This video discusses practical applications of AI, specifically ChatGPT, to streamline sales workflows. The speakers share their experiences using AI for tasks like prospecting, account research, call preparation, and follow-up emails, emphasizing tangible time savings.
The speakers provided several examples of time-saving workflows using ChatGPT, including: creating projects in ChatGPT to organize account research materials (10Ks, 10Qs, call transcripts, LinkedIn alerts), generating cold email templates and cold call scripts from the context within those projects, and creating a custom GPT to summarize discovery calls and automatically generate follow-up emails with next steps. They also mentioned using AI to create calendar invites and Salesforce summaries from call transcripts, and even to automatically create internal Slack messages and emails to summarize opportunities for account executives.
The speakers suggest using ChatGPT's "projects" feature by creating a separate project for each key account in their territory. They upload relevant documents like 10Ks, 10Qs, call transcripts, and LinkedIn alerts into each project. This allows ChatGPT to access the relevant context when generating follow-up emails, cold call scripts, or preparing for meetings, resulting in more personalized and informed communication.
Promptcowboy.ai is a website that helps users create effective prompts for AI tools like ChatGPT. It allows users to input a basic request (e.g., "research Morgan Stanley and give me all the information") and generates a more detailed and effective prompt that yields better results from the AI. This is particularly useful for deep research prompts or creating custom GPTs.
The speakers warned against over-relying on AI-generated content without critical thinking. They noted that relying solely on AI-generated emails can lead to obvious, impersonal, and ineffective communications, as evidenced by the overuse of dashes or other telltale signs of AI-generated text. They emphasized the importance of reviewing and editing AI-generated content to maintain authenticity and ensure effective communication.
The speakers in the video describe using AI, specifically ChatGPT, to automate several sales workflows. These include:
Account Research: They use ChatGPT (and tools like Prompt Cowboy to enhance prompt creation) to research companies, gathering information from sources like 10Ks, 10Qs, and LinkedIn. This information is organized within ChatGPT's "Projects" feature for easy access.
Territory Planning: Leveraging the "Projects" feature, they create individual projects for key accounts, uploading all relevant research to inform future interactions.
Cold Email Generation: They use custom-built GPTs (trained on examples of successful emails) to generate personalized cold outreach emails based on the information gathered in their account research projects.
Cold Call Script Creation: Similar to email generation, they use custom GPTs to create effective cold call scripts.
Discovery Call Preparation & Follow-up: They use custom GPTs to analyze call transcripts (from tools like Gong) and create concise summaries, action items, and follow-up emails, including next steps and key discussion points. They also use the AI to prepare for discovery calls by generating questions and credibility statements.
CRM updates: They use AI to automatically generate entries and summaries for their CRM, pulling key information from transcripts and other sources to ensure accurate and efficient record-keeping.
Internal communication: The speakers use AI to create internal communications to their colleagues, summarizing calls or opportunities, improving handoffs and collaboration.
Essentially, they are using AI to handle the time-consuming, repetitive tasks in the sales process, allowing them to focus more on strategy and relationship building.
