This video identifies three common mistakes in Instagram outreach that hinder client acquisition. The speaker, based on tens of thousands of DMs sent by their team, shares strategies to improve Instagram outreach and rapidly gain new clients.
Profile Optimization: Avoid looking like a spam account. Use a clear profile picture showing your face, a simple and identifiable username (ideally including your first name), and a normal, non-salesy bio. Aim for at least six high-quality posts showcasing your personality and daily life, avoiding any inappropriate content. Consider getting a verified Instagram account for increased credibility and open rates.
Effective Messaging: Never send sales-focused messages in the first outreach. Instead, focus on provoking a reply. Don't include links; aim for a short, engaging message that sparks conversation. The example given is, "Hey [Name/Coach], are you currently taking up new clients?"
Consistent Volume: Don't give up too soon. Send a high volume of DMs consistently (at least 50 per day for 30 days). Use automation tools if necessary to maintain this volume. The speaker asserts that consistent high volume negates luck and is crucial for success.
