About this video

• Video Title: Ditch Networking. Build An Authentic Personal Brand Instead. 2025
• Channel: The Futur
• Speakers: Chris Do, Matt Essam
• Duration: 01:46:28

Overview

This video features a conversation between Chris Do and Matt Essam about the value and strategy of building a personal brand, especially in contrast to traditional networking. They discuss the motivations behind personal branding, common misconceptions, and different approaches to establishing influence and credibility. The discussion touches on the importance of authenticity, the role of social media, and how to ethically promote oneself to achieve business goals.

Key takeaways

• Networking vs. Personal Branding: The conversation begins by contrasting traditional networking, which Matt Essam initially relied on, with building an authentic personal brand. Matt found success through in-person networking and direct outreach pre-social media, but as the digital landscape evolved, he shifted towards building an online presence.
• The "Attention Economy" Debate: Matt expressed skepticism about personal branding, viewing "attention for the sake of attention" as worthless and potentially leading to a loss of integrity. Chris argued that personal branding, when done correctly, is about building genuine influence and showcasing substance, not just chasing fame.
• Social Proof and Credibility: The discussion highlighted how external validation (like having an agency, team size, or client list) and a strong body of work serve as social proof. However, the "it factor" and reputation, even of an unknown individual, can precede them and open doors.
• Authenticity and Intention: A core theme is the importance of authenticity in personal branding. Both speakers agreed that the pursuit of fame for fame's sake is hollow. The goal should be to express one's true self, share valuable knowledge, and build genuine connections.
• The "Why" Behind Personal Branding: Chris emphasized that personal branding is fundamentally about self-discovery, accepting oneself, and sharing one's unique gifts and message with the world. It's an inward journey that complements outward expression.
• Strategic Content Creation: To build influence, content needs to align with personal values and a core message. The challenge lies in balancing the content that truly resonates with the creator versus the content that addresses urgent market needs (like finding clients). The key is to find formats and delivery methods that make the core message accessible and engaging.
• Building Trust and Relationships: The conversation underscored that at the heart of a personal brand is building trust and cultivating relationships. This involves giving value consistently without an immediate expectation of return, which fosters genuine connection and opportunities.
• Intentionality in Growth: Both speakers agreed that building a personal brand is a long-term commitment requiring intentionality, consistency, and a willingness to experiment. It's about playing the long game and refining one's message and approach over time.

Chris Do believes people are drawn to influential individuals who exhibit three key characteristics:

1. High Self-Awareness and Self-Acceptance: They understand and accept who they are, including their flaws and struggles.
2. Disarming Vulnerability: They are comfortable in their own skin, openly sharing both their strengths and weaknesses, which makes them relatable.
3. Self-Confidence: They possess a belief in their skills and their ability to solve problems, not necessarily in an arrogant way, but as a quiet conviction.