -Marie Berthollet -la commercialisation et l’implantation locale
• Channel: christelle - Les Hang'ART
• Speakers: Marie Berthollet, Claire, Laurence, Sylvie
• Duration: 58:25

Overview

This video features Marie Berthollet, an art acquisition consultant, discussing strategies for artists to commercialize and establish a local presence. She covers topics such as identifying target audiences, leveraging personal networks, and the practicalities of selling art, including print production, pricing, contracts, shipping, and authenticity. The session also includes a Q&A with artists sharing their experiences and seeking advice on specific challenges.

Key takeaways

• Local Network and Strategy: Artists need to build a local network and be a "Swiss Army knife" in their approach, utilizing both digital and in-person communication for local implantation.
• Leveraging Personal Connections: Artists should not overlook their existing personal networks for potential clients and collectors, as these individuals often provide a strong foundation of trust.
• Print Production and Sales: Prints can be a viable option for selling art, especially for large orders, and collaborating with local printers can open up further opportunities. Considerations include print quality, cost, and whether to sell framed or unframed.
• Contracts and Legalities: Understanding different contract types (deposit, prescriber, sale) is crucial for artists to protect themselves and define commercial relationships.
• Shipping and Logistics: The method of shipping art depends on the type of artwork, its value, and the destination. Artists need to consider costs, insurance, and packaging, with a general recommendation to maintain fixed prices for artworks and negotiate on added services like shipping or framing.
• Certificates of Authenticity: While not always mandatory for prints, certificates of authenticity can add value and reassurance for collectors, especially for limited editions and as a long-term way to document an artist's work.