This video is the first part of a two-part series reviewing the best online shops for building a basic wardrobe. The speaker discusses various online stores, categorizing them by type (luxury, all-rounders, and others) and highlighting their strengths and weaknesses. He also provides principles for efficient and budget-friendly online shopping.
Luxury Online Shops: The video features Drakes (British, curated selection of high-end menswear) and Braun Hamburg (German, focus on Italian brands). These are recommended for their quality and longevity, despite higher prices, suggesting sales as a way to access them affordably.
All-Rounder Online Shops: Bruning is highlighted as a strong contender offering luxury items, a wide range of mid-range products, and a positive customer experience (including packaging and customer service). Zalando and About You are presented as massive options offering broad selections but with potentially overwhelming choices and less aesthetically pleasing websites compared to Bruninger.
Other Online Shops: Lodenfrey (Munich-based, wide selection of high-end brands) is mentioned as a top retailer with a strong online presence. The video also discusses shops that didn't make the main ranking: Vestiaire Collective (luxury secondhand), ASOS (budget-friendly, good for specific items like sneakers), and Warmland (trend-oriented street style).
Efficient Online Shopping Principles: The video emphasizes the importance of:
