This video is the first part of a series aiming to demystify coffee education, inspired by Specialty Coffee Association (SCA) courses. Lance Hedrick breaks down fundamental coffee knowledge into digestible 20-minute segments, covering topics like coffee species and varieties, processing methods, the impact of terroir, transit, roasting, freshness, storage, and water chemistry. The goal is to make this information accessible to baristas and coffee enthusiasts without the high cost of formal certifications.