This video provides three proven marketing strategies for occupational therapists (OTs) to grow their practice. The speaker, Hong, shares personal experiences and insights on creating informational content, leveraging social media, and running free workshops to attract new patients.
The three marketing strategies discussed for OTs are:
The speaker suggests tailoring content by first identifying where the target patients are hanging out and then considering which platforms resonate with the creator. For example, she caters to an older demographic and uses YouTube and Instagram, noting that older individuals tend to be on Facebook as well. She also experimented with TikTok but found it less effective for her serious, educational content because the platform often prioritizes entertainment and quick, "life hack" style information, which doesn't align well with in-depth hand therapy topics. The key is to choose platforms that match both the audience's habits and the content creator's style and goals.
Based on the video's advice, you should consider where your specific audience (pediatric patients and their families, and potentially referring physicians or organizations that require reports) spends their time online.
While the speaker primarily focuses on general patient populations and hand therapy, the underlying principle is to be where your audience is. For pediatrics and reports, this might involve:
The video emphasizes understanding your specific clientele and choosing platforms accordingly.
