Video Title: Are You Showing Up For Competitor Terms On Google ADs (And Wish Not To)? - How To Fix It EVERYTIME🔍
Channel: Guaranteed PPC
Speakers: One speaker (name not explicitly stated in transcript)
Duration: 17:05
Introduction
This video addresses the issue of Google Ads showing a business's ads for competitor keywords, despite the business's attempts to prevent this. The speaker explains how to consistently stop this from happening, focusing on local service markets.
Key Takeaways
Problem: Businesses in local service markets often appear in Google Ads for their competitors' keywords, leading to wasted ad spend and salesperson time.
Cause: Since 2020, Google's algorithm, likely driven by profit maximization, shows ads for competitor terms unless "exact match" keywords are used. Phrase match and broad match keywords lead to unintended competitor ad placements. Google also sometimes ignores negative keywords.
Solution: Using "exact match" keywords is the most effective way to prevent ads from showing for competitor terms. While negative keywords might help in markets with few competitors, they are insufficient in more competitive markets.
Underlying Issue: A significant portion (70%) of advertisers in local service markets aren't profitable on Google Ads, allowing Google to exploit this by showing ads for less desirable terms, maximizing their revenue.
Advanced Strategy: The speaker advocates for a more sophisticated approach: employing "single keyword ad group" (SKAG) campaigns with highly specific keywords and uniquely tailored landing pages for each keyword. This strategy increases click-through rates and conversion rates.
