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This video provides comprehensive business knowledge accumulated over 30 years by Simon Squibb, covering everything from starting a business with no money to selling it. The content aims to equip viewers with the mindset, tools, and strategies necessary for business success, emphasizing passion, purpose, and practical execution.
I am good at only one thing business for the last 30 years I built 19 companies and invested in 78 startups people ask me every day to be their mentor and to help them and they've even offered me £10,000 to help them just for one day in business I don't want to charge people for help I want to give you the knowledge for free and today I'm going to give you everything you need to start a business to grow a business to maintain a business and to sell a business but if you can't stay on this video for 5 minutes without clicking off I've got some news for you you're probably not going to make it I'm now going to list all the things I'm going to go through in the next 45 minutes to change your mindset give you the tools you need to be successful and hopefully create new Pathways in your brain that give you the chance to be successful the very thing that the education system does not want you to be is free working for yourself controlling your own Des So today we're going to cover how to start a business with no money how to win and the secret to it all in business how to lose important how to do a mind map which is much better than a business plan much more liquid how to find purpose very important to motivate you to get up in the morning to motivate your team to get up in the morning and to motivate customers to want to work with you how to find a co-founder something that I personally believe is like having a relationship partnership it can change everything if you have the right co-founder and can give you that accountability that we all need how to sell everybody can sell there's no such thing as people that are good at selling and people that aren't good at selling they're just people that haven't been taught the system of selling everyone can sell everyone must learn to sell it is the key to unlocking Freedom how to Market your business how to PR yourself and your business how to get an investor and I'll go through many different ways around that subject you can get an investor how to get sponsors often an untapped secret source to making a business grow without needing an investor so we'll get into that how to build a company brand because I honestly think value comes from building a brand not a business and we'll go into what a brand is and how to build one how to build personal brand which in this day and age without doubt is vital you can't really build a company today without having a personal brand and I'll get into personal brand on a public stage and personal brand within your industry how to hire how to grow how to build how to go Global which is easier than it sounds and probably very important so you're not stuck in one market and leaving yourself vulnerable how to get a mentor there is a way to do it and nearly Nobody Does it and how to avoid big mistakes but accept luck into your life make luck happen in your life and finally how eity works and how to sell your business at the end of this video you will know everything that's taken me 35 years to know you will be changed if you watch this video and I promise you at the end of it it will cost you nothing and you'll never regret it how to start now most people tell you to start a business when you have an idea that's not where a business starts a business starts with a feeling an instinct that perhaps you need to make a change and then applying yourself to learning what is the best way to build something that you love now everybody tells me that starting a business is filling a market Gap or finding a niche that is not true one of my most successful early companies was a company called fluid this company turned into one of the biggest agencies in Asia which I sold a price waterhous Cooper for more money than I ever need and when I launched that company there was 500 other businesses doing almost exactly the same so how did I manage to win I didn't have an original idea like everybody tells you you've got to have to start a business you don't start with an original idea you start with what you like doing now I love helping businesses and people succeed I love marketing I can spend all day long studying and understanding marketing every time someone launches a new business I want to understand how they made it successful I'm obsessed I enjoy it it's my hobby there is no work life balance there is only syncing up your life with your business and so I believe the first step in starting a business is following your passions now everybody tells you that that's not the way to start a business because often your passions initially don't necessarily generate Revenue but that's because you haven't applied a business mindset to what you love so I loved marketing and I started a creative agency called fluid that helped people come up with marketing ideas to make their business successful now there were many companies doing it but not many of these people doing it loved it like I did so I evolved my marketing abilities pushed the boundaries of what was possible used new technologies like at the time Emil marketing and direct marketing that no one else was doing because I was obsessed what is the latest thing and for you the way you do it is youve got to write down what you like doing and got to write down what you don't like doing what you love doing you've got to get really good at and what you don't like doing you've got to Outsource and not do it the school system has taught you the wrong thing that if you're not good at something you need to spend more time getting better at it that is a lie you've got to spend more time getting good at the thing you love to do get obsessed by it and that's actually where a business idea begins because once you have figured out what you like doing the next step is the idea now again people will tell you that you need to come up with an original idea that's not true the second thing is when it comes to an idea you can actually combine forces with other people so back to my example when I launched fluid I loved marketing and I met someone who could take my marketing ideas and turn them into graphic illustrations and Brilliant presentations and abilities