AI is replacing AI Agencies… Now what?

About this Video

• Video Title: AI is replacing AI Agencies… Now what?
• Channel: Liam Ottley
• Speakers: Liam Ottley
• Duration: 00:33:28

Introduction

This video addresses the impact of increasingly sophisticated AI on AI agencies. Liam Ottley discusses the threat posed by AI tools automating tasks previously handled by agencies, offering a solution based on his agency's experience. He proposes a shift in business model, moving from solely development-focused services to a transformation partnership approach.

Key Takeaways

1. AI is automating AI agency tasks: Tools like Claude and Microsoft Copilot are enabling businesses to create their own automation workflows, reducing the demand for traditional AI agency services.
2. High failure rate of AI projects: A significant percentage of AI projects fail to deliver on promises, leading businesses to become more risk-averse and seek expert guidance.
3. Shift from "builder" to "transformation partner": AI agencies should transition from focusing solely on development to offering strategic consulting, education, and implementation support. This is a higher-margin, less-commoditized service.
4. Massive opportunity in AI consulting: The AI consulting market is experiencing rapid growth, with a significant portion of the market (particularly SMBs) underserved by large consulting firms. This creates a niche for smaller, more nimble agencies offering expertise and customized solutions.
5. New AI agency value stack: The proposed new value stack prioritizes strategy, training, team building, and then development, reflecting the evolving needs of businesses.