Bill Shufelt, Athletic Brewing Co-Founder & CEO

About this Video

• Video Title: Bill Shufelt, Athletic Brewing Co-Founder & CEO
• Channel: The Best One Yet
• Speakers: Bill Shufelt, Nick, Jack
• Duration: 00:51:15

Introduction

This podcast interview features Bill Shufelt, co-founder and CEO of Athletic Brewing, the largest non-alcoholic craft beer company in the United States. The conversation covers Shufelt's entrepreneurial journey, the growth of the non-alcoholic beer market, the challenges of fundraising and scaling a new product, and his personal philosophy on high-performance living.

Key Takeaways

• Athletic Brewing's success: Athletic Brewing has disrupted the non-alcoholic beverage market, achieving significant growth and raising substantial funding despite initial rejections. It's credited with driving a large portion of the non-alcoholic beer market's expansion.
• Market trends: The demand for non-alcoholic beer isn't a fad but a durable trend driven by health and wellness concerns. Consumers are increasingly seeking healthier options and more mindful drinking choices.
• Fundraising challenges and success: Shufelt faced significant rejection during the fundraising process, pitching over 100 investors before securing funding. This experience highlighted the challenges of launching a new concept in a new industry.
• Branding and marketing: Athletic Brewing's success is linked to its authentic branding and marketing, emphasizing a positive and aspirational image, which has broadened the appeal beyond a niche market. They focus on creating a positive experience for the consumer rather than focusing on the absence of alcohol.
• High-performance living: Shufelt attributes his success to intentional practices like prioritizing sleep, meditation, and mindful routines. He emphasizes the importance of focusing on key tasks and celebrating wins.