This video argues that Apple's public image as a privacy advocate is a deceptive marketing tactic. It claims Apple's business model, while not directly monetizing user data like Facebook, still profits from user data indirectly through its app store commissions and by benefiting from the ad-driven ecosystem it hosts. The video critiques Apple's "privacy" initiatives, such as the IDFA changes, suggesting they are more about solidifying Apple's market position and revenue streams than genuine user protection, and highlights Apple's own questionable data-sharing practices, particularly in China.