Crear un Buen Nombre de Marca | Como Elegir el NOMBRE de mi MARCA | Serie de Branding (ep. 08)

About this video

• Video Title: Crear un Buen Nombre de Marca | Como Elegir el NOMBRE de mi MARCA | Serie de Branding (ep. 08)
• Channel: Coderhouse
• Speakers: Barby Méndez
• Duration: 00:04:32

Overview

This video, part of Coderhouse's Branding series, provides practical tips on how to choose a memorable and impactful name for a brand. It covers strategies for differentiating your brand, maintaining coherence, and considering categories of names, as well as essential steps for registering a trademark and securing a web domain.

Key takeaways

• Highlight Differentiators: Choose a name that reflects unique qualities or advantages of your brand. For example, a name suggesting speed or efficiency if that's a key benefit.
• Maintain Coherence: Ensure the brand name aligns with the emotions and values your brand aims to convey. For instance, a meditation brand should use calming words.
• Follow the Golden Rule: Opt for names that are easy to pronounce, remember, and spell to facilitate word-of-mouth marketing.
• Explore Name Categories: Consider different types of names, such as proper names, acronyms, descriptive names, real words, or invented words, each with its own advantages.
• Register and Verify Availability: Before finalizing a name, check for trademark conflicts, ensure domain name availability, and secure social media handles.