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woo woo version, right? I'm not telling you to like freaking transcend out of your body and and start hovering and 1:24:10 [ __ ] Meditation in a in a real way that will actually help you. Most people hear meditation and immediately picture some 1:24:15 monk sitting cross-legged on a mountain chanting while discussing spiritual enlightenment. I get it. That image kept 1:24:22 me away from meditation for years. But here's what meditation actually is. And when you strip away all the mystical 1:24:28 language, it's simply focus training for your brain. Focus training for your brain. That's it. Think of meditation as 1:24:34 going to the gym, but for your attention span. Just like you do with bicep curls to strengthen your arms. Meditation is a 1:24:41 workout that strengthens your ability to notice when your mind has wandered so that you can bring it back to what 1:24:47 matters. So, here's the process that is surprisingly straightforward and works extremely well. I actually also use this 1:24:54 with an app called Headspace. Really, really, really good app. And it does like guided meditations. And I do this 1:25:01 very consistently as well. It looks like that when I open it up. So, step one, 1:25:08 sit comfortably. No special position required. Step two, choose something simple to focus on, like your breathing. 1:25:14 Three, when your mind inevitably wanders off to think about work, relationships, 1:25:19 or what you have for lunch, and it will gently bring it back to your breathing. 1:25:24 Repeat step three continuously for a set amount of time. Start with 5 minutes per day. That's it. No chanting, no 1:25:31 crystals, no complex philosophies needed. And then what makes this so powerful is that you're practicing the 1:25:36 exact skill needed to deep focus in your work, which is noticing when your attention has drifted and redirecting it 1:25:42 back to what matters. Each time you catch yourself wandering and bring it back, you're strengthening your neural 1:25:48 pathways that that control sustained attention. The research on this is 1:25:53 extremely clear. Regular meditation physically changes your brain. It strengthens your prefrontal cortex, the 1:26:00 part responsible for focus, and reduces activity in the default mode network, the part that generates random thoughts 1:26:07 and distractions. So, start small, even 5 minutes a day. And the key is consistency. and you will notice actual 1:26:13 changes. I noticed that even after a couple of sessions of meditation, I'm thinking more clearer and I'm not as 1:26:20 distracted. The key is consistency over duration. 5 minutes every day beats an hour once a month. I watched this really 1:26:26 funny reel the other day and it was this person and they were sitting there and they were laughing at their phone and they're like, "Oh my god, look at this 1:26:32 reel." And then they noticed, "Oh my god, my friend is dead and I was calling 911 and then I got distracted by Instagram. Oh my god, that's terrible. I 1:26:38 got to call 911 right now." and they open their phone and then they start scrolling and they just don't even realize. And that's literally there 1:26:44 there's never been a a reel that's kind of like hit me so hard is that like I will literally be working and it's like the next thing I know it's not even me. 1:26:50 I didn't even make the decision. I'm I'm I'm like four reels deep in my phone. I don't know how it happens. It's like 1:26:55 actual mind control. And this is a way that you can actually combat that. The best part about meditation as focus 1:27:01 training is that it's completely free, requires zero equipment, and can be done anywhere within minutes. And if you 1:27:06 think that this is a waste of your time, my friend, you need to do a time audit because I'm telling you, at some point, 1:27:12 there is time in your day. You're watching Netflix, you're scrolling through your phone, you're doing something that you can simply replace 1:27:19 with this. You know what? Even if you just want to start by doing it in bed, actually doing it in bed. You know those 1:27:24 nights where you're sitting in there staring at the ceiling and your mind's just racing or you think about some embarrassing thing you did back in grade 1:27:29 three? Instead of doing that, just just do some really quick 10-minute meditation. You're laying there anyways. 1:27:35 you're not doing anything anyways, so just do it. The ROI on this simple practice and is unmatched by any 1:27:40 productivity tool or technique. And now finally, we need to talk about entering flow state. Yo, what is up everybody? 1:27:47 We're back at it again with the free gigantic ultra colossal course. So now 1:27:52 we need to talk about entering flow state. What that even means, what it's like, and how to use it. So this is the 1:27:58 magical zone where time seems to disappear and your best work emerges effortlessly. A really funny example of 1:28:05 getting into flow, which is kind of funny, is that me and my friend actually started playing Minecraft like not even 1:28:11 that long ago, like a month ago, and we just played it for one night. We thought, you know, let's just get some nostalgia, go back and play it. And I 1:28:17 was like, it's 6:00 at night, and we started at like noon. And they're like, no, there's there's no way. And I was 1:28:22 like, yeah, it literally is that late. You don't even feel the concept of time. It's insane. And when you enter flow, 1:28:29 your brain literally changes. So, if you can use this state in order to not just 1:28:34 brain rot yourself away on Minecraft, but actually be productive goes a very, very long way. Your prefrontal cortex, 1:28:41 the part responsible for your self-criticism and doubt, temporarily deactivates while your brain releases a 1:28:46 powerful cocktail of performance-enhancing chemicals, dopamine, norepinephrine, endorphins, 1:28:52 and serotonin. I'm not going to pretend like I know what all those words mean, but man's had to do his research. So, I 1:28:58 went and got the facts for you. This neurological chemical state makes you feel good while dramatically enhancing 1:29:05 your performance. This is what athletes and performers mentally put themselves in the zone. Like I have to get in the 1:29:11 zone. I have to have that mamba mentality. Get in the Kobe zone and just absolutely perform. So how do we do this? Well, here are some practical 1:29:16 action steps to enter flow state at will. So here are the concepts that you can take to trigger flow states more 1:29:23 conscientiously in your work. So number one is to create a 90-minute distraction shield. So block out uninterrupted 1:29:29 90minute chunks on your calendar specifically for flow work. Now there's a bunch of different ways that you can 1:29:35 do this. You can use something called the pomodoro technique for example which is 25 minutes of work and 5 minutes of 1:29:40 break. And then if you're working for longer periods of time or you need more periods of time then you can do 55 minutes of work and then a 5m minute 1:29:46 break. But also note that once you break flow state it's harder to get back into 1:29:51 it. So one big 90minute chunk in the beginning of your day will actually go a very long way. This aligns with the 1:29:57 brain's natural rhythm and gives flow state time to actually develop. So, communicate to others that you're 1:30:03 unavailable during these times. Like I said, everything on do not disturb, etc. Next is to build a clear preflow ritual. 1:30:09 So, develop a consistent 3 to 5 minute routine that you perform before attempting your flow stick work like 1:30:16 arranging your workspace, putting on specific music, or taking three deep breaths. So, for me personally, every morning I have my coffee and then also I 1:30:22 would play specific music every time I would start work. work. I don't really do that much anymore, but it would be 1:30:27 just instrumental music. I do that all the time. And I used to burn incense or burn candles as well while I do work. 1:30:34 And then I don't really do much anymore, but again, it just puts me into that um flow state really easily. And then also 1:30:39 now it gives me a feeling of nostalgia cuz whenever I smell candles, it reminds me of the come up grinding in my old 1:30:46 dingy apartment uh working like crazy. Next is to define crystal clear session goals. And I have lots of different ways 1:30:52 to actually show you how to come up with these and organize them. I'm going to show you my own planning right here as well, and we're going to go over that. 1:30:58 Before starting, write down exactly what you aim to accomplish in specific, measurable terms. Vague objectives 1:31:04 prevent flow. Precise targets enable it. And then finally, you want to practice mindfulness between sessions. So, 1:31:10 regular meditation strengthens your ability to notice and release distracting thoughts, a crucial skill 1:31:17 for maintaining flow once you're in it. Even very simple 5-minute daily habits like this can increase your capacity 1:31:23 significantly. And guys, when it comes to the mindfulness and the meditation, I want to give you another analogy just to 1:31:29 kind of bring it back. So, one that you might have heard me say before either in this video or previously in other 1:31:35 videos, is that it's more like you're always going to get those distracting thoughts. What am I going to have for 1:31:40 dinner tonight? etc., etc. But the key is not to just block them out because that will never happen. That is 1:31:45 unrealistic. Instead, the key is to recognize that you're having an outside thought and then just don't even mind it. Don't go down the rabbit hole. For 1:31:52 example, it's like when somebody calls you on your phone. You see the caller, you see that your phone is ringing, but you don't answer it. You don't give into 1:31:58 it. You just bring your mind back to whatever you're focusing on, which is probably going to be your breath. You do 1:32:03 that enough times and it's a perfect example of what you're going to be able to do in business if you're able to 1:32:09 block out all of these other things. Oh man, I have this notification. Oh, I really want to go out and do this today. I'm going to go leave and go to the 1:32:16 cupboard, go get a snack. Even though I'm not even hungry, it's just cuz I want to distract myself and procrastinate. If you consistently 1:32:21 practice the skill of bringing your attention back, then you're going to be an absolute monster. So now we have to 1:32:26 understand deep work. So deep work is a concept that was created by Cal Newport. I actually have his book right here. Now 1:32:34 this book in particular has a lot of fluff in it. I'm not going to lie. A lot of studies, a lot of them just telling 1:32:39 you random facts and things and neurological terms. But to cut to the 1:32:44 chase, this is what deep work is and how we can actually use it. is kind of like flow state but not necessarily flow 1:32:51 state. It describes work different from shallow work. So those are the two types, deep work and shallow work. So 1:32:57 here's how we're going to use them. Understanding deep work. Deep work is the ability to focus without distraction on cognitively demanding tasks. That 1:33:05 basically describes what deep work is. Cognitively demanding and also priority 1:33:10 and important. When you engage in deep work, you're operating at a very limit of your co cognitive abilities, pushing 1:33:17 your focus to its maximum potential. This state is different from casual concentration or multitasking. It's 1:33:23 deliberate, intense form of attention that activates different neural pathways 1:33:28 and produces qualitatively different results from shallow work. Deep work isn't just about productivity. It's 1:33:35 about depth and meaning of what you create. the ability to think deeply about complex problems to create new 1:33:41 innovation. So for example in my own life writing YouTube videos, writing courses, talking to people to a certain 1:33:48 extent those are my deep work tasks actually setting up my day, writing short form content and recording this 1:33:53 video right now is going to be deep work because you know obviously it takes a lot of work to read consistently come on camera high energy etc etc. I also have 1:34:00 a live class with my paid community later. I have a community of people where I do group coaching calls with 1:34:06 them and I have to do that later. So that's going to be deep work too. So those are some examples of some of my deep work tasks that I do throughout the 1:34:13 day. Now actionable steps to actually implement the deep work itself. Number one is to schedule deep work blocks. 1:34:20 This is highly important. We're going to get into scheduling here in a second. So proactively add 90 to 120 minute 1:34:27 uninterrupted deep work sessions to your calendar and treat them with the same respects as important meetings. So, I 1:34:32 have my calendar set up in two different sections. One is the deep work section, one is the shallow work section. Now, 1:34:38 just like noted right here, most people only have around 3 to 4 hours of deep 1:34:43 work in them per day. So, don't think you're going to be out here doing like deep work for 9 hours a day. It doesn't work like that. You can attempt to work 1:34:50 on deep level activities for 9 hours a day, but at the end of the day, it's also about output. Remember, we talked 1:34:57 about this where just being busy is not necessarily a badge of honor. You want to focus on output. So let's say you're 1:35:04 creating slides for a presentation like the ones that you're watching right now. If you are able to start, you're doing 1:35:09 deep work, you're in flow state, and you can get 10 slides per hour. 8 hours later, how many slides per hour you think? Two, three slides per hour. So at 1:35:16 that point, you're getting such diminishing returns. Is it even worth still working on the deep work? Most cases, no. Next, track your deep hours. 1:35:23 Keep a simple log of how many hours of true deep work you complete each day, creating accountability and motivation 1:35:29 to increase this number over time. Now, I'm going to talk about this a little bit later, but I have a software that I 1:35:35 always use and I've been talking about this since like way back in the beginning when I first started YouTube. It's called Toggle Time Tracker. T O GG 1:35:41 G-L. I don't currently use it, but when I was actually coming up, I was using it even before I made my first dollar. I 1:35:47 used it because I would actually allow me to see where my time was. And then I would schedule all the times that I'd be 1:35:52 doing things like scrolling or goofing off or messing around or just not tracking anything or not doing anything important or productive. Because I would 1:35:59 track it, I would be less likely to spend a lot of time doing it. I'll give you an example. One of the best ways to 1:36:06 lose weight is to not change anything about your diet. Not go on a diet, not do keto, not doarian diet. Literally 1:36:12 just get on this scale every day because calling attention to a metric usually improves that metric subconsciously. 1:36:19 Remember we talked about subconsciously is what your whole body and your whole life revolves around. So you're able to 1:36:26 actually program your subconscious by just keeping track of the numbers, knowing how much time you do each thing. 