According to the transcript, the correct answer is 4. The quantifiable value the solution delivers to the target customer segment.
Meril Sehic stresses that pricing should be based on the perceived value the product offers to the customer, not on cost or competitor pricing. He advocates for "pricing on value".
This Leading Cities curriculum session features Meril Sehic, Honeywell Building Technologies' Head of Cyber Security. The session focuses on B2B growth planning and opportunities, exploring strategies for finding the right solution, pricing, and customer support to achieve sustainable growth in the B2B market.
The transcript does not mention Public-Private Partnerships (PPPs) or government partnerships. Therefore, I cannot answer your question about the advantages of speed to market in that context according to Meril Sehic's statements in the provided transcript.
However, regarding your multiple-choice question, option 1 is the correct answer based on the transcript:
1. To capture market share early and create a fast customer-feedback loop that refines the value proposition
The transcript explicitly emphasizes that speed to market allows for capturing greater market share and establishing a quick feedback loop for iterative product development and value proposition refinement. Options 2, 3, and 4 are not supported by the provided transcript.
The transcript does not discuss go-to-market plans for PPP-ready products, nor does it mention government relations, cloud architecture for MVPs, or third-party support firms.
However, based solely on the provided transcript, the closest correct answer to your question is 3. Defining the specific market need and tying it directly to the product roadmap.
The video emphasizes that defining the specific market need is crucial before any other step in the process. This market definition informs the product roadmap and the financial impact analysis.