to help that company in a visual way understand my ideas idea so I teamed up with her and created a 50/50 business partner I'll come on to equity later in the video that was literally the springboard to one of the most successful companies in Asia in this space so the key is not coming up with an original idea and trying to do it all on your own the key is coming up with something you love linked to what you do and perhaps if there's a gap within your ability to execute on what you love find a partner so for example if you love writing then write a book and maybe you need to find a partner that can that book or find a company that will publish that book or get someone to help you like an agent find someone that will publish that book and that's where it really begins in the idea phase it's got to link to your passion and I'll come on to purpose later but it's key you won't be able to follow through and probably won't be successful if you're not willing to do the thing that you're doing more often and all the time compared to other people so you figured out what you love doing and now you have an idea now the idea itself can evolve from my point of view when I started what I'm doing today which is a platform to help you for free the first thing I did was in fact a podcast so the step after idea is step one execution and execution involves what is the first thing you can do to make your business idea come to life and for me in my example it was a podcast but for you it might be a Blog it might be a LinkedIn post it might be setting up a social media handle and starting to post up your photography whatever the first step execution is do not make it too hard for yourself in my case sitting down interviewing people I found interesting recording it and putting it up would serve the purpose of giving people mentorship in a podcast for free which was my first step in my mission in my recent business so all I really did was get a microphone sit down and record conversations now if you go back and look at those very early podcasts execution was not brilliant the guests were good the execution was not great I had a rubbish microphone I had a rubbish camera and I slowly improved and step one is come up with a simple execution plan step two in starting a business is consider where the revenue is going to come from now some people say you need this within the idea phase and yes you can put it within the idea phase but sometimes Revenue doesn't actually make itself clear to you start so an example if you're a photographer and you think you're going to make your money charging by the hour for your photography skills you're probably limiting yourself right so you're probably better off initially taking pictures of things you love and putting them up online and seeing if people would buy them seeing if people would license the pictures experimenting with Revenue models and seeing what sticks sure maybe people will book you by the hour but why would you start off with a revenue model that limits yourself so I think when building a business the thing to really think about is not necessarily Revenue but experimenting with different ways to make money from the thing that you are doing so again when I launched fluid most companies charge by the hour for their marketing consultancy service we didn't we charged by the outcome of what we did so if we helped a company be successful sell more product we took a percentage of those sales now that was not part of most companies business models because most people start with an idea and then they do a revenue model and then they start famous quote is everyone's got a plan till they get punched in their face and the truth is when you launch a business you just want to keep yourself nimble like a boxer you want to see what is going to be the best punch combination for you to make your business work and finally when starting a business step three is you've got to make sure your purpose is strong now you've made sure that you enjoy what you do and that's great because that's going to help you get up in the morning but actually I believe new businesses today need to think about what they're going to do to make a difference in the world how are you going to make sure that people want to work with you how are you going to make sure that what you're doing isn't just for profit because if it's just for profit everybody that works for you is going to want more money everybody that's working with you is going to want to pay you less but if you have a purpose bigger than yourself and identify that purpose and install it in your business I promise you you won't be managing people anymore one of the biggest stresses of building a company you won't have to manage people because you only have to manage purpose now I'm going to go into more depth how this all works but a lot of what I've talked about here already has cost you no money you haven't had to spend any money now even if your idea is to launch an app that cost a million pounds to develop start off with a service business start off with a revenue based model that can get you there so an example is Airbnb when they launched they actually sold serial boxes at conventions it was enough to be similar to Airbnb because some were the first accommodation Airbnb ever sold what at conventions people go to see Obama speak go and see different politicians speak at these events and they would rent out rooms on& later but initially they sold serial boxes Obama reels at this event at these events to get to know their customers connect to their customers have a conversation with their customers and make money and that is the money they use to initially get the business going so I will come on to other steps later now in the video about raising money and other ways to do this but if you do these first few things your business is up and running it's cost you no money and I promise you because it will have purpose because you like it and because there's a revenue model behind it you will do it it will happen so how to win in business let's say you've already got a company you're not winning and you want to win or you want to know the secret formula to winning and having built nearly 19 companies I'm on my 19th business now how to win in business is actually very simple now I mentioned earlier having purpose and you personally being passionate about it that's definitely going to give you an edge because most people are not loving what they're doing so if you are you're