1:36:32 Next is to build a shutdown ritual. So create a specific end of day routine where you review your accomplishments, 1:36:38 you plan tomorrow's priorities, and you physically close the office. This helps your brain transition out of work mode. 1:36:44 Right? So not work mode and recovery mode is also just as important as well. So just to recap, you have deep work, 1:36:50 which is you working furiously. You have shallow work, which is you doing the tasks that need to be done that you can like, you know, throw on some music to 1:36:56 or you don't have to give 100% of your full attention and effort. And then we have recovery task. These are things 1:37:02 that you do after work at some time and also help you peripherally. So a meditation thing or just going out in 1:37:09 nature and your environment and really bringing that feeling in so that you can work long periods of time. We also want 1:37:16 longevity. you can actually touch grass every once in a while. Next is to start small and build stamina. So, begin with 1:37:23 shorter deep work sessions. Especially if you're like absolutely brain fried, you're a dopamine zombie. You don't want to be out here being like, "I'm going to 1:37:28 work for 5 hours deeper work every day cuz you're probably not going to be able to." You have to understand and give a 1:37:34 true real hard look in the mirror and be like, "All right, where am I right now mental capacitywise?" Cuz I've been 1:37:39 there, too. I've I have no life video games where I would speedrun Tony Hawk's Underground 2 and just see if I can beat 1:37:47 the whole game in 3 days where I just stay up and I just play the game and play the game and play the game. I was deep into that as well. So, you have to 1:37:53 give an objective look at where you are. Are you scrolling for hours and hours every single day? Are you addicted to video games, etc., etc.? You need to 1:37:59 reset your dopamine. Deep work is like a mental muscle and it needs training. So, you'll get better at at this over time. 1:38:06 So, make sure you understand just how long you've been doing it and aim to beat it next time. Being consistently 1:38:12 uncomfortable is the only way to grow because there is no growth in comfort. It's like hypertrophy. Same thing. You 1:38:18 go to the gym, you build your muscles, you do your bicep curls and you're 1:38:23 literally tearing the muscle. It's uncomfortable. It hurts. You're not tearing the muscle, tearing the muscle 1:38:28 fibers, the fascia so that it can regrow stronger. And it's the same with deep work. You have to go until you are 1:38:34 mentally exhausted. and it basically physically hurts your brain, your cranium, and then you just do it all 1:38:39 over again the next day, but you'll be able to do a little bit more. That's the process. That's all it is. That's all life really is. Business is just a 1:38:46 microcosm of life. So, all of these lessons that you're learning are not only going to make you absolutely deadly 1:38:51 in business, but just in life, everything you do. If you play a sport, you pick up a hobby, you're going to be insane at it. Next is to use the three 1:38:58 most important tasks rule. So, identify the three highest impact tasks that require deep work each day and tackle 1:39:05 them during your peak energy hours, typically in the morning for most people. Next is to establish rules of 1:39:10 engagement. Communicate clear boundaries with colleagues, family, or roommates 1:39:15 about when you're unavailable and what constitutes an emergency interruption worthy of breaking your focus. For 1:39:21 example, everybody knows you're not getting in contact with me pretty much, period. I'm really bad at just answering messages in the first place, but just in 1:39:28 general, people know that my phone is always on do not disturb. Some people are like, "Oh yeah, I tried to call Tyson the other day and he hung up like 1:39:34 immediately." And it's like, "No, his phone is just always on do not disturb." Like literally always. Next is to prepare materials in advance. Before 1:39:40 each deep work session, gather all the necessary resources, documents, tools, research to avoid the temptation of 1:39:45 opening email or browsers during your focus time. Meaning that if you are going into a deep work session tomorrow 1:39:52 morning, you should get everything ready for that deep work session tomorrow morning the night before when you're already exhausted. You have already done 1:39:57 your deep work for the day. And then finally is to practice attention residue awareness. So allow 5 to 10 minutes 1:40:03 between deep work sessions emailing/ messaging to prevent mental hangover that comes from task switching. So for 1:40:08 example, if I were to work on these slides, then go answer some emails, then come back to working on these slides. Now I've created a mental residue tax on 1:40:16 my focus. Now I have to go all the way back into flow state, all the way back into deep work. I have to focus again. I 1:40:23 have to concentrate again. And a little bit of my willpower is diminished because I already went and go went and looked at something else. So that's 1:40:28 taking up mental capacity. And see, I used to learn things like all the stuff I'm showing you right here. And I would 1:40:34 understand them, right? Take them into account, but I never truly understood how important it is to maximize your 1:40:41 productivity and your mental space than when I was able to quit my job. cuz I went from, like I said, working as a 1:40:47 security guard where I basically did nothing. That's not true. I didn't do nothing. Working as a construction worker where I did a lot, and then also 1:40:53 working in the army, which I also did a lot. Now, in the army, I was an infantry, so I wasn't like, you know, 1:40:59 solving complex equations or anything crazy. I was just doing drills, going to shoot some targets, etc., etc., shooting 1:41:05 at the range. And I wouldn't really mentally exhaust myself at work ever. And I only had about three to four hours 1:41:11 to work on my business on the side anyways. So, I never really understood 1:41:16 what true mental exhaustion was until I quit all my jobs, did nothing but working business online and had to stay 1:41:22 up sunrise to sun down just working. And I was like, you know what? I better start taking this stuff more seriously. 1:41:28 So, take it from somebody else who's been in your shoes. Take this stuff seriously early on and you'll save 1:41:33 yourself a lot of time and trouble down the line. Finally, huge one. Not even finally, cuz there's still more, but 1:41:38 very, very important is understanding productive procrastination. Now, I know it sounds like an oxymoron, which is two 1:41:44 words that sound opposite that don't seem to go together, like a tall [ __ ] But productive procrastination is real, 1:41:49 and it can rob you of tons of time and focus. Here's how. Productive procrastination is one of the most 1:41:54 dangerous forms of selfdeception in the professional world. It's the art of 1:41:59 staying busy with work that feels productive, but ultimately doesn't move the needle on your most important goals. 1:42:04 Unlike obvious procrastination which is scrolling so scrolling through through social media watching videos, productive 1:42:11 procrastination disguises itself as genuine work. You're busy, you're focused, you're even producing tangible 1:42:17 output. But you've systematically avoiding the high impact uncomfortable tasks that create real progress. The 1:42:25 most common forms of this trap include excessive research. So watching just one more video before the actual work. Next 1:42:31 is overplanning, creating an elaborate systems and schedules instead of executing on it. Perfecting the trivial. 1:42:37 So spending hours on insignificant details like font choices or minor features. I can't tell you how many 1:42:42 people are like, "Bro, I'm going to blow up on social media. For the last 3 weeks, I've been figuring out what my username's going to be." Look, I'm 1:42:47 guilty of it, too. I've been there. Finally is skill hoarding. Continuously learning new skills without implementing what you already know. Oh, bro, I can't 1:42:53 actually get clients. I can't actually start making money. I can't set up my store because I need to master sales 1:43:00 first. I need to master investing first before I even start making money. Did that make much sense? Of course not. 1:43:05 Now, what makes this form of procrastination so dangerous is a false sense of accomplishment that it provides. You end your day feeling tired 1:43:12 and believing you've been productive, which makes it difficult to actually recognize the pattern. Recognize that 1:43:17 you have not been productive whatsoever. Your brain gets the satisfaction of checking items off the list without 1:43:22 facing the discomfort of tackling the most challenging work. A good way to see where your true north is or where what 1:43:28 you should actually be doing is figure out what you want to do the least. Usually as a uh service-based business, 1:43:33 what you want to do the least is like get clients, outreach, look for clients, look for your next client or fulfill for 1:43:40 your current clients and do the work for them. What do you want to do most? Create your website, write a blog post, 1:43:45 write a post on Facebook, on Instagram. That's probably what you want to do most. So remember, activity is not 1:43:50 achievement. Being busy is not the same as being productive. True productivity is measured by meaningful progress 1:43:56 towards your most significant goals, not by how occupied your time is. And now we 1:44:02 we've mentioned this a couple times, which is attention residue. But now we got to get into it even deeper. So look, 1:44:07 every time you switch tasks, your mind doesn't fully follow. Part of it remains 1:44:12 stuck on what you were doing previously, creating what psychologists call attention residue, which is a cognitive 1:44:18 drag that silently sabotages your performance in the next new task. In short, multitasking isn't real. Your 1:44:26 brain can't actually do multiple things at once. Imagine trying to ride a bike, but every 10 seconds you have to stop. 1:44:32 You'd be 10 times more fatigued than if you were just kept riding without stopping. You're checking emails, then 1:44:39 you're sending an outreach, then you're watching a video, then you're getting a snack, all within 30 minutes. This type 1:44:45 of spray and prey approach to your focus will leave you with no results to show. 1:44:50 And it's actually a really good analogy. You could use it with anything. Like you're driving a car and every two minutes you have to stop, get out, do 1:44:56 five push-ups, and then get back in the car and then go. It's like, yeah, I'm working out and driving at the same time. I'm multitasking. Those are very, 1:45:02 very obvious analogies and obvious hypotheticals and scenarios. While this as is less obvious, which is like, I'm 1:45:08 going to do some work. I'm going to check my emails. I'm going to check my Instagram real quick, but then I'll get back to work in a second. It's a lot less obvious, but it's even more 1:45:15 fundamentally harmful to your success than all those other obvious ones. Single tasking practical steps to 1:45:22 breaking the multitasking myth. So number one is to schedule batch processing times. So group similar small 1:45:29 tasks. Think of your all of your tasks like an assembly line. As an assembly line, you see what let's say this bottle 1:45:35 for example. You don't have one guy and he takes a bottle. He puts the sticker on it. Then he puts the liquid in the 1:45:41 bottle and then he puts the cap on and then it goes to the next. They don't do that. What they do is they have one 1:45:46 machine make the bottles and it's just making bottles, making bottles, making bottles, making bottles. That's all it does. Then the next machine or next guy 1:45:52 fills the bottle with liquid. The next guy is filling it with liquid, filling it with liquid, filling it with liquid. That's all he does. He doesn't put the 1:45:58 cap on. He doesn't put the sticker on. He doesn't do any of that. And then finally, you have one dude and his whole job is to sit there and put caps on, put 1:46:04 caps on, put caps on. Why? Because that is by far the most efficient way of utilizing your time. So, you have to be 1:46:12 meticulous with this. Next is to use the phone in the other room rule. I talked about this. You can either just toss 1:46:18 your phone the other in another room or you can use the uh brick like I showed you guys before or you can just get 1:46:24 another phone or use your old phone and that is your work phone. You don't even have all of those other Brainw apps even 1:46:31 on it. On top of that, embrace the single browser tab policy. You guys should be single browser tabing it right 1:46:37 now. Only the course, nothing else. If you have other crap up there, take it take it off, bro. You you don't need it. 1:46:44 You don't need it. Close all unnecessary tabs and use browser extensions to block distracting websites during focus time. 1:46:50 This eliminates temptation to hop between tasks. Next is to practice task switching penalties. So build a 5 to 10 1:46:58 minute buffer between different types of work and give yourself time to fully transition. This prevents the cognitive 1:47:03 switching costs that hurts productivity. Next is to implement themed workdays. I usually do this because again I could do 1:47:10 a billion things. I could write short form. I could record a short form. I could write the free course here. I could record the free course. I could 1:47:16 write my YouTube videos. I could record my YouTube videos. I could go live with with my subscribers. I could go live with my paid community. I can go live 1:47:22 with my onetoone students and help them. There's a billion different things that I could do. But instead, I've put them all on different days. That way, I know 1:47:30 exactly what I should be doing on each day, and I don't have to spray and pray again a little bit of everything. I can 1:47:36 just go really hard and deep in one thing. Next is to use the context preservation technique. So before 1:47:43 switching tasks, write down exactly where you left off on your next action. And this reduces mental energy needed to 1:47:48 actually start again. So write down where you left off. Now something else that I didn't actually put here, which 1:47:53 is really good and a lot of these I'm actually using this very second. So find it u you know it's important to practice 1:47:59 what you preach. So me being able to show you exactly what I'm doing. You guys see that I'm not just showing you guys or telling you guys to do something 1:48:05 that I would never do. Okay. Yeah. So I have a do later list how how to see if there's any sensitive information on 1:48:10 there. A do later list. So all you need to do is have a notebook next to your 1:48:15 computer and that is your do later list whenever you get a thought in your head. So for example, mine is buy track 1:48:23 pants/workout pants cuz I need a new pair. Check Amazon packages. I wanted to see if they're on their way or what. You 1:48:28 know how you buy an Amazon package and then you just check every two seconds if it's made any progress. And then also 1:48:33 figure out new recording setup. I have some new short form content that I'm coming out with on my Instagram, Tyson.scales. So, I'm going to figure 1:48:40 out how exactly I'm going to record those. Now, when I am deep deep, deep deep deep into work into a task, I'm not 1:48:48 going to sit here and be like, "Oh, you know what? I actually wanted to buy some track pants. I'm going to go online and look for some. Oh, you know what? I'm 1:48:53 going to check my Amazon packages right now." Instead, I will write it down and do them later. Next is to set up office 1:49:00 hours for interruptions like I said before, but make sure everybody and 1:49:05 everything knows that you are not available between the hours of one time and another. And then now we have to 1:49:10 talk about maxing out your productivity. Now, if this kind of picture describes you right now, right, you're Lenny 1:49:17 absolutely locked in and or Spongebob and Patrick. Write that down. Write that down. This is what you should be doing. 