This video details Alex Hormozi's affiliate marketing strategy for his $100 million book launch. He explains the tactics and structure he uses, emphasizing a two-tiered approach to incentivize both large and small-scale affiliates. The core message is to demonstrate a highly effective, scalable, and free advertising method.
Two-Tiered Affiliate Structure: Hormozi employs a system rewarding top-performing affiliates (top 10 and top 50) with in-person experiences (Q&A sessions, dinners) while also incentivizing smaller-scale affiliates (10+ opt-ins) with an audiobook and a chance at in-person events. This strategy caters to a broader range of participation.
Non-Monetary Incentives: Instead of solely relying on financial compensation, Hormozi utilizes non-monetary incentives, like exclusive content and behind-the-scenes access, to boost affiliate engagement and minimize administrative overhead.
Affiliate Sales Page: A dedicated sales page is crucial for explaining the benefits of becoming an affiliate and outlining the required actions. It is essential to clearly showcase the value proposition for both the affiliate and their audience.
Pre-Approved Marketing Materials: Hormozi provides pre-written and pre-approved emails, posts, and ads to affiliates, simplifying their promotional efforts and ensuring consistent messaging.
Multi-Channel Promotion: The affiliate program is promoted through multiple channels—email marketing to existing and potential affiliates, social media presence and direct outreach—to maximize reach and participation.
