20251210 - Mathilde Guégan - Retour d’expérience sur ses collaborations avec des entreprises

About this video

• Video Title: 20251210 - Mathilde Guégan - Retour d’expérience sur ses collaborations avec des entreprises
• Channel: christelle - Les Hang'ART
• Speakers: Christelle, Mathilde Guégan, Julie Vigneron
• Duration: 1:06:10

Overview

This video features Mathilde Guégan sharing her experiences collaborating with businesses as an artist. She discusses her background, her training in social and solidarity economy, and how she transitioned into an entrepreneurial mindset. Mathilde details various strategies for securing collaborations, including networking, direct outreach, and leveraging online platforms, while also reflecting on what has and hasn't worked for her. The session includes a Q&A where participants ask about specific tools, strategies, and her personal journey.

Key takeaways

• Entrepreneurial Training: Mathilde leveraged free training programs in social and solidarity economy to develop an entrepreneurial mindset, complementing her artistic education.
• Project-Based Approach: Treating personal projects with defined start and end dates, similar to professional projects, helps in achieving goals and avoiding dilution of effort over time.
• Valuing Work: Mathilde learned the importance of not working for free for clients, as it can be less beneficial than paid opportunities and consume valuable time.
• Structured Financial Planning: Creating a detailed financial plan, including monthly revenue targets and revenue streams, is crucial for understanding business viability.
• Diversified Client Acquisition: Utilizing multiple channels like LinkedIn, networking, and maintaining relationships with past clients is key to consistent business development.
• Content Strategy: The effectiveness of social media varies; LinkedIn proved more fruitful for Mathilde than Instagram for business development, but Instagram helped sell her books.
• Importance of Network: Actively maintaining and expanding one's professional network through various platforms and events can lead to unexpected opportunities.
• Authenticity in Business: Staying true to one's artistic identity and values is essential, even when adapting to client needs, as this authenticity can attract the right opportunities and clients.