1:49:22 So, if you actually, you know, kind of going along with the whole theme here, if your attention is wandering, if it's 1:49:28 getting hard, if it's getting distracting, if it's getting difficult to keep up, man, hang in there, cuz 1:49:33 trust me, you're going to need it. You're going to need it. So, stay locked in, stay here, stay with me, keep 1:49:40 writing your notes, keep paying attention, and let's get it. So, I have a few things. The first big thing is 1:49:46 time blocking versus to-do lists. how they're different, why they're different, and how to implement them and 1:49:52 use them. So, the to-do list seems productive on the surface. You write down tasks, you check them off, and you 1:49:59 feel accomplished. But in reality, it's often a recipe for disappointment and scattered attention. To-do lists are not 1:50:06 your friend. To-do lists are better than not having anything and just saying, "I'm going to work today and just doing whatever comes to mind." But to-do lists 1:50:13 still are not effective. Time blocking fundamentally transforms how you approach work by forcing you to confront 1:50:20 the brutal reality that time is finite. While a to-do list allows you to pile on 1:50:26 unloaded tasks without considering how long they'll take, time blocking requires allocating specific time frames 1:50:32 to specific activities on your calendar. Most importantly, time blocking prevents your day from being consumed by 1:50:38 reactive, low-value tasks that tend to dominate your to-do list. By pre-allocating time for most important 1:50:45 work, you ensure these critical activities actually happen instead of being perpetually postponed. So, I have 1:50:51 over a,000 days planned and executed. Over a,000 days where I planned them and executed them. Now, I have the kind of 1:50:58 template for what I do and how I do this, but I'll I'll show you my current binder that I'm using right here. I 1:51:04 think this is a 500 page, 300 page. This is a 200 page. So, this is a 200page binder, but I have each side of the 1:51:10 pages filled out. This is the current one that I'm working on. I have a couple more that are um done that are already 1:51:17 filled out. Now, each one of these vertical blocks represents one day. And as you can see, there is a lot of days 1:51:24 that have been scheduled. I use graph paper, line it all up, and I do this at the beginning of every single day 1:51:30 without fail. So, that's what it looks like. And I've developed this by myself over time. I didn't actually learn it from anyone. I just started out with an 1:51:36 actual to-do list, and then I wrote them down. So, here is what it actually looks like. So on the very left you have 1:51:42 schedule, middle you have time, then you have your accountability, whether you did it or not, check mark or X, and then 1:51:47 you have your get todo. So I start off with the get to-do right here on the very right. Now this is where I brain 1:51:54 dump. And again, you can actually take everything that I'm doing here, using here, and make it your own if you'd like, but this is what worked for me. So 1:52:02 on the very right is where I just brain dump, meaning I just put down everything that I have to do today. So yeah, I'll 1:52:07 actually go over kind of some of the stuff I have to do today. So today I'm going live with my private community. On 1:52:12 top of that, I'm recording the free course, which is what I'm doing right now, writing some more of the free course, writing some short form content. 1:52:18 I have to go to the gym, going to play guitar later as well. I have to build out this fulfillment for my clients. I have to talk to some of my teammates on 1:52:24 that side of the business as well. That's everything right now. Some of those tasks are 2 hours, some of them 1:52:30 are 1 hour. But long story short, I woke up at around 2:00 a.m. this morning, and I'm scheduled from 3:00 a.m. to 2:00 1:52:38 p.m. So, most of my day is scheduled. The rest of it is my quote unquote free time. And I want to talk about this very 1:52:44 quickly, which is what a lot of people are thinking when they hear your days are meticulously tracked out. They 1:52:51 think, "Wow, that sounds boring. That sounds terrible. That sounds like a bad life. You sound miserable. Why don't you let yourself be happy, etc., etc." My 1:52:57 friend, let me hit you where where the rubber meets the road here. Having a strict time schedule isn't a prison. In 1:53:04 fact, it's the opposite. It's what allows you to get the most out of your time. It's not something that you have 1:53:09 to abide by no matter what. I change my plans all the time. But just taking 10 minutes out of the beginning of my day 1:53:15 to have everything set up and set out, it works wonders as far as not only productivity, but maximizing your time. 1:53:20 It was Bruce Lee who said, "If you love life, don't waste time because time is 1:53:26 what life is made out of." I highly recommend that you schedule every second of your day. So on the very right, like 1:53:31 I was saying, on the get to-do list, you have your brain dump. Now, why do I call it a get to-do instead of a to-do? Because it's a little piece of gratitude 1:53:38 that I enter into my day. I don't have to do all these things like, "Oh man, I got to do this. I got to do that. I get 1:53:44 to do this. I get to have a private community of hundreds of people who pay to hear me speak and hear me review 1:53:50 their copy and and help them every single month. I am blessed enough to even be able to record this recourse to 1:53:56 have the knowledge to give to other people and also just have all this amazing recording equipment and all the 1:54:01 other things. So they're all blessings that I get to do. So therefore I label them as get to do and this is where I 1:54:06 put my brain up and then I prioritize here on the very left. So in the very beginning I'm going to work on writing 1:54:13 the free course. Then I'm going to write some short form. Then I'm going to record the free course which is where I am right now. It's kind of funny me 1:54:19 explaining my schedule when I'm literally in it right now. And then over here we have time. This is where you make your time block. So from 3:00 to 1:54:25 5:00 I'll be writing it. From 5:00 to 6 I'll be writing my short form. And from 6:00 to 7:00 I'll be recording the free 1:54:30 course. Right now is 5:53 a.m. And then etc. etc. And then I have the accountability which is whether I did it 1:54:37 or not. Let's be honest. I'm not going to complete it perfectly every single time. Some of these I'm going to have check marks. Some I'm going to have no. 1:54:42 It feels good to complete a task and give it a check mark. And then it's not supposed to feel bad when you give yourself an X. But when you give 1:54:48 yourself an X, you understand the next time that you are filling out your get to-dos, you know that, okay, I didn't do 1:54:54 that yesterday. Should I do it today instead? So, you being able to prioritize your time, block it out, be 1:54:59 accountable, all is going to contribute towards your success. Yo, what is up everybody? It's your boy Tyson 4D and it 1:55:05 actually just happens to be my birthday today if you guys haven't noticed. And I thought I would treat myself to do what 1:55:11 I love and do what I like best, which is come on here and provide some value to the world. Now, there's another reason 1:55:18 why I think it's so important. And the other one is because I truly do want you guys to know that I practice what I 1:55:23 preach. Most people would be doing what you taking the day off and going and doing, I don't know, whatever it is that 1:55:28 people like to do on their birthdays. Go have a birthday party and sing and wear birthday hats and eat cake. But I will 1:55:34 be doing none of those things. Not because I'm like, you know, trying to be one of those hustle grind dudes who thinks it's just really cool, but 1:55:39 genuinely because I just would rather do this. I like doing this. There's no other reason for me to do this other 1:55:45 than the fact that I just like it. So, all that being said, man, let's get it. The next topic that we're going on is decision fatigue, which is an invisible 1:55:52 force that impairs people without their knowledge. And I'll show you how. This is how eliminating tiny choices 1:55:58 supercharges your day. Decision fatigue is a phenomenon when your ability to make quality decisions weakens after a 1:56:04 continuous series of choices. Each decision you make throughout the day, no matter how small, depletes your limited 1:56:10 mental energy by the end of the day, filled with countless choices. Your willpower is drained and your 1:56:15 decision-making quality significantly drops. When it comes to building a daily schedule, eliminating these trivial 1:56:21 decisions is absolutely transformative. Here's why. The average person makes approximately 35,000 decisions every 1:56:27 single day. Most of these are insignificant. What to wear, what to eat, when to check your email, which 1:56:33 tasks to start next. Yet, each tiny choice draws from the same limited reservoir of decision-making energy that 1:56:40 you need for your most important work. See, again, most people overlook these things because they're so so so so so 1:56:45 tiny. But here's the thing is that speed comes from never wasting effort. For 1:56:51 example, you know how in those like ninja movies and karate movies when someone dodges a punch, they do like a 1:56:56 backflip? There's a reason why you don't see people do that in real life is because it is horribly inefficient to 1:57:02 just dodge a punch with a backflip. What do you want to do instead? Like literally just knock their punch off course just a little bit with like the 1:57:08 tiniest block or just move your head just 1 centimeter so that they don't punch you. That's all you want to do. 1:57:13 Whereas if you're doing the opposite, you're going to get tired too quickly. And it's the same with decision fatigue and and just mindset in general. This is 1:57:21 probably the biggest takeaway that I want you to have in this video. If you listen to any part of this whole 16 1:57:26 hours, then this is going to be the part that I want you to walk away with. So, lock in if you've been even slightly 1:57:31 distracted. Systems design over discipline. Building environments that make productivity automatic. The 1:57:38 fundamental mistake that people make when trying to improve their productivity is relying on willpower. 1:57:43 Willpower and discipline. They believe that with enough motivation and self-control, they'll consistently make 1:57:48 the right choices. But this approach ignores a crucial reality of human psychology. Our environment shapes our 1:57:55 behavior far more powerfully than our intentions do. I have kind of a funny analogy on this, and I don't want you 1:58:02 guys to think that I'm some freaking red pill creator or anything, but I'll put it this way, fellas. Right? Let me know in the comments. Would you guys be happy 1:58:08 and okay with your girl going on a girl trip to Miami where she's going to be on yachts? But she's loyal though. She is 1:58:14 loyal. She does genuinely love you. And even if you do let her go, you're still going to have those thoughts in the back of your mind. Is it insecurity? No, it's 1:58:20 just you being smart because everybody understands that it is literally never impossible for somebody to fall into the 1:58:28 clutches of temptation. No matter how locked in they are, no matter how loyal they are, no matter how good of a head 1:58:33 they got on their shoulders, then that comes back to you. You don't want temptation to even be present. You don't 1:58:39 even want it to be around. So, if we eliminate temptation, then we are much 1:58:44 more easily going to be able to control our actions. I'll give you another example. I don't keep junk food inside 1:58:50 the house. Nothing. I live in a pure ingredients household. Ingredients and or just chicken. And this actually goes 1:58:56 back to another point that I was making here. I make like I think the actual numbers somewhere in the midst of 20 1:59:02 chicken breasts every 40 days. And I eat nothing but chicken breasts every single day. And I love it. Chicken breast. I 1:59:08 also have some quinoa that I throw in the microwave and eat as well. And that's what I eat breakfast, lunch, 1:59:13 dinner every single day. Why? Because then I don't have to decide, oh man, what do I want to eat? Do I want to go out? Do I want to stay in? Do I want to 1:59:18 get Uber? And then also, I don't have to calculate the macros on new foods. It's extremely simple, extremely easy. It's 1:59:24 just done. And I value efficiency way more than I value like taste. And it works out for me. Works out for me very, 1:59:30 very, very well. But going back to systems, it's really all about just having the systems in place. And I've 1:59:36 told this story in my past courses as well. But the only reason I'm able to even wake up at 2 a.m. is not because I 1:59:42 was able to, you know, just willpower, sheer force, discipline it. because I didn't give myself a choice otherwise. I 1:59:48 would make it so that my phone would have a very, very loud alarm and I would put it at the end of the room so that it would wake me up, but I'd have to 1:59:54 actually get out of bed in order to turn it off. On top of that, I also had my smart lights set up in a way so that 1:59:59 they would flash at 2 a.m. every single morning so that when I wake up or when 2 a.m. hits, it's like, brother, there's 2:00:06 no option. I don't have an option. I'm getting up. There is no pressing snooze while laying in bed because that I I 2:00:11 took that option away. That is the biggest way to actually do it. I'm really not more disciplined than most of 2:00:17 you guys watching this right now. I know it seems like I am, but I'm really not. I just have already done the work to put 2:00:23 those positions in place. And whenever you come to a fork in the road, which is the decision to do something that is 2:00:30 longterm gratification versus short-term gratification, you need to think to yourself, how do I take this out of the 2:00:35 equation every single time? I don't want that to even be in the equation. I don't want it to even be possible. Because if 2:00:40 you take the temptation away, then it will no longer be there and you will always make the right decision. It's the same reason why I have app blockers on 2:00:47 my computer, on my softwares. It's the same reason why I have the brick app on my phone so that I don't have the option 2:00:53 to even go there. So, sorry, Mr. David Gogggins, but discipline isn't that important. And I don't mean to have 2:01:00 David Gogggins just catching strays, but it's basically everybody. Everybody tells you you need discipline. You need to wake up. You need to choose this. You 2:01:06 need to choose that. which leads a lot of people to be in this constant cycle of I'm motivated right now. I know I 2:01:12 want to do good. I know I want to hit the gym. I know I want to work hard, etc., etc., etc. And then them not doing 2:01:18 it every once in a while because they fall victim to decision fatigue, which again, we're just humans, so it's going 2:01:23 to happen. And then they fall into this feeling of guilt and despair like, "Ah, I'm not that good. I messed up. I took 2:01:29 the day off yesterday." And then it causes them to watch more David Gogggins, more motivational content. 