Cold Emails Are CHANGING in 2025... Do this NOW

About this Video

• Video Title: Cold Emails Are CHANGING in 2025... Do this NOW
• Channel: Nick Konsta
• Speakers: Nick Constantines
• Duration: 00:15:41

Introduction

This video discusses significant changes in cold email marketing predicted for 2025 due to updated spam policies from Google and Microsoft. The speaker, Nick Constantines, outlines these changes and offers strategies to adapt and maintain successful cold email campaigns.

Key Takeaways

• Stricter Spam Filters: Google and Microsoft are enhancing spam filters, focusing on identifying spam trigger words, repetitive patterns, and non-personalized emails.
• Enhanced Unsubscribe Mechanisms: Email service providers (ESPs) are making it easier for users to mark emails as spam, increasing the risk of being flagged.
• Sending Volume Limits: Restrictions on the number of emails sent from single domains and IP addresses are shrinking the lifespan of email accounts.
• Increased Monitoring of Sender Reputation: ESPs are closely monitoring sender reputation, penalizing those associated with shared IPs used by spammers.
• Adaptation Strategies: To succeed in 2025, the speaker recommends: using multiple aged domains and inboxes, meticulously qualifying lead lists to ensure relevance, and utilizing shorter email sequences (2-3 steps maximum). He also suggests using tools like Clay.com with its "Clent" feature to efficiently qualify leads.