already winning but there is a secret formula to winning and that starts with a couple of things number one delayed gratification spelled completely wrong get what I mean though right delay gratification is the number one reason that businesses win you don't rush to charge customers for example you let them help you succeed so the first customer I ever got in my agency fluid I actually did the work for free now a lot of people say don't do the work for free I don't agree I built up a relationship with that customer overd delivered when it was free and that meant once they were happy not only did they use me forever for the 16 years that I ran that company they also recommended me to everybody they felt like they were part of my early Journey getting your customers on side is another element of winning but realizing that if you delay getting gratification you will make more money and there's so many examples of this if you look at big businesses they spent years making no money and then when they had the system all in place huge databases for example then they can monetize and people don't wait long enough the other thing you can do is have a very strict moral cod with in your business a culture culture will eat strategy for breakfast every single time you've got to make sure that your culture in the company is client Centric a good example of this is Amazon I'm just saying that they do actually focus on their customers as a culture and I think that a lot of people are too busy for example thinking about how they can get money out of their customer and not thinking how they can bring value and if you want to win bring value you want loyalty bring value value you want them to follow you promote you share you on their stories care about you talk about you when you're not in the room then show them some love it sounds simple but people don't do it because they're too busy not waiting for the payoff and too busy not installing a culture of patience a culture of caring about your customer and then the final thing is luck now luck is not a subjective thing luck I have discovered is hackable and you can hack luck three ways first be persistent and what I mentioned earlier about purpose and loving what you do will help you be persistent you have to outlast other people when I launched my company fluid in Hong Kong I had so many competitors but slowly but surely they all shut down went bankrupt they didn't care like I did and I think that whole luck thing is about persistence that's number one number two in hacking luck is know your destination what what is success for you what will make you happy what do you want big company small company and by the way a big company is much easier to run than a small company aim for a big company is my recommendation but that's my opinion it might not work for you so I suggest you to find success for yourself today success for me is having the time to take my son to school and be able to pick him up is having time to do the exercise I want to do that's how I define success so I never sell hours and we'll come to that in a little little bit why you should never sell hours but luck is hackable you have to be persistent you have to know your destination and finally you have to learn to take risk be careful with sayings out there trying to trick you into options that are not true so the worst one is the harder you work the luckier you get that is not true that is a lie a lie designed to make you work hard if it was true every nurse in this country would be a millionaire it is not true that working hard equals success what equals success is taking risk you have to learn to take risk lean into fear learn to love fear embrace it and then you can take more risk and the more risk you take the luckier you get learn to build culture into your businesses about the long term and learn to hack luck you will win the secret to it all is learning to accept that you could lose everything and it doesn't matter you've got to be willing to risk it all take a chance and go for it do not rush do not see this as anything but a marathon it's not a Sprint enjoy the journey don't rush no one can beat you if you do it so delay gratification is key Brands like Facebook and Instagram although I'm not a fan necessarily of these platforms they personify this concept they did build massive massive user bases but they didn't monetized them at the beginning they waited they just kept building value in their platforms for the users and more people kept signing up and they didn't actually monetize for a very long time I think Facebook was near 10 years before it started making money and although I'm not suggesting you wait 10 years and those companies have different investment structures which we'll talk about a bit later it is important to understand how important this is to building a successful long-term business do not think about making money straight up build a brand not a business and those businesses like Facebook and Instagram they waited a decade before they started monetizing and as soon as they started monetizing Facebook in particular it started to decline as a brand less people liked it too many ads on the screen too many annoying buttons that didn't have any relevance to them because they were suddenly trying to make their client happy The Advertiser and no longer focused on the user in the same way so be careful but that is how you build massive economic modes people like Google similar at the beginning no Revenue YouTube at the beginning no Revenue focus on building something that has value for people delayed gratification is one of the secet weapons in building a sustainable large and successful business that you love next up how to lose it might sound like a strange title but it's the number one thing I've noticed that people don't learn to do that doesn't allow them to be successful this all stems back probably to school where you were told that success was getting an a it's not success is actually accepting failure learning to bounce back from failure embracing failure having learnings from the businesses that I have been in involved in that have failed have allowed me to be successful I guarantee you if I hadn't lost a million pounds on doming comic book business I wouldn't be rich or successful today I needed to learn how to fail I needed to accept losing it's key and so how do you build the stamina and the ability to lose the first thing you realize number one don't let things own you if you let