2:01:34 Then they get hyped again. Then they get back on track. And then it's just that cycle repeats over and over and over and over. It's like guys, the way that I've 2:01:41 been able to solidify these habits so so so well and not miss a day is just because I took that option away. 2:01:47 Willpower is a finite resource that depletes throughout the day. Even the most disciplined person will eventually 2:01:52 exhaust the reservoir of self-control. This is why relying primarily on discipline is a fundamentally flawed 2:01:58 strategy. It requires you to fight against your natural tendencies rather than working with them. System design offers a superior approach. Why? Well, 2:02:05 because instead of constantly battling your habits through sheer force of will, you engineer your environment to make 2:02:11 pro productive behaviors the path of least resistance. And that right there is probably the best oneline that I can 2:02:18 give you. Make productive behaviors the path of least resistance. You have to add resistance to the things that don't serve you and take away resistance to 2:02:24 the things that do serve you. All the things that you shouldn't be doing and you know you shouldn't be doing, you should add as much friction to them as 2:02:30 possible. When productivity becomes the easiest option, you no longer need heroic amounts of discipline to stay on track. When productivity requires heroic 2:02:37 willpower, you've already lost. True productivity masters don't fight temptation. They eliminate it from their 2:02:43 environment entirely. Discipline asks, "How can I force myself to focus despite these distractions?" System design asks, 2:02:50 "How can I eliminate these distractions so I don't need force to focus at all?" 2:02:55 One approach depletes you and the other energizes you. the power of printouts 2:03:00 and physical reminders. This is absolutely gigantic. So, physical reminders work in ways that digital ones 2:03:06 simply can't. Another way that I like to create my own environment is I understand that if something is closed 2:03:12 or in a book or on my laptop, chances are I'll probably never ever ever see 2:03:18 it. That's why I do my scheduling old school style, baby. I do it old school 2:03:23 style, pen and paper like it's freaking the 1900s. and and I don't even do it on 2:03:28 like a notion or people get fancy with it. I don't like to do that. I don't like to do it on my phone. The reason why is because I I won't see it or I 2:03:34 have to go and open it up and it again it leads to distraction more often than not. And that's part of the reason why 2:03:41 printouts are so so so important to me. So I have this print out in my bathroom. I'll go over here once I read the slide. 2:03:47 When information exists in a form you can touch, your brain processes it better through multiple senses, creating 2:03:53 stronger memory connections. Unlike digital alerts that disappear, printed materials stay in your space, catching 2:03:59 your eye throughout the day without you needing to check anything. This constant presence keeps important things top of 2:04:05 mind without making your brain work any harder. In a world full of digital distractions, sometimes the most powerful tool is just the right object 2:04:11 in the right place. And I have a few examples of that. As you can see right here on the camera, this is a quote 2:04:16 about discipline. And then the other one is a quote about sacrifice. And then I also have these quotes up here. 2:04:22 Discipline, ambition, success. And then I also have way here this one, entrepreneurship, nutrition facts. And 2:04:28 those are all things to kind of keep me going, things that I read every once in a while to just put the right mindset 2:04:34 into myself. And this right here is what I have on my bathroom wall. And 2:04:40 essentially what it is is the weight. So, I'm cutting right now. Right here on the left is my weight that I should be 2:04:45 by the date. And I'm losing 1.4 lbs per week on average. And then on the other 2:04:51 two are some ways that I can do that. Right? And this is right above my weight scale so that every time I step on the 2:04:57 scale, I'm reminded of some of the things that I can do in order to lose weight faster. So, one, increase my 2:05:04 NEAT, my non-ex exercise activity thermogenesis, aka walk around more, do more things. to dial in sleep and 2:05:11 recovery. And you get the point. This is an example of me using it in my daily life. And I've also done that with multiple things like my vision board, 2:05:17 things that I wanted, printed it out and put it on my wall. I have other reminders around as well. For example, I 2:05:22 have one up here and I have one over there. You can't see it that well, but right there on the whiteboard, it says 2:05:29 40k per month because I want to get my agency to 40k per month by September. 2:05:36 and which which is a decision I made six months before September. So, as you can see, I still use all of these to this 2:05:43 very day. Of course, there's somebody going to be out there saying, "What about balance?" Now, I want to talk to you guys about the seasons of success, 2:05:49 which I've touched on a little bit earlier, but I want to get into deeper here. The idea of work life balance sounds nice. Equal time for work and 2:05:56 play every single day. But this approach actually prevents real success and stunts your growth potential. Life doesn't work in perfect daily balance. 2:06:03 It works in seasons. Just like farmers plant in the spring, work intensely in summer, harvest in the fall, and rest in 2:06:09 the winter. Your career follows similar patterns. The most successful people understand this truth. There are seasons 2:06:14 for extreme focus and seasons for rest. Trying to maintain perfect daily balance means you'll never generate enough 2:06:21 momentum to create breakthrough results. The most successful people go allin for a few years to create freedom for 2:06:28 decades. The temporary imbalance creates permanent advantage. And the balanced mindset assumes that life is a marathon 2:06:34 at a steady pace. In the reality, it's a series of intense sprints followed by 2:06:40 recovery. Your 20s can either be a playground or a battlefield. And the choice, my friends, is yours. So, you 2:06:45 can figure out what you want it to be. You can live it up in your 20s and then regret it in your 30s or you can do the 2:06:50 opposite. You can work really hard in your 20s and then live whatever life you want in your 30s. Next is I want to go 2:06:56 over how to use AI to strengthen your mindset. See, there are so many use cases to AI, and this is one that's 2:07:02 extremely overlooked, guys. I need you guys to lock in here because this is going to be huge. And if you're not 2:07:07 using AI on a daily basis to strengthen your mindset, your habits, etc., you're 2:07:12 missing out completely. AI tools like Chat GBT offer something remarkable that 2:07:18 was not available in previous generations. It wasn't available when I was actually starting in 2022. You guys 2:07:23 do not understand how lucky you are to be right here, right now with AI at your 2:07:30 fingertips. On demand mindset coaching that's personalized to your exact situation. And that right there, personalized to your exact situation. 2:07:36 Look, you could watch tons of videos, but at the end of the day, you Google things, you read blogs, you might have 2:07:41 to watch a 20-minute video to find 30 seconds of the value that you were actually looking for. But AI, you tell 2:07:48 it your exact situation, how you feel, what you're thinking, what you're doing, what's happened to you before, and it will give you a completely personalized 2:07:54 response. When you're facing challenges, your brain naturally gravitates towards negative thinking patterns, and you might overthink problems, catastrophes, 2:08:02 outcomes or fall into self-doubt spirals. These mental patterns happen automatically and can be difficult to 2:08:08 break when you're stuck inside your own head. This is where AI becomes a powerful, powerful mindset tool. See, 2:08:14 when something difficult happens or you're feeling mentally stuck, immediately open your AI assistant to explain the exact situation you're 2:08:20 facing, how you're currently feeling about it, and how you want to feel or respond instead. And just so that you guys know exactly, again, I love just 2:08:27 showing that I practice what I preach and how I do it. I actually have some prompts that I've given to AI. So, for example, this is not one about mindset, 2:08:34 but I want to show you just how much I use it and what situation they use it in. What is the best option to eat at 2:08:40 Subway for someone who's trying to build muscle and lose fat? and it basically said like a rice bowl. And I would have never gotten that before. I would have 2:08:45 never known that. I could have just Googled it, but then I'd be wasting time scrolling through blogs and crap and then they try to get me to pay 2:08:50 something. So, this is just a way better way. I feel like I never have enough time to get through all the things done that I want to do. It's hard to have all 2:08:57 my desired habits while doing things that I want. And then it gave me an answer. Another one. I get quite anxious 2:09:02 and avoidant when it comes to taxes because I'm a bit behind on them and I almost never know really what's going on 2:09:08 with my accountants or where I'm even at with it. What should I do? and then it let me know and then I conquered my 2:09:14 taxes. Next is I want to decrease the amount that I'm on my phone specifically scrolling Instagram but I need my phone 2:09:21 for work. What should I do? Another one. I'm trying to send a wire transfer from my personal bank account and the option 2:09:26 doesn't show up like it does on my RBC business account. What should I do now? This is one where I'm like trying to do 2:09:32 something with tech or software and I've hit a a wall where I'm like I don't know what to do next. It's not working for me. The things that I've been able to do 2:09:38 with JGBT is insane and it's helped me so many times because what else am I going to do? Go look at the help page. 2:09:44 Usually they're useless. They don't even tell me what the actual solution is. Whereas with AI, I can give it 2:09:50 screenshots of what I'm looking at, what I'm facing, and it's been able to help me do so many things from from payroll 2:09:56 to setting up my website domain in a certain way. Especially with tech, it really helps with that like crazy. Next, 2:10:01 I had a problem with my printer. Again, I set it a screenshot. A lot of people don't know you can actually give it pictures. send it a screenshot and I just said, "What's this mean?" Right? 2:10:07 You can even ask it stupid questions like, "What's this mean?" And then I also track my sleep with an app called Auto Sleep. As you can see right here, 2:10:14 my sleep score for that night was 76. There's some things that are red, some things that are green, some things that are orange. What does this tell you 2:10:20 about my sleep? I feel great, by the way. And then I sent it over to ChatBT. And then it gave me a breakdown of my 2:10:25 sleep, what I can do in the future. And then finally, write me a little something about gratitude. Make it a couple paragraphs, make it insightful, 2:10:30 and make it in a way to start my morning and start feeling great. So, everybody feels like this every once in a while 2:10:36 where things are doomy and gloomy. But I went to AI and I said, "Write me something about gratitude because I just 2:10:42 wanted to feel grateful that day. I wanted to regground myself." So, all different and effective ways that you 2:10:48 can use chatbt for problem solving and also to help your own mood and mindset 2:10:54 as well. Now, we're wrapping up the amazing mindset module right here, and I 2:10:59 want to cover one of the biggest objections, which is like, what if I fail? The worst thing that I could say here is, "But you won't fail." Not 2:11:06 acknowledging the possibility of failure doesn't make it go away. Anyone promising guaranteed success is lying to 2:11:12 you. But there's true meaning to the expression get rich or die trying. It's 2:11:18 not about the outcome. It's about who you become in the process. The person who gives everything to their mission, 2:11:24 who pushes through obstacles and who refuses to quit when others would, that 2:11:30 person gains something far more valuable than just money. The real question isn't 2:11:35 what if I fail, but rather what if I never truly try? 10 years from now, which would haunt you more? Trying with 2:11:42 full commitment and not reaching your goal or never knowing what might have happened if you'd given it everything? 2:11:49 The true gift behind attaining financial freedom isn't the money, but it's the person who you become in the process. 