This video addresses the common challenge of struggling to articulate thoughts clearly and confidently, especially under pressure. Laetitia Valstar, a communication coach, explains why this happens and provides practical, research-based tools to structure thoughts for improved clarity and charisma.
The Problem: Difficulty structuring thoughts stems from the brain's "social monitoring" mode under stress, shifting focus from the message to audience reaction. This leads to rambling, losing the thread of thought, and reduced confidence.
The Rule of 3: This simple structure helps because the brain naturally recognizes patterns. Presenting three key points creates a sense of completeness without overwhelming the listener. Examples include Venni, Vidi, Vici, the French motto Liberté, égalité, fraternité, and Lincoln's famous quote.
The PREP Method: This is a useful fallback when speaking impromptu. It stands for Point, Reason, Example, Point, providing a clear structure for answering questions spontaneously.
The 3Ws (What, So What, Now What): Ideal for concisely explaining something's value and the next steps. This structure ensures clarity and impact, particularly when strategic understanding is vital.
Bonus Tip: Take a pause to breathe and regain composure when feeling anxious before speaking. Clarity comes from calm, not speed or pressure. Using simple language, free of jargon, makes your message more impactful.
