ChatGPT 4o replaces your $10,000 Ad Agency (Full Tutorial)

About this Video

• Video Title: ChatGPT 4o replaces your $10,000 Ad Agency (Full Tutorial)
• Channel: Greg Isenberg
• Speakers: Greg Isenberg, Jacob Posel
• Duration: 00:42:20

Introduction

This video is a tutorial demonstrating how to use ChatGPT 4.0 to create effective advertising visuals. The presenters showcase best practices for prompting the AI, emphasizing the importance of reference and inspiration images to achieve desired results. They also explore resources for finding ad inspiration.

Key Takeaways

• Leveraging Inspiration Images: Using reference and inspiration images is crucial for creating high-quality ads with ChatGPT 4.0. The AI understands concepts and brands well, but providing visual examples significantly improves results, especially for newer or lesser-known products.
• Reference Image vs. No Reference Image: For well-known brands, a simple prompt might suffice. However, for newer or smaller companies with limited online presence, providing a reference image is essential.
• Prompting Techniques: Clear, concise prompts are effective, but detailed descriptions significantly improve the outcome. Keywords like "ultra realistic" or "photorealistic" help achieve photorealistic images. Starting a new chat for prompt adjustments yields better results than modifying within the same conversation.
• Sora as an Inspiration Source: Sora, an AI image generation tool, provides an "explore" page with prompts and generated images, serving as a valuable resource for inspiration and learning effective prompting techniques.
• Ad Creation Workflow: The video demonstrates a workflow for creating ads by adapting existing ads or concepts, modifying elements like background, text, and product placement, then iteratively refining the output through new chats.