5 Consumer Trends That Will Define 2026: What's Next in Social Media & More | GaryVee

About this video

• Video Title: 5 Consumer Trends That Will Define 2026: What's Next in Social Media & More | GaryVee
• Channel: GaryVee
• Speakers: Gary Vaynerchuk (GaryVee)
• Duration: 00:14:57

Overview

This video identifies five key consumer trends expected to shape 2026, focusing on the evolution of social media, content creation, and emerging markets. Gary Vaynerchuk discusses the rise of "individual empires," the potential "unplugging" of younger generations, the monetization of random content through AI, Africa's growing global impact, and the surge in alternative sports. He emphasizes how these trends present significant opportunities for entrepreneurs and creators.

Key takeaways

• The Individual Empire: Individuals can build significant businesses and influence by monetizing their passions and unique interests, moving beyond traditional brand deals towards decentralized platforms where they retain more revenue.
• Gen Alpha Unplugging: Younger generations, starting with Gen Alpha, are expected to seek a balance and "unplug" from constant digital engagement, leading to a resurgence in experiential activities and a desire for real-world interactions.
• Monetization of Random Content: AI-driven algorithms now connect content with interested audiences, meaning even seemingly random or niche content can gain traction and lead to monetization opportunities if it's authentic and curiosity-driven.
• Africa's Growing Impact: The continent of Africa is poised for significant growth and global influence in the coming decades, presenting substantial business and talent opportunities.
• Rise of Alternative Sports: Esports, pickleball, padel, and other emerging sports are gaining significant traction and viewership, driven by changes in media consumption and the potential for new forms of athletic entertainment.