This video tutorial provides a beginner-friendly introduction to Airtable. The speaker, Céline, guides viewers through building a CRM (Customer Relationship Management) system from scratch, demonstrating key functionalities and applications within Airtable.
Here are the answers based on the provided transcript:
Airtable offers various views to present data: table, calendar, gallery, Kanban, timeline, list, and Gantt. The speaker shows examples of table and gallery views. The choice of view depends on how you want to organize and interact with your data—a table for spreadsheet-like organization, a calendar for date-based views, a gallery for visual representation, etc. Some views may require a paid plan.
The speaker uses separate "prospect" and "client" tables to distinguish between leads (potential customers) and confirmed customers. This separation reflects different stages in the customer journey and allows for separate management by different teams (e.g., sales and customer service). This setup facilitates tracking and managing pre-sale and post-sale interactions efficiently.
The key properties created in the "prospect" table include:
The demonstrated formula in the "Relance" field checks the "Date du dernier contact." If the date is seven days or more in the past, the formula returns "Oui" (yes), indicating a prospect who needs to be contacted. If the date is less than seven days ago, it returns "Non" (no). This helps identify prospects requiring follow-up, streamlining the sales process.