2:11:55 I'll tell you right now, the Tyson that made $100 million in profit is going to be a better man than the Tyson who got 2:12:03 stuck working 9 to5 his whole life. And that's who I want to be. Take away the money. It doesn't matter. If we all 2:12:08 lived in a in a communist society where we weren't able to actually build wealth, I would still be proud of what I 2:12:13 built. I would be happy that I built it. And I would be happy that I'm a person who knows what it's like to work hard 2:12:18 and defer gratification. So yeah, what if you fail? But on the other hand, what's the alternative to not try? I 2:12:25 would argue that that would be multiple times worse. And finally, you need to understand that in the year of 2025 and 2:12:31 beyond, knowledge is no longer the bottleneck. So for example, in you know, a long long time ago, hundreds of years 2:12:37 ago, it used to be lineage. In order to get rich, you had to be born into wealth. Otherwise, there is no 2:12:43 conceivable way that what are you going to do? open up a business, it it just was not really realistic. It wouldn't actually happen. And then knowledge was 2:12:50 the big bottleneck. So, you had to go to school and you had to go to college in order to get access to the knowledge for 2:12:56 you to be an actual professional and work. So, you'd have to go to college, pay the money, spend four years or more, 2:13:03 getting a degree, get an internship, etc., etc., and then one day you'd be able to be upper class. Not wealthy, not 2:13:10 rich as hell, just just upper class. And then if you wanted to have be be a business owner that usually came with 2:13:16 lineage and knowledge that you got from school as well. Those were the big bottlenecks. Those were what stands in 2:13:22 the way. But now those are no no longer the bottlenecks. Knowledge is no longer the bottleneck. You have every single 2:13:27 thing you could ever possibly need right here on the YouTube channel that you're watching right now. You also don't need 2:13:33 lineage. You can actually just start from scratch. Be the first millionaire in your family. The only bottleneck now 2:13:38 is effort and resourcefulness. It's not about your resources. It's about your resourcefulness. And finally, effort. A 2:13:45 lot of people try to convince themselves that it's the first two. Well, I wasn't born into a lineage or I don't have the 2:13:50 knowledge or I'm not able to get the knowledge or have access to the knowledge. That's just not true. The truth is that they just don't have the 2:13:56 effort required. So, my friends, here's your personal action plan for this entire module. Implement daily time 2:14:02 blocking. Huge. Create a physical printout of your ideal week with specific time blocks for deep work. Hang 2:14:09 this on your workspace and follow it religiously, treating these appointments with yourself as nonnegotiable. Next is 2:14:15 to build a distraction-free environment. Remove all potential focus disruptors from your workplace. Put your phone in 2:14:20 another room. Install website blockers and create visible signals to others that indicate you are in deep work mode. 2:14:27 You are not to be disturbed. Next is to start a fiveinut daily meditation practice. Use a simple timer and focus 2:14:34 on your breath. When your mind wanders, which it will, gently bring it back. And 2:14:40 this directly strengthens your focus muscle of deep work. And guys, one more 2:14:46 tip on deep work that I didn't actually get to previously is to use a timer. And this is extremely extremely extremely 2:14:52 important. I have two timers in this room. Actually, I have one right here that's actually taped to my desk, so I can't bring it up and show you, but I 2:14:59 have another one back there that I'll grab right now and show you. So, this right here is my other timer. Now, it's 2:15:04 a very, very simple timer. Uh, you can get this somewhere like like Amazon. Really easy to find. But just having 2:15:10 this to go like this. Boom. And now I know that I have 32 minutes more to 2:15:15 work. And it does two things. One, it keeps you accountable because you see that timer ticking. And you know, okay, 2:15:21 I should be working right now. And this is exactly how long I will be working on it for. And then it also gives you the 2:15:28 sense of urgency cuz you know, you only have whatever it is, 30 minutes or an hour to work on something. So, getting a 2:15:33 physical timer. Huge, huge, huge, huge, huge hack. I highly, highly, highly recommend it to all of you guys. It's 2:15:38 like five bucks. Just get it. Create physical reminder cards. Write your top three goals on index cards and place 2:15:44 them where you'll see them first thing every single morning. This environmental trigger keeps your priorities front of 2:15:50 mind without requiring active recall. Next is to use AI for daily mindset 2:15:55 reinforcement. When facing challenges or negative thought patterns, immediately consult an AI assistant with your exact 2:16:02 situation and desired mindset. Make this daily practice, especially during difficult periods, which you are going 2:16:08 to have. You are entering a difficult period, my friend. Next is to commit to a season of intensity. Define a specific 2:16:14 time, 3 to 12 months, where you'll prioritize focused work over balance. Create clear boundaries around this 2:16:20 season and communicate them to those around you. And it's not going to be easy. It's going to be tough. It's going 2:16:26 to be lonely. It's going to be a chapter of loneliness, extreme work, and no payoff until the very, very, very end or 2:16:32 still until later, and you don't know when it's going to be. But I'll say it again since I've already said it once, it's more than worth it. Up next, my 2:16:38 friends, is the high income skills and business models module. So, what I want 2:16:44 is first of all, since it's my birthday, I want you guys to let me know how old you think I am. What's your best guess? I'll give you a hint. I'm younger than I 2:16:51 look. Might be approaching an status. I don't know. You guys let me know in the comments. And also go down in the comments and let me know what's your 2:16:57 biggest aha moment from the mindset section. Something that made you stop and think differently. Something that 2:17:02 was like a big unlock for you. Share it with us so that other people can also see that they were affected by it too. And we can all see if there's like a 2:17:08 common theme where wow, I really liked this part. This part really stuck with me. By you actually writing it out in 2:17:13 the comments, you're also solidifying the lesson in your head. When you write something down after you've learned it, 2:17:18 again, it will help you solidify it. It will help you keep it in your mind. Our brain processes information differently 2:17:25 when we put it into our own words. Plus, I'll be personally reading the comments and responses in the next few days, 2:17:32 giving you direct feedback and answering any questions that you may have. So guys, that is today's lesson. And of 2:17:37 course, I'll see you guys on the next module. Congratulations for completing your very first real module. Yo, what is 2:17:44 up everybody? Today we are going to be covering the high income skills and business models module. Now, we've 2:17:51 covered the principles on how to build an iron mind capable of success. And now, it's time to answer that burning 2:17:57 question of what to do. In this module, I'm going to show you exactly where you want to go, what you want to start with, 2:18:03 exactly what buttons to press, and everything in between. In this section, we'll be comparing the most common 2:18:08 business models and methods side by side so that you not only know what works, but you know what works for you, which 2:18:15 is a huge, huge, huge part of this module that I cannot stress enough. Here's why this conversation is crucial 2:18:21 and unskippable, unavoidable. When you're new to entrepreneurship and eager to make money online, it's tempting to 2:18:27 skip straight to the tactics like building a website, posting on social media, and creating products. But diving into those activities without first 2:18:33 understanding business models is like trying to build a house without having any blueprints. Sure, you might hammer 2:18:38 some nails, maybe build part of a wall or even some pour some concrete, but in the end, you'll create a mess and not a 2:18:45 home. Understanding what I'm about to show you can easily save you years of trial and error, not to mention 2:18:51 thousands or potentially millions of dollars. So, listen up. I need to tell 2:18:56 you about the business model mismatch. Now, look, one of the most heartbreaking things that I see is someone choosing a 2:19:02 business model completely misaligned with their personality and their goals, their desired outcomes. For example, the 2:19:08 introvert who hates sales calls trying to become a remote closer. The person who needs steady income sooner rather 2:19:13 than later but choosing a model with a sixmonth delayed revenue time span. The creative who values freedom picking a 2:19:21 model requiring strict systems. These mismatches just lead to business failure 2:19:26 and personal misery. If happiness is your goal and just fulfillment in general, this is something you really 2:19:31 need to get right. Otherwise, it could be a huge gigantic setback. Understanding different models helps you 2:19:37 find the one that works with your strength instead of against them. Now, I love this quote by Albert Einstein and 2:19:43 it's this. Everyone is a genius, but if you judge a fish by its ability to climb a tree, it will live its whole life 2:19:49 believing it is stupid. So my friends, don't be that fish trying to climb a tree here because you have certain 2:19:56 aspects of your personality, your preferences, and your values that you can use in order to create yourself 2:20:03 wealth in the best way possible. So here's exactly what we'll be covering. Some of what we'll be covering, the fundamental business models and 2:20:08 principles, a deep dive on how to pick the best business model and how business models work together. As a teaser, the 2:20:14 business model you start with may not be the one that gets you a million. It probably won't be the one that gets you a million. And this is a huge problem 2:20:20 that I see people make. I'm going to talk about a little bit more later on, but they see business models as this has 2:20:26 to be the business model that instantly gets me to millionaire status. Otherwise, why would I start it? But we'll handle that one once we get there. 2:20:33 Fundamental rule number one is the best business model myth. Here's how it 2:20:38 usually goes down. You stumble across some guru with a Ferrari. Now, I rented Lambo in Dubai in a beachfront laptop 2:20:45 lifestyle. Probably a Miami balcony boy. If you go to Miami and look up at the balconies, you probably see 90% of 2:20:50 people just up there with their phones talking about they have some money glitch or something. They're absolutely convinced that their particular business 2:20:56 model, whether it's drop shipping, affiliate marketing, or course creation, or whatever is trending right now, is unquestionably the best way to make 2:21:02 money online. And guess what? Their pitch is always the same. All other business models are outdated, too hard, 2:21:08 too expensive, oversaturated. My way is the only smart path to success. And by 2:21:13 jumping on this unknown opportunity early, you can take advantage. But think of it this way. If there was truly one 2:21:20 perfect business model that worked best for everybody, wouldn't we all be using it by now? Wouldn't that be the only 2:21:26 type of business left standing? But here's the cold hard truth that the gurus won't tell you. Different business 2:21:31 models shine in different situations. What works brilliantly for one person might be a complete disaster for 2:21:37 somebody else. The one perfect model narrative. Look, there's a simple reason why most online gurus insist that their 2:21:43 method is universally superior. It's because they're selling you something. Think about this for a second, right? If 2:21:48 a guru admits, while my approach is works great for people with specific background, skills, resources, but might 2:21:55 be terrible for someone in your situation. Let's be honest, that doesn't make for a very compelling sales pitch. They want to tell you it's for 2:22:00 everybody. It's for anyone, and anyone can make a ton of money with it without any work, without any effort, in zero 2:22:06 amount of time. It's much more profitable to claim that they've discovered the ultimate business model that works for everyone every time, 2:22:12 everywhere. The truth is that business success depends on matching the right model to your specific situation, 2:22:17 skills, and resources. But of course, that doesn't sell as many 2,000 courses or mastermind mentorships. So, that's 2:22:22 why most people are not going to have that narrative, not going to actually tell you and be upfront with you and be actually transparent with you. But, I 2:22:29 already got money, so I'm just going to tell you how it is. And it really is this. Look, nowhere in this video am I 2:22:36 ever going to tell you that making money is extremely easy. It's it's simple. You won't have to work hard for it. You won't have to sacrifice it. No. You're 2:22:42 going to have to work hard. You're going to have to hustle. You're going to have to understand there's no such thing as passive income. There's no magic tool or 2:22:48 AI agent bot thing that you could just buy and it would just create an infinite money glitch and create money over and 2:22:53 over and over and over and over again. It simply does not exist because if it did, everyone would do it. A little bit 2:23:00 of elbow grease methods I'm about to show you in this video and you will get there. Again, it's worth it. So, to put 2:23:05 this into a visual model, you want something that the market will pay you for, something that you're at least 2:23:11 somewhat interested in, and something that you already have somewhat of an existing skill around. So, to give you 2:23:17 an example, I started with copywriting. Now, the market loves copywriters cuz every single business needs one, period. 