things own you you are controlled by the very thing that's meant to bring you pleasure you have to learn to lose those things and not care about those things the second thing to lose you need to let your short-term ego go now ego is actually a very powerful motivator and there are different types of ego the ego I'm talking about here is driving around in the right car to give an image to people that don't care about you that you are successful do not worry about this learn to enjoy looking like you're a loser let people underestimate you it is so powerful to be underestimated by your competition even by your customers because if they think you can't deliver and you do then brilliant do not worry about losing learn to be a d student love to fail that's why 80% of a students end up working for D students because a students are scared to lose they don't want to lose they always want to get an A they always want to be seen as the smartest person in the room don't worry about it learn to lose learn to embrace getting a d getting a D in business means take your time don't let someone else decide whether or not your success or not do not let anybody else tell you how to do things and ironically power up your ego in a different way an internal ego that tells you you're not a loser you know where you're going no matter what people judge you based on the car that you're driving or where you're living or what you do with your day don't let them decide that you're a loser let them think what whatever they want learn to love losing learn to embrace failure I promise you if you think that the worst is if you try something and you lose everything it doesn't matter you can go again you will succeed I guarantee it next up I want to teach you something practical how to do a mind map so many people teach you in business to do a business plan forget that there is no use for a business plan what you want to do is map out where your business could go how it could go and understand the different directions in which to take your business and I'm going to go through how to do a mind map next now I have never seen anyone teach anybody how to do a mind map and the reason I think that no one teaches this is because there's no template to sell you there's no product to sell you around a business plan has a million ways to make money out of you and none of it works these business plan things actually kill companies I've seen people who have massive business plans stick to it and die a my map however will cost you nothing to do and actually leaves you Nimble and free to explore where the business can go and it's so simple it starts in the Middle with your hobby whatever that is what you love to do second part of a mind map is the business I can't spell but don't judge me for that luckily I know I'm doing a business what is the business so what is your hobby what do you love to do and ideally it now links to the business now with the business and I'm going to use my company as an example hopefully it translates into what maybe your idea is but in my business which is what we call free Humanity the name probably gives it away what we want to do we want people to be free to do what they love So within free Humanity this is what I did when I first started the business four years ago I looked at different ways that I can make the business work so off here I wrote podcast right actually as I mentioned earlier this is one of the first things I actually did so from a podcast what comes off it well I build a network right I'm now doing a mind map of something I actually have already done to illustrate how mind Map works when you're building out a business of value so one of the benefits of doing a podcast was a network in my case I managed to interview over 200 of the world's most successful entrepreneurs which are now part of my life and help me with what I'm doing help you on help bank.com that was one of my I and it was on my my map Network the second thing was Brands I realized if I did a podcast I could probably make revenue from Brands now with a my map you can get bigger and bigger and bigger with my maps there's no there's no stopping how big a my map can get just like your brain is infinite in its ability to think mind map is also infinite and when I wrote the original mind map out for my business I thought Brands and then I started listing them so in my case GoDaddy uh tide banking Adobe these were brands that I felt were a fit with what I wanted to do give people the ability to start their own business be free do what they love so I listed out all the brands that I could work with I also listed in my original mind map and I didn't do it at the beginning but it ended up becoming part of what I did was an app and an app that would focus on free help for people now at the time I didn't have the name that I now have which is help bank.com but I knew that I needed to build a scalable way of giving people knowledge now what I didn't know back then that I know now quick bit of insight is that app is overused as a word it's actually not an app that you need to build at the beginning for most platforms you need to build a web-based platform why well if you build an app you have to go in the app store or in the Google Play Store you get restricted by one of those two locations so people that have a Samsung phone access the Apple Store to download your app why would you when you launch something restrict people from getting access to it plus if it's web based people can just log in straight from a web browser any web browser that aside I realized in my early days I needed to do an app and from that I would do free help and from that I would be able to connect the network that I built in the podcast to the free help the people that I had interviewed in the podcast the knowledge that I was capturing in their case I could connect now that Network being built via the podcast to the help on the platform this is how it's actually played out the next thing I I spent time thinking about was team and on a my map I thought about who I actually need now because I knew I was going to do a podcast I knew that I needed an editor but I also know my weaknesses so I know I need an accountant someone that's going to take care of the admin these are things that I don't enjoy doing so I I know what to do but I also realized with the network that I build through the podcast that I could have Partners so it's not just employees but Partners I could link to the team again