David Kelley: Design is Magical

About this Video

• Video Title: David Kelley: Design is Magical
• Channel: CreativeMornings HQ
• Speakers: David Kelley
• Duration: 00:27:18

Introduction

This CreativeMornings talk features David Kelley, discussing the evolution of design's role and the power of design thinking. Kelley shares his personal journey from engineering to design, highlighting the shift from design being a secondary concern to its current central role in solving critical global problems. He emphasizes the importance of design thinking as a human-centered process fostering creativity and innovation.

Key Takeaways

• Design's Evolving Role: Design's importance has dramatically increased, moving from a peripheral function to a central focus in solving strategic problems across various sectors.
• Design Thinking as a Process: Design thinking is presented not as a separate discipline, but as a mindset and process for generating innovative solutions. It's a human-centered approach that emphasizes empathy and understanding user needs.
• Creative Confidence: Kelley argues that creativity is inherent in everyone but is often stifled. Design thinking helps unlock this inherent creativity by providing a structured process and fostering collaborative environments.
• Impactful Design Projects: The talk showcases real-world examples of design thinking's impact, including improving school lunch programs and developing low-cost solutions for improving infant health in developing countries.
• Guided Mastery: The process of fostering creative confidence involves "guided mastery," where individuals are provided with support and incremental successes to build their belief in their creative abilities.