2:23:23 And then there's also a ton of opportunity because you can start with copywriting and move on into other marketing aspects. Was I that interested 2:23:29 in copywriting? I really wasn't that interested in copywriting. Did I have an existing copyrighting skill? No, not at 2:23:34 all. I wasn't really a good writer at all. But it was still able to work for me. Partly just because the market demand was so so so high and because I 2:23:42 wasn't not interested in it. I was just somewhat interested in it. And I was pretty decent with words. I'm overall 2:23:48 pretty articulate. So, that one was just all right as well. So, I guess you could argue I was in one of the green or 2:23:53 yellow zones here. Now, you probably don't want to be in one of the red zones. For example, the you can make 2:23:58 money with it, right? the market's good, but you're like terribly uninterested in it, you hate the idea of it, you don't 2:24:04 want to do it, and you're also like it doesn't appeal to your skills whatsoever, then you'd be in a red zone. 2:24:09 Now, I will say if you are in a yellow or green zone, then just pick it. Pick it. Stick with it. Commit to it. Yellow 2:24:15 zone is fine. Green zone is also even better. Ideally, you want to be in the green, but you could also just be in the 2:24:21 yellow. So, here's the real determining factors that go behind picking the best business model. So instead of asking 2:24:28 what's the best business model, the smarter question is what's the best business model for me right now? And to be honest, it is not a simple 2:24:35 one-sizefits-all answer. It depends on your current skills. So the fastest path to profit usually involves monetizing 2:24:41 skills you already have or are at least interested in rather than learning an entirely new one. Now again, in my case, 2:24:47 I did have to learn an entirely new skill. So it's not the end of the world. Let's be honest. If you're sitting there saying, "I don't have any skills that uh 2:24:54 can translate to money." Dude, I didn't have any. I knew how to shoot guns. I knew how to build houses. And I knew how 2:25:00 to watch and look out to see if there's any crime happening. And if it happened, I knew how to write it down. Those were my jobs. Those are what I knew how to 2:25:06 do. That's all I knew how to do. So, none of my skills were transferable into business. But I still started from scratch. And it wasn't the end of the 2:25:12 world, especially with copyrightiting, especially with copyrightiting nowadays, is because you can just use AI in order to do a lot of the copy for you. And it 2:25:19 makes up for the knowledge gap that you have. Now, obviously, you can't just go to AI, tell it to make you some copy, 2:25:24 and sell that because that's just not going to be very good. But we're going to get to that and how to do it later 2:25:29 on. But I just want to paint a picture of my own experience because I know it's going to help you guys because again, I 2:25:35 was sitting on the other side of the screen in your exact same position in the chair watching some other dude talk about how to make money and uh and just 2:25:42 learning and being a sponge as well. So, I know that I would have appreciated that when I was first starting, so you 2:25:47 guys probably will as well. Next is your available resources. Although some models require significant upfront 2:25:52 investment while others can start with almost nothing. This will play a huge part in in the path that you choose and 2:25:59 start with. Now another thing to note and recognize is that nobody watching this video is like probably rolling 2:26:04 around in money, right? Just has the Benjamin Franklin's hanging out of their pocket. If they did, I mean like that's 2:26:10 like a professional Olympic swimmer watching a YouTube video called like how to swim for beginners. It's not a 2:26:15 mishmash. So, the reason that you're here tells me that investing in something when you don't even know that there's going to be a guaranteed payoff 2:26:22 is probably not what you want to do. So, we're going to talk about that and go into that a little bit more as we go. Next is your timeline to revenue. Now, I 2:26:28 get it, bro. All right. The quicker, the faster, the easier, the better. But with that being said, the question of how 2:26:35 important the quickness is to you is something else we'll dive into. If you're looking to make money soon, not 2:26:40 fast, not get rich quick, but soon, a business model with a 12-month runway to profitability isn't going to work. no 2:26:46 matter how perfect it might be otherwise. Next is your risk tolerance. So some business models have higher 2:26:52 ceilings but also have higher failure rates. Your personal comfort with uncertainty should factor into your 2:26:58 choice. I'll give you an example being like a a crypto trader or a day trader. So you have to start with thousands of 2:27:03 dollars to begin with. Otherwise you have no business even doing it. And then on top of that you have the ability to risk the money that you have in there. 2:27:09 So you have a life savings of 15k for example. You're probably not going to lose that whole 15K, but there's no reason why you can't turn that real 2:27:15 quickly into like 10 or 5K. And how would that feel if your whole life savings went down to 5K, you're not 2:27:21 profitable, and then you can either choose to keep going, keep going back to the casino where you lost it all, being 2:27:26 that guy who's revenge trading, being like, "Yeah, bro. I'm going to make it all back." Or you can take your losses 2:27:31 and leave the casino. But either way, I mean, my friend, I don't recommend it as a beginner. Don't worry, we're going to 2:27:37 get into every single make money online business model, but that's one of the ones that beginners love to start with 2:27:42 the most and it's the most beginner appealing. But again, they don't factor in the risk, which is why unfortunately 2:27:48 I've seen dudes bad things have happened. I I might as well say it. I met a guy online and he was working Uber 2:27:55 and what happened was he had tens of thousands of dollars in trading. He got into a deal and then it went south 2:28:01 really, really, really fast. He didn't have a stop-loss. He didn't have his things set in place to limit the amount of money he lost. Put it that way. And 2:28:07 his investment was down, down, down, down, down bad. But he didn't want to take it out because once you take it out, it's real. So what he did is he 2:28:14 left it in there and just worked Uber for the time being. So he was like professional trader and then the next day Uber delivery driver. Now I don't 2:28:21 want any of you guys to fall into something like that, but again, risk is something that you can take into account. So for example, if you're going 2:28:27 to be a remote salesperson, there's not really any risk there. You're not going to lose money working for businesses and selling things for them. Same with being 2:28:33 a copywriter, same with being a marketer, same with being a service provider of any sort, building your own 2:28:38 agency. These things you don't you don't really have that much risk. So, it's something else to factor into the equation. And then the next is your 2:28:43 personality, who you are, what things you value, what things you're good at, what things you want to do. Introverts and extroverts often thrive in 2:28:50 completely different businesses and business environments. Working against your natural tendencies creates unnecessary friction. Now, with that 2:28:56 being said, I'm an extreme extrovert, which most people don't even believe. I tell like especially the people that I 2:29:02 uh watch my content. They're like, "Bro, you're literally the most charismatic, enthusiastic, and articulate teacher 2:29:07 that I have. You're going to sit here and tell me that you're introvert." Bro, I'm I'm more introverted than you even understand. Bro, you don't even get how 2:29:14 introverted I am, dude. I have the smallest social battery you've probably ever seen in your life. At the same time, I'm not really the super average 2:29:21 example. Again, I went into a bunch of things that probably weren't the quote unquote best for me. I didn't know very 2:29:27 much about the skills. I also am out here with a whole YouTube channel, a whole personal brand, but still an 2:29:32 introvert. And I just want that example to go to show to you guys that again, even if you don't match up completely 2:29:38 with what you want to do, your extraversion is also a skill. Articulation is a skill. Being on camera is a skill. I started just like 2:29:45 everybody else. And talking to an inanimate object is weird. It is an unhuman. It is not a human thing to do. 2:29:51 And it takes skill. It takes practice to do well. But it just goes to show that life is just a game of accumulating 2:29:57 skills. You accumulate the skills over time. And even if you are an introvert, you can do extroverted things. I've done 2:30:03 sales calls. I've been on five sales calls per day pretty much every day. It's happened to me before. And if I can 2:30:08 do it, my friends, you can do it. What one man can do, another can. So something else to take into account. All of these are nice to haves. They're not 2:30:15 all need to haves. That's what I'm trying to say. Fundamental number two is that the worst thing you can do is get shiny object syndrome. We talked about 2:30:22 this in the mindset program, but this is also something that I want to bring up here because it's way more relevant to the conversation as well. Shiny object 2:30:28 syndrome isn't just a form of distraction. It's usually a chronic pattern that plays out like this. You 2:30:34 start with enthusiasm on project A. You're learning, building, making some progress. And then week three, right 2:30:39 when things start to get challenging and the initial excitement wears off, you see a YouTube ad about project B. This 2:30:45 new opportunity looks easier, faster, and more profitable. So you abandon project A, dive deep into project B, and 2:30:51 a month later the cycle repeats. Project B hits an inevitable obstacles and suddenly project Captures 2:30:57 your eye. This is the real opportunity you tell yourself. Those other things were just, you know, stepping stones to 2:31:04 find this. 6 months, five abandoned projects later, you have spent thousands of dollars on courses, tools, websites, 2:31:09 countless hours of work spread across multiple unfinished ventures, zero actual business generating meaningful 2:31:17 revenue, and also a growing sense of failure and self-doubt. The most painful part, if you were to just stuck with project A, you'd likely be making money 2:31:24 and having a functional business by now. And I know this because he is me. I started with graphic design, trying to 2:31:30 edit. Um, my very first way to try to do anything online was at 13 years old. I tried to make Call of Duty quick scoping 2:31:37 videos and editing and I tried to be an editor and I'd be like, "Yeah, man. I can edit a video for you for Call of Duty for like $10, $15." And I tried to 2:31:44 make money that way. And then I tried to do graphic design when I got a little bit older around 19. Then I tried to do 2:31:50 like investing. I even tried to do be like a music producer, but I never actually released any music. So, there were all these different things that I 2:31:56 tried to do, but none of which actually worked. So, something else to uh to note is that you want to just stick with one 2:32:03 thing. Now, obviously, I'm a little bit glad I didn't stick with Call of Duty editing, but at the end of the day, if I would have, then I I would have been 2:32:09 able to be profitable. But one of the reasons why I sucked so much is cuz I was trying to make so many different things happen at once. The best example 2:32:15 of this is when I started graphic designing, a YouTube channel, also affiliate marketing, and also Instagram 2:32:21 theme pages. try I try to be profitable with those two and I try to do all of them at the same time and tell myself, well, one of them I'm going to make 2:32:27 money with and then I'll go all in on that one and then if I make $5,000 from each of these different ways to make 2:32:32 money, then I'll be making whatever it is, 20K per month and I'll be golden. That's what I genuinely thought because 2:32:38 of this. I saw somebody online say that millionaires have on average a stream of seven income streams. So, I was like, 2:32:44 well, I want to be a millionaire one day, so I want to start my seven income streams right here. But that is not the case. That is the worst advice possible 2:32:51 for beginners. Beginners read that and they misinterpret it so much and I was one of those. The effort needed to make one thing work is far more than most 2:32:58 people realize. So if you spread yourself thin across multiple things, you will never succeed at them. Instead, 2:33:03 you want to build them all one by one. And now I have I have many many many income streams. I got investments on in 2:33:10 certain things, certain asset classes. I have multiple digital products. I have clients as well. I mean, there are lots 2:33:16 of different ways that I make money, but all started with one and then added on 2:33:22 from there. So, go hard and go all in on one thing. Here's why we're so vulnerable to shiny objects in the first 2:33:28 place. The first thing is pain avoidance instinct. See, switching to a new project lets you escape the difficult 2:33:34 middle phase where real work begins and happens. New projects are always exciting and obstacle-free until you 2:33:40 actually start building them. There's actually this meme that perfectly perfectly encapsulates this part and I 2:33:46 want to bring it up to you guys really really quickly. Okay, this is the meme right here. I put I posted it on my Instagram and everybody absolutely 2:33:52 adored it and loved it. It's this copywriters writing their first emails and they're happy. They're doing good. They're like, "Yeah, this feels awesome. 2:33:58 I'm making my first product outreach." And it's like outreach is a grind. Outreach is hard. And this is what it is for everything. You can change these 2:34:04 captions for anything. Remote sales closer outreach. or you're trying to 2:34:09 build a drop shipping store and then marketing, trying to get sales, watching zero sales come in. Like, it's every 2:34:16 single thing. The reason why the meme blew up so much is cuz it is truly truly relatable. And that's why things are 2:34:22 funny is cuz they're relatable. Next is the perfect business fantasy. This is probably one of the biggest ones. Look, 2:34:27 there's a persistent myth that somewhere out there exists a business model with no downsides, no hard work, and 2:34:33 guaranteed success. It's like a freaking unicorn. This fantasy makes every new opportunity seem like it might be the 2:34:39 one. And then finally is the Dunning Krueger effect. What we talked about before, which is when we know nothing about a business model, it looks simple. 2:34:46 The less you know about something, the easier it appears. This makes new unfamiliar opportunities seem more attractive than the ones that you're 2:34:52 currently struggling with. And this this is what it looks like over time. And you just go down and down and down and down 2:34:58 instead of actually sticking with something and then finally going up the mountain. So the antidote is this 2:35:04 strategic commitment. So next is to set a non-negotiable timeline. Commit to 2:35:10 specific business model for at least 12 months regardless of the new opportunities that appear. This is this 2:35:16 is a minimum 12 months. And this isn't forever, but a defined period to give your venture a fair chance. Cuz let's be 2:35:22 honest, maybe you start something and it's actually not for you. It's actually not the best thing to do. It's not actually not your thing. A lot of people 2:35:28 don't stick with what they start with. I I didn't stick with editing Call of Duty videos or being a graphic designer or being a producer or affiliate marketing, 2:35:35 but I came across copyrightiting. I committed to it. 9 months later, 10K per month. Now, at month five, 6 and 7, it 2:35:41 was tough. It was rough. I was barely making much. I was making like a deal here and there. And then I made a whole bunch of progress in one and two months. 