Dicas de Consórcio - Com Paulo Costa e Bárbara Alves

About this Video

• Video Title: Dicas de Consórcio - Com Paulo Costa e Bárbara Alves
• Channel: Jorge Cardoso
• Speakers: Paulo Costa, Bárbara Alves
• Duration: 00:49:28

Introduction

This video is a live stream discussion about consórcios (group purchasing plans) in Brazil. Paulo Costa and Bárbara Alves, financial consultants, share strategies and techniques for effectively selling consórcios, emphasizing a client-centric approach focused on financial planning and building wealth.

Key Takeaways

• Understanding Consórcios: Consórcios are presented as a powerful financial planning tool, not just a product, enabling clients to achieve long-term goals like homeownership or vehicle purchase without high interest rates.
• Client-Centric Approach: The speakers stress the importance of understanding clients' personal financial situations and dreams. Building rapport and empathy is crucial for effective sales.
• Effective Sales Techniques: Key techniques include: a light, friendly approach; focusing on "no interest" and "the right to this opportunity"; using concrete numbers to demonstrate financial benefits; and highlighting the long-term financial savings compared to traditional financing. The speakers emphasize connecting with clients' emotional needs and desires, not just their financial needs.
• Overcoming Objections: The speakers provide strategies for handling client objections, including addressing concerns about time commitment and financial limitations. They suggest proactive strategies to address potential objections before they arise.
• Follow-up Strategies: The importance of follow-up contact is stressed. The speakers suggest providing additional information, suggesting alternative options, and creating a sense of urgency without being pushy.