Did Star Wars Outaws KILL Ubisoft...?

About this video

• Video Title: Did Star Wars Outlaws KILL Ubisoft...?
• Channel: EckhartsLadder
• Speakers: Eckhart
• Duration: 00:09:01

Overview

This video discusses the recent news surrounding Ubisoft, particularly in light of the mixed reception and "softer than expected" sales of their game Star Wars Outlaws. The speaker analyzes the impact of these sales on Ubisoft's stock, the company's revised strategy for future game releases, and potential reasons for the company's struggles, including a history of releasing "by the numbers" games and recent PR controversies.

Key takeaways

• Star Wars Outlaws Sales: Despite solid ratings, Star Wars Outlaws has experienced sales figures described as "softer than expected," leading to a significant drop in Ubisoft's stock price.
• Ubisoft's Strategic Shift: In response to feedback and sales, Ubisoft is reportedly changing its trajectory for future game releases, focusing on improving the player experience and positioning games as long-term performers.
• Delayed Releases and Future Plans: The release of Assassin's Creed Shadows has been delayed to 2025, and Ubisoft has canceled press events and withdrawn from shows like Tokyo Game Show, indicating a reassessment of their launch strategies.
• Broader Company Issues: The speaker suggests that the struggles of Star Wars Outlaws are symptomatic of broader issues within Ubisoft's development and release strategies over the past decade, including a lack of innovation and a reliance on formulaic game design.
• Impact on Star Wars Gaming: The underperformance of Star Wars Outlaws is seen as a missed opportunity for the Star Wars gaming IP, especially as it was the first major release under Lucasfilm Games without EA's direct involvement.