2:35:48 That's how it usually goes. If you watch any of the interviews on my channel with the people that I helped make it 10K per month, which is like damn near a dozen 2:35:54 people now, all of them say the same thing. It was tough. It was rough. I tried for a long time. was not a linear fashion. They literally lost for a long 2:36:01 time, were making basically no money, and then all of a sudden everything happened at once. So, you don't want to be that guy who works hard as hell, and 2:36:07 then quits right before they're about to win. And I was literally about to quit right before I was about to win, too. That's hilarious. The next is implement 2:36:14 the one course rule. So, allow yourself one learning resource at a time. Complete it fully implemented what 2:36:20 you've done and learned before purchasing or watching anything else. and you are on a $1,000 course at least 2:36:26 right now, more likely a multi,000 course right now where we've already talked about it. You have $50,000 worth 2:36:33 of information in here. So, all that being said, stick to it, implement it before you move on to like binge 2:36:39 watching other courses, too. Next is to institute a cooling off period. When tempted by a new opportunity, force 2:36:45 yourself to wait 30 days before taking any action or even entertaining it. Many shiny objects lose their shine when 2:36:52 given enough time. Fundamental number three is that cash flow precedes empire 2:36:57 building. And this is one of the biggest biggest biggest ones right here. There's a dangerous fantasy floating around in 2:37:03 entrepreneurship. And people think that you should start by building your dream business right out of the gate. The revolutionary brand or industry 2:37:10 disrupting app. But this approach gets things backwards. The hard truth most people and entrepreneurs is eventually 2:37:16 they learn is that cash flow must come first and empires come second. I've met 2:37:23 so many beginners who genuinely ask things like, "But how am I going to buy a Bugatti one day with this business 2:37:28 model?" They they learn a business model like a service-based business model. And most service based or freelancer based 2:37:33 business models, you can only really make 10 to 15k per month without hiring other people. And then people look at 2:37:38 that, they're making like $1,500 per month. And they're like, "Well, this won't get me a Bugatti." It's like, "Bro, it will get you out of the matrix. 2:37:45 It will get you a bunch of skills. It will get you cash flow that you can invest. And then with all of those other things, then you can take all of those 2:37:51 amazing resources you already have, all those unfair advantages, and then you put them into something that will build 2:37:57 your empire." And I'm going to show you how to go from scratch to having all those resources, having all that unfair 2:38:03 advantage, then putting all of those things into another business model or venture or endeavor to help you multiply 2:38:10 your wealth over time. That is the game. Not just starting something and then having it make a million dollars. Think 2:38:15 of cash flow like oxygen. And your business dreams like climbing Mount Everest. No matter how passionate you 2:38:21 are about reaching the summit, oxygen comes first because without it, nothing else matters. So, what should you do 2:38:28 instead? Well, smart entrepreneurs saw this by starting with models that generate cash quickly, even if those 2:38:35 aren't their ultimate vision. They use this cash to fund their living expenses. So, when things slow down or get really 2:38:42 hard, they're not forced to quit or try something else or resort to desperate tactics. They invest in a bigger vision. 2:38:48 So, cash buys creative freedom and ability to build strategically an empire 2:38:53 step by step. They learn crucial skills that transfer to larger ventures. Service skills, offers, client 2:38:58 management, all stack long-term and will help with future business ideas. And 2:39:04 then finally, build industry relationships that open doors later. Even your starter clients can become 2:39:10 partners or funders later. Creating a network on wealthy contacts is 2:39:16 priceless. So again, you're going to build all of these advantages from building your first like 100K per year 2:39:22 business so that you can eventually get to that $1 million business. So for this, you need to understand the cash 2:39:27 flow first ladder. Think of the first business model you start as the first rung on the ladder. It's not about being 2:39:34 flashy. It's not about Lambos in Dubai. It's not about Miami balcony boys. That won't help you in the long term. The 2:39:40 goal is to find something real, repeatable, and bankable. Each step earns you proof that you can deliver 2:39:46 value. Income that buys time and freedom, market tested skills, confidence and clarity, and a bigger 2:39:52 runway for your vision business. The only wrong move is trying to leap to the top without climbing. Yo, what is up 2:39:59 everybody? It's your boy Tyson 4D and today I'm going to be standing because as usual, we are standing on 2:40:05 business. Is it at the beach? And if it wasn't clocking to you, now it is my friend. So without any further 2:40:10 ado, let's get back into these slides. We were talking about the cash flow first ladder. And now I need to take you 2:40:16 guys through another fundamental which is fundamental number four understanding profit and loss. And a lot of people 2:40:24 especially beginners don't understand this principle and they get fooed. They get confused and they stay broke. So 2:40:31 here's how we're going to fix that. First thing to know, one of the most dangerous misconceptions for new entrepreneurs is confusing revenue with 2:40:36 profit. When you see someone, I made $50,000 this month with my online 2:40:43 business, your brain naturally pictures $50,000 sitting in their bank account just there completely untouched. But the 2:40:49 reality is usually very different from what they're saying. Understand that this difference is crucial to your 2:40:55 business survival. And the reason why, let me just break down revenue versus profit and how how it actually works. So 2:41:01 revenue is the total amount of money coming into the business before any expenses. So what's actually left after 2:41:08 all the costs are paid is called profit, which is the money you can actually spend. You can actually use the money 2:41:14 that's actually yours. So when someone says, "I made 10K," they're almost always talking about revenue and not 2:41:20 profit. Here's the real math behind what it looks like. So let's say you spent $3,000 on ads, $2,500 on product cost. 2:41:27 So you're selling a physical product that you had to buy and now you're selling it for a markup. The software and tools cost 500 bucks. The 2:41:33 contractors who helped you cost 1,500 bucks. The transaction fees on something like Stripe, which takes fees from 2:41:38 everything or anything that you process payments with, is going to take some sort of fee. And then finally, you have 2:41:45 taxes. And then the actual profit after everything is said and done is $1,400. 2:41:50 Dudes will really be out here talking about how they're making six figures. They're literally in poverty. They're literally only making $1,400 a month. 2:41:58 Suddenly that 10k a month means they actually put $1,400 in their pocket which is a very very different picture. 2:42:05 You're not even surviving at that point. You're just like literally trying to make it through. Now I'm going to show 2:42:10 you some business models of course in this section and going on where you actually can keep 100% or at least 90 to 2:42:17 100% of the money that you do bring in. you can still make over 10K per month and actually make it in profit, like 2:42:23 pocketable profit and not like all these, you know, different business models where it looks like people are making a lot of money, but they're not 2:42:30 actually even on the back end. Many businesses, especially new ones, run even thinner margins than this example. 2:42:35 So for example, some of the biggest companies in the world that you know like McDonald's, Starbucks, Walmart, 2:42:41 these guys have one singledigit profit margins, meaning like 1% 3%, meaning 2:42:46 their company brings in a billion dollars, but they only get to keep 1% of that. Now 1% of a billion dollars is a 2:42:52 lot, but a lot of the people that you see online are either making very, very low profits and they don't mention it, 2:42:57 or they're making little to no profits or actually going in the red. There are people who will go out there who will 2:43:03 spend, like I said, $15,000 to make $10,000. They're losing $5 grand 2:43:08 a month, but they're selling programs on how you can uh get rich with whatever. It's it's insane. It's insanity. And a 2:43:15 lot of people get famoose and don't really even understand because they literally don't understand the basic business economics of revenue versus 2:43:21 profit. It's a shame, really. So, here's how to assess business models realistically. Always ask about profit 2:43:27 margins first thing, all the time, every time. When someone claims impressive revenue, consider what percentage 2:43:33 typically remains as profit. You guys will hear me say this. I make over 100k per month in profit. Which means our 2:43:39 revenue was higher. It was like around 140k in a month. And those are really, really high profit margins. 140k per 2:43:46 month. Somewhere around 30 to 40k it took to run the business itself, contractors, softwares, etc., etc., and 2:43:52 then 100k left for profit in the pocket profit. So, you'll hear me delineate that because I actually have really high 2:43:58 profit margins in a lot of my businesses. But you know other people not so much. So that's why you have to actually inquire about it. Now when 2:44:05 someone claims impressive revenue, consider what percentage typically remains as profit. In some business models like drop shipping or paid 2:44:11 advertising, 10 to 20% profit margins are common. If anything, they're good. In other business models like digital 2:44:17 products or services, they might be 70 to 80% profit margins. So consider the full cost structure. Different business 2:44:24 models have radically different expense profiles. Physical products have costs 2:44:30 that digital ones don't. Agency models have staffing costs that solo services usually tend to avoid. So there's a give 2:44:37 and take with each. So for example, you might read this and think, oh well, selling information is the best way or 2:44:42 selling services is the best way. And even if that is true, it's not for why you think it is. So for example, if 2:44:48 you're trying to sell something like an information product or service, it's extremely difficult to sell because the 2:44:53 trust in the market is as low as possible. Nobody trusts anybody. Everybody's like, "Yeah, bro. Nice try, 2:44:59 Diddy." under everybody's ads. Or, "Put the fries in the bag." Or just saying, "Yeah, ain't nobody going to buy your course, little bro." Like all of these 2:45:06 comments. Nobody wants to buy any information online in 2025. So, if you're able to be successful in the age 2:45:12 of information selling info, then honestly, that says a lot about your marketing and sales skills and probably 2:45:18 about your product development skills as well because the people on the inside of your product have to feel like they actually got their money's worth and had 2:45:23 to actually get results so that you can show that in your marketing, too. So, the main takeaway that I want you to 2:45:28 have here is that a lot of business models are more than meets the eye. people will come on a 60-second Tik Tok 2:45:34 or real and tell you all the good things about it, but will hide a lot of the more difficult parts about it. Now, the 2:45:40 main theme of the whole video here, the whole 16-hour course is yes, it's going to be difficult. There are going to be 2:45:46 things that you don't expect, but it's worth it, man. It's the game. Real things happen and your life changes when 2:45:51 you stop looking for the shortcut and you start just building something. Fundamental number five, clarity beats 2:45:57 creativity for beginners. simple, proven business models are the way. So, there's 2:46:03 these trendy business models that you're going to see all of the time. And you know, I don't even call them business 2:46:09 models. I usually just refer to them as methods. So, there's a difference between business methods and business 2:46:15 models. Business methods are like, oh yeah, I'm going to make money clicking these buttons using Instagram reels to 2:46:22 sell this affiliate product or something. But the business model is there's only a few. You have 2:46:27 servicebased business. You have e-commercebased business. You can sell your own product or you can sell other 2:46:33 people's product which is basically affiliate. And then there's different ways you can do that. You can do that through organic content. You can do that 2:46:38 through paid advertising. Extremely extremely extremely simple. But then where people go wrong is they see this big trend like oh everybody's using this 2:46:44 to make money. Everybody's using that to make money. And they ignore the model itself. So you want to stick to proven 2:46:50 processes that have been done time and time and time and time and time again to actually go ahead and make money. So, 2:46:56 for example, when you're new to business, there is a powerful temptation for you to try to reinvent the wheel. 2:47:01 Now, that's not even describing the problem of people who say, "Well, I'm just going to get rich and I'm just going to like make something up. I'm 2:47:08 just going to make something up. Tell me a business to start." I've heard this once before. So, going through my whole 2:47:13 entire life, there's going to be tons of people who come up to you and are like, "Hey, man, give me a business idea. How do I start a business?" and they expect 2:47:19 you to be like, they just watch too much like Dragon's Den and Shark Tank and think that's what business is, but 2:47:25 that's not even really the truth. Most of the time, you don't just come up with an idea and do something completely 2:47:30 unproven. You just do something that a lot of people are already doing and has been proven for a long period of time. 2:47:35 You want to create something unique, revolutionary, and distinctly you. While this creative impulse comes from a good 2:47:41 place, is often the exact instinct that exact instinct that prevents beginners from achieving their first success. So, 2:47:47 here's the counterintuitive truth. The more you innovate in your business model, the less likely you are to succeed as a beginner. And that's just 2:47:54 the truth. That's why you see people on Shark Tank who are like, "Yeah, I'm 7 years into my business. We've never made 2:47:59 a profit and uh we're still working on development." It's like, "Brother, that's not that's not where you want to 2:48:04 be." So, here's the beauty of boring business models that are unsexy. Boring business models might not win innovation 2:48:11 awards or make for exciting dinner conversation, but they are crucial advantages for beginners. So, number 2:48:18 one, that they're clear, proven paths to revenue and profit. Like we mentioned, the road map already exists. You don't 2:48:24 have to figure out if people will pay for your offering because thousands already do and already have. Next is 2:48:31 abundant learning resources. So countless people have documented exactly how these models work, what pitfalls to 2:48:37 avoid, and how to actually scale them. And then next is predictable challenges. 2:48:42 The problems you'll face have been solved before. You're not navigating completely unknown territory. So 2:48:49 remember this, your first business is likely not your forever business. Its primary purpose is to generate revenue 2:48:56 while you learn. Build your entrepreneurial skills, create resources for future ventures, and also prove to 2:49:02 yourself that you can succeed. I've shown you the examples before, but people usually start with something 2:49:08 completely different than what they end with. So, a simple proven model accomplishes these goals far more 2:49:14 reliably than a highly creative untested one. Many of today's most innovative 2:49:19 companies were actually founded by entrepreneurs who cut their teeth on simpler or conventional business models 2:49:25 first. They built their creative empires after keyword after mastering the 2:49:30 fundamentals through more straightforward ventures. So we need to come up with a way that we can actually 2:49:36 compare these business models. So you know again there's not one best for everybody but you can know which ones are best for you and your particular 2:49:43 position with what resources you currently have. And that is the facts rating system for business models. And 2:49:50 we're going to go through exactly what that means and how to actually use it. So the first one is funding required. 