This video analyzes the homepage of Duolingo, focusing on common mistakes beginners make with landing pages. The speaker evaluates Duolingo's copy, calls to action, design, and overall user experience on both desktop and mobile, offering critiques and suggestions for improvement.
The speaker praises Duolingo's landing page for its clean design, specifically mentioning the absence of a cluttered top bar. The headline, "Free fun and effective way to learn a language," is highlighted for its use of alliteration and for preemptively addressing potential user objections, such as cost or effectiveness. The minimalistic illustration, conveying a global and inclusive message, is also seen as a positive element. Additionally, the "Get Started" call to action is preferred over "Sign Up" due to its more welcoming and less presumptuous nature.