working with the people that I'd spoken to on the podcast I could connect them people that were going to work on the app I could connect them although they're not necessarily on my payroll they are people that perhaps are connected to my mission want to help people and they can become part of my extended team now within the team structure I can also start thinking about things like if I have an editor maybe that editor hires editors or I hire editors but you can start breaking down what you actually need within your team right now as a mind map you start in my opinion with what your hobbies are what you enjoy doing you're then building a business around it and then you're thinking about different things that this business is going to need now one of the things that I uh spent a lot of time thinking about that I haven't yet done but will be coming soon in my platform was what else I could do that would scale the business give it what it needed resource-wise without necessarily me being involved in it and at that time back four years ago the word was merchandising so I wrote down merchandising now I think it's actually evolved now it's beyond merchandising but um from that I wrote down of course what everyone was doing four years ago t-shirts and caps that sort of stuff right stuff that you know maybe the word free Humanity would look pretty cool on and I thought about in those days uh things like like sweets and products that perhaps we could launch and I wrote down basically any way merchandise wise we could make money now what's interesting is I'm about to launch a sweet brand called bus's it's taken four years to get to this part of the my map but it was on there it was always on there and ironically when I was building team if anyone said to me when I was interviewing them they had some experience with sweet business I made a know and kept them as someone maybe could help us in the future same with merchandising anytime I spoke to anybody that was perhaps looking at starting a t-shirt brand or working on Building Product I'd see if perhaps they want it to work be in the future because once you know in your mindmap one of the things that's going to come up in the future you can look out as you're building other things for the very thing that's going to help make that happen so this is a my map is is literally mapping out all the different things and different ways that your business can go it's fun it's simple there's no template you can download and pay someone for you don't need it and the beautiful thing about a mind map is you're not fixed you can start adding Bubbles and adding things as things evolve as people and the world change you can start adding things and adding connecting the different dots between parts of your business something a 20page document will never let you do because it's too linear so that's a mind map I hope it's a useful practical tool for you going forward how to find purpose now this word purpose might sound woooo they don't teach you it at school in my opinion for a reason because if you understand purpose you're very unlikely to work for someone else purpose is a very personal thing you can find other people with purpose you can find your tribe you can be free but finding purpose is not an easy thing and it's not something you've been given any of the tools in which to make happen so what is the first step in finding purpose and it's a very obvious step that people do not to you think about it now the problem is if you say you're thinking about purpose people might laugh at you other people try to throw silly jokes out there like 49 and they'll throw you off or purpose will get so complicated in your head because you've not really thought about it before you'll give up and go back to your old ways you need to think about purpose what is your purpose we used to live in tribes of 5,000 and we used to work on a method called give without take not give and take we used to help each other because it would make our tribe better not because we'd make money from it you ask me for help I will give it to you for free the world will be a better place I get better at giving you that help for free I'd become an expert at giving that help for free eventually when I'm not in the room people will talk about me and what I do because I become so good at helping people but I think today that doesn't fit The Narrative of working at a call center and piing up the phone and doing what you're told in a factory that Henry Ford created so when the school system was developed the word purpose wasn't included in any of it they asked the wrong question of you what are you going to do when you grow up is what schools say that's not the right question what you should be asked is what problem are you going to solve so the second step in thinking about and finding hopefully purpose is what problem matters to you now at first nothing might spring to mind if something has jumped into your mind then great in a minute I'm going to explain how you action that but if it hasn't jumped into your mind start thinking about what problems have actually affected you big or small now it can be really simple like the banks aren't open early enough for you or the swimming pool you wanted to go to doesn't let you swim the time you want it might sound silly but you start thinking about problems that bother you and your brain wakes up the entrepreneur muscle in your brain that helps you figure out how to solve that problem now it might be that the bank's not opening on time isn't a problem you're going to solve but if your brain starts thinking about that problem and how it can solve it you might begin to understand how to find purpose the third thing you can do is start breaking down how to make your life and that purpose match now matching what you do in your day and your actual purpose is often easier than you think I've met hundreds and hundreds of people who tell me what their dream is and it turns out that their dream is often just 3% difference from their existing life you know between chimpanzees and humans only 3% difference in the DNA and often for example I met someone that wants to do their own catering business they're working in someone else's catering business they're just missing this video in their life to figure out how to turn what they feel is their purpose to make cakes for someone and make them smile and own that business into that business they're just missing knowledge they're also not realizing that actually