This video is a workshop by Alex Hormozi detailing the strategy and execution behind a $100 million book launch. Hormozi shares insights on advertising, building the launch infrastructure, sales strategies, and the creation of his AI tool, ACQAI, all aimed at helping businesses achieve significant growth.
This live stream, "The $100M Virtual Launch Workshop" by Alex Hormozi, is a comprehensive breakdown of how he achieved a massive book launch. He covers three main areas:
Essentially, it's a deep dive into the strategic planning, execution, and psychological tactics behind a highly successful, large-scale product launch, with a particular focus on his AI tool as a key offering.