The niche is drawing and art, specifically focusing on hands drawing on a tablet without showing the creator's face. It's described as a children's niche and an entertainment category.
This video is an interview with Vitalik, a YouTuber who generates significant income from a faceless channel featuring drawing content. The discussion focuses on his journey from earning a modest income with millions of subscribers to achieving substantial monthly earnings through strategic changes and guidance. Vitalik shares his experiences, challenges, and the key adjustments he made to his content strategy and channel management.