their purpose is nearly there in fact I would argue that the system sometimes wants you to feel like you're getting a enough satisfaction that you don't need to make a change so in other words if you are working for someone else baking cakes even if they're not using the ingredients you would use or they don't care about the customer the same way that you do at least you are baking but you got to break free from this thinking you've got to realize that if you're going to do your purpose you have to learn what I said earlier take risk but most importantly to truly know yourself I once interviewed a billionaire on my podcast and I asked him how did you build your intuition and he said to me I used to go on asked my mom or my dad a question when I was young and they both used to say to me you know the answer you know it never gave him the answers so he had to go away and figure out the answers for himself and that in itself is the point I'm trying to make here you have a purpose yes I can help you get there but you need to ask yourself what is that purpose how are you going to make it happen how you going to get there and you do it by thinking about it asking yourself not what you're going to do when you grow up but what problem you want to solve and then matching your life to that problem the final thing I'll say you don't have to do this thing on your own let's say you care about climate change and I would just say we don't need to save the planet we need to save humans when the humans are gone the planet will be fine but let's just say you care about saving the planet you can go and work with other people doing something in this space the only thing I would say to you is make sure you ask for Equity wherever you work I'll come to that a bit later how you do that and why you should do that but that can be still a way for you to have the life you want you can find your purpose and then go work with someone that's actually doing it so in my organization behind the camera right now there a whole group of people talented people that care about the same thing as me so they can go off and help help people in their own way like they want to or we can come together as a team and solve the problem together that people don't have the knowledge they need to do what they love what I have noticed is that once you find your purpose and this is what you need to be careful of is that you don't think that it's such a big purpose like solving the world's problems that you don't do it you can team up with other people to do it and I will tell you 1 + 1 equal 11 remember that once you know your purpose you can seek out people and communities and old days tribes to help you go and fix this problem with other people but if you don't know what that purpose is you won't do this and you will get stuck working on someone else's purpose someone else's Destiny and I promise you it's harder to work for someone else than work for yourself despite what you have been told how to find a co-founder now if you're someone that likes to work alone you can p skip this bit but I would say to you before you do make sure you understand the power of a co-founder sometimes we get caught in our own ignorance bubble we think we know what we know but you don't know what you don't know so be cautious before you skip this section you're absolutely sure that a co-founder cannot bring you value I will tell you first out why a co-founder bring you value it's a bit like if you get a gym membership you probably don't go to the gym but if you have a buddy who goes to the gym every morning you often have accountability and you go for me that's one of the number one reasons I love having a co-founder now there is a counterargument to having a co-founder you'll hear from many people which is well why would you give up 50% of your company to have a co-founder I personally would rather have 50% of a business I enjoy that's successful than 100% of a nightmare and a failure and I honestly think think with all my heart that if you get a co-founder your life is better how do you get a co-founder and what should you look out for is something I'm now going to cover but I want to to say you have to think carefully about the equity structure and later in this video I'm going to talk about equity and it's going to be important it's going to connect back to this but for now I'm just going to talk in this bit about how to get a co-founder now the first step is to identify what I said earlier which is what do you love to do and what do you hate to do be honest be clear hate and love right hate and love now once you've identified what you hate to do and what you love to do you can identify what is the perfect co-founder because you want someone that has the opposite skill to you but and this is very important when looking for a co-founder I'm going to put it as number two has the same moral code this process of finding a co-founder is pretty much the process of probably finding a partner in life you're going to spend a lot of time with this person this person is going to become literally your business life partner and if you do it right it is for life like I have in business done businesses with people and even when I've sold that company I've done another business with them if you get it right it is a lifelong partnership and so you want to make sure you're honest and clear about what you hate doing and what you love doing so that the person comes in and works of you one doesn't question you Crossover with you lets you run your area and gives you respect equally you have the same with what they do you write down exactly in detail what this person looks like and I would go as far as to say you write down what how tall they are what they look like how they speak their background where they're from everything you can possibly think of just as if you're picking a partner in life what what is it you're looking for write down every detail the reason I say the more detailed you are with it the more likely you are to manifest it you aren't going to be looking out for something unless you make it very clear what you're looking for I mean it's the red car Theory right if I suddenly tell you the words red car you're probably going to see a lot of red cars but if I don't mention red cars you probably haven't seen one at all today you have to list out what you want so you've identified what you love doing and what you don't love doing you've identified your own moral code and a moral code I'm