2:49:56 How much capital is needed to get started? If you haven't picked it up yet, this is an acronym. Next is 2:50:01 accessibility for beginners. Is there a low barrier to entry? Now low barrier to entry is good, don't get me wrong, but 2:50:08 there is a possibility of the barrier to entry being too low and then you just being seen as expendable. For example, 2:50:14 the barrier to entry to being a McDonald's employee is very, very, very low. As long as you don't have a criminal record that's too bad, they 2:50:22 will hire you. And that's basically it. Any able-bodied human being, you can get hired. And that's why the pay is so low. 2:50:27 But for example, the president of the United States, maybe that's not the best example, but people want to see that he is qualified for many, many, many 2:50:34 different decades, and he's been doing this for a long time, and he knows what he's talking about. God, I really don't 2:50:40 want to get into politics, but we'll we'll carry on. Next is the cash timeline. So, can profit be made quickly 2:50:46 or is it a slow burner? Now, obviously, man, the faster the better. Everybody want to make money tomorrow, this this 2:50:52 week. But, right, if you're someone who's like, I can wait a few months to a year to a couple years to start making 2:50:59 real profit, then it's something to consider. Next is the top earning potential. So, are there any income 2:51:06 caps? Now, like I said, these business models are their main agency is to get you off the ground. And then you're 2:51:12 probably going to be switching business models somewhere else along the way. You have a starter business and then you 2:51:18 have a business to where now you have the skills, now you have the capital, now you have the revenue, now you have the funds, now you have the relationship 2:51:24 and the network with people that you can build something really big and really amazing. Next is schedule freedom. So, 2:51:29 do you choose how to spend your time? And is that something that's highly important to you? Some people are like, "Well, I don't care. I'll sit here and 2:51:36 work all day every day. And that's really good, especially when you're just starting out. Eventually, you're not going to really want that. So, we'll 2:51:42 talk about it as we go on. So, without knowing what you're looking for when it comes to these five sections, you'll struggle to find the ideal model for 2:51:49 you. So, let's go through number one, which is funding required. So, this measures how much capital you need to 2:51:54 get started. Low funding businesses can be launched with minimal investment, while high funding business models 2:52:00 require significant upfront capital. And look, nobody's clicked on this video because they're already Mr. Moneybags. 2:52:06 If you were, then I'm not really sure what you're doing here. Maybe you're trust fund baby. I don't not really sure. But either way, you want something 2:52:13 ideally that doesn't cost that much, if anything, to even start. There are lots of business models that cost nothing. 2:52:18 And if you're sitting on a pile of cash, then we're going to talk about what you can do with that as well. Now, as a beginner, starting small is the smartest 2:52:25 move. So, for example, let's say you want to start playing guitar. Are you going to go out and buy the baddest, 2:52:31 craziest $5,000 guitar and that's like your whole life savings when you don't even really know if you like it that 2:52:38 much? I would advise against it. Look, every new entrepreneur pays a learning tax. These are mistakes that cost time 2:52:43 and money as you figure out how business actually works. This tax is unavoidable. It costs to be the boss. Let's just be 2:52:50 honest. The only question is how much you'll pay because the truth is you'll either pay with time or money. Don't 2:52:56 forget that time is money. Now, next is to understand how to reduce your learning tax. So, when you start with 2:53:02 minimal investment, your learning tax is small. A $200 mistake is a in a lowcost 2:53:08 business model might sting, but it won't destroy you. But the same mistake amplified to $50,000 investment could be 2:53:15 catastrophic. Think of it like learning to drive. Would you rather practice in an old used car in an empty parking lot 2:53:21 or in a brand new Ferrari on a crowded highway? Both will teach you to drive, but one environment forgives mistakes 2:53:28 while the other punishes them severely. Next is accessibility for beginners. So 2:53:34 success in business compounds. Each small win builds confidence that fuels bigger action. When you choose a highly 2:53:40 accessible business model, you create the confidence ladder with manageable steps rather than intimidating leaps. 2:53:47 Imagine two different paths to learning swimming. One, the first approach you're thrown into the deep end immediately. 2:53:53 And two, in the second approach, you start in the shallow water, mastering one skill before progressing. Maybe you 2:53:58 learn how to tread, then you learn how to swim, then maybe you learn some backstroke, etc., etc. The deep end 2:54:04 approach might work for a few exceptional people, but most will panic, develop fear associations, and 2:54:09 potentially give up entirely. The progressive approach builds confidence through incremental mastery, creating 2:54:16 momentum that carries forward. Business works in the same way. So when your first business model allows you to 2:54:22 experience small frequent wins, you develop confidence needed to tackle much bigger changes later. Each success 2:54:28 creates psychological evidence that you're capable of the next step. And that's where confidence even comes from. Confidence isn't about shouting 2:54:34 affirmations in the mirror or, you know, writing down things multiple times. I am a winner. I am a winner. It's just from 2:54:40 making the small wins. Actually getting up and doing what you said you're going to do and providing results for yourself 2:54:45 and for other people. Every business has hidden complexities as we've discussed that only become visible once you are 2:54:51 operating. The more accessible a business model, the fewer surprises you'll encounter. I call this the 2:54:56 iceberg effect. What's visible above the water is just a piece of what exists below the surface. Accessible business 2:55:02 models have smaller icebergs with fewer hidden challenges. Next is the cash timeline. So choosing a business model 2:55:09 with a fast time to revenue isn't impatience, but rather creating the best odds of success. Prioritizing a fast 2:55:16 cash timeline dramatically increases your odds of building something sustainable. The ultimate validation of 2:55:23 any business concept isn't praise, social media followers, or even investor funding. It's actually someone willing 2:55:29 to pay you money. A fast cash timeline accelerates this crucial validation. 2:55:34 Even if it's a small amount upfront, making that small amount in the first 3 months versus 9 months out is going to 2:55:41 be gigantic. is going to be huge because on month 6, 7, and 8, when you're sitting there with zero cash to your 2:55:46 name, a whole bunch of sunk cost, you're going to start questioning yourself. So, I want you to imagine two entrepreneurs 2:55:51 with similar business concepts. Entrepreneur A chooses a model requiring 9 months of development before the first 2:55:57 sale even is possible to occur and then entrepreneur B adapts their approach to generate their first revenue within 30 2:56:02 days. By the time entrepreneur A learns if anyone will actually pay for the solution, entrepreneur B has already 2:56:10 confirmed real market demand through actual sales, gathered feedback from paying customers, not just interested prospects, tested different messaging 2:56:16 offers and price points, generated data on customer acquisition costs and conversion rates, and also potentially 2:56:23 pivoted to more promising opportunities based on the market response. This creates a validation velocity gap that 2:56:29 becomes nearly impossible to close as time progresses. You're already so far 2:56:35 ahead of the other guy who took so long to even go to the market. That's part of the reason why massive messy action is 2:56:43 the best type of action to take. Take massive action early on as much as possible. Human psychology responds 2:56:50 powerfully to tangible results. The first time someone pays you, even a small amount, activates motivational 2:56:56 systems that abstract goals and distant rewards simply cannot match. And I call this the first dollar effect. This 2:57:03 initial payment creates a neurological reward pattern that fuels persistence through the inevitable challenges of 2:57:08 entrepreneurship. Man, my very first $600 paycheck. I will never ever ever forget it. And with that paycheck, I 2:57:15 immediately went out and spent it, of course, as you do. But I spent it on something that I still use to this very day. And that's the desk, the standing 2:57:21 desk that I'm on and using right now. And it's kind of like a momentum to my very first dollar. And I remember that 2:57:27 moment. Yes, I was dancing around the house. And I'm man enough to admit that I probably shed a tear or two. But I 2:57:35 genuinely cannot wait to be the person and of course just see you guys make 2:57:40 your first dollar and be the person to lead you guys to your first dollar made online because with that first dollar 2:57:46 you understand that it is real. It's actually possible. If you can make $1, you can make 10. If you can make 10, you 2:57:51 can make a you can get thousand. You can make millions which is what we're going to do. Number four is the top earning 2:57:58 potential. Now, understanding a business model's top earning potential matters, but placing too much emphasis on this 2:58:04 factor early in your entrepreneurial journey can actually undermine your success. Here's why this metric deserves 2:58:10 attention, but shouldn't drive your initial business model selection. So, consider these two scenarios. Business 2:58:15 model A has a $250,000 ceiling. You have an 80% chance of reaching 70% of its 2:58:21 potential. So, 140K is the expected outcome. Business B has a $1 million 2:58:28 ceiling. a lot higher potential, but you only have a 20% chance of reaching 40% of it its maximum potential. So, the 2:58:35 chances of you making money in it are way lower. So, your expected income is only $80,000, which is much less than 2:58:41 the other one. So, sometimes it really is more intelligent for you to just go after a business. We're sure the top 2:58:47 earning potential might not be a million dollars a year, but as long as it will, like like I said, get you off the 2:58:52 ground, get you disposable income, and help you learn entrepreneurial skills, then the choice is obvious. You can go 2:58:58 out there today and try to make the next Amazon or the next Uber. You can, you really can, but it's going to be tough 2:59:05 and you're going to be competing with some big dogs. So, what does this actually mean? Well, starting a business with a total earning potential of $500 2:59:12 per month probably isn't worth it, right? You don't want to try to be a data entry specialist or something or 2:59:18 just like a virtual assistant for $500 a month if you're just not making that much money. So starting a business with 2:59:24 a $5 million per month total earning potential doesn't mean that it's the best thing to start as a beginner. So 2:59:31 the smartest path something that can get you to 5k to 20k per month reliably. Now 2:59:36 depending on where you live that's either a decent amount of money or a lot of money. I mean, 20K per month doesn't 2:59:42 really matter where you are, unless you're in like freaking LA or Miami. That's still quite a lot of money. And 2:59:47 at 20K per month, you also have so many more opportunities to make way more money as well. If you can make 20K per 2:59:53 month, I I can speak from experience. There's not really that many changes that you have to make to your life and to yourself to make 50K, 100K per month 3:00:01 plus. Now, at this sweet spot, you have enough total earning potential and capital to choose your next business 3:00:07 model. And on top of that, the total earning potential isn't so high that the business model is no longer even 3:00:13 beginner friendly. Then last but not least is number five, which is schedule freedom. This is an entrepreneur's true 3:00:19 measure of wealth. As you progress in your entrepreneurial journey, a shift occurs in how you value time versus 3:00:24 money. This creates what I call the freedom appreciation curve. New entrepreneurs typically focus almost 3:00:30 exclusively on income. But seasoned entrepreneurs often make decisions that prioritize time flexibility over maximum 3:00:37 profit. This isn't because they've become less ambitious. It's because they recognize that control over their time 3:00:43 is the ultimate form of wealth. So consider the difference between making 300K but working 70our weeks with 3:00:50 constant client emergencies. So that's 10 hours a day. You're having constant client emergencies. So even when you're 3:00:55 off, you're not even really off. You can be out, right? Maybe maybe on a date or just out with your family. You get a 3:01:01 call and now you're like, "Oh crap, I got to go home right now." Versus making 200K, working 25 hours a week, that's 3:01:07 five days a week for five hours a day with complete schedule control. You work if you want to. On paper, the first 3:01:12 option appears more successful. But entrepreneurs who have experienced both scenarios almost universally prefer the 3:01:19 second. The ability to attend your child's events, care for your health, pursue side interest, or travel 3:01:25 spontaneously represents a form of wealth that raw income figures cannot 3:01:30 capture. Now, we must discuss profit over passion so that you can one day put passion over profit. So, I'll give you 3:01:37 an example, right? And I I mentioned this example a little bit earlier on in the course, but the average return of the S&P 500 is about 10% annually. So, 3:01:44 for example, if a million dollar invested, you would earn on average 120k per year. Now, that's not like every 3:01:50 single year reliably. It's not smart to take income out of the market like that. We're going to talk about more of that 3:01:56 stuff when it comes to investing. $2 million invested will of course double your income. Meaning that after this amount of liquid capital is generated, 3:02:02 there's not much to need to work. After you already have a million dollar in the bank, you could make certain investments 3:02:07 in things like real estate, stocks, etc., and then live off that for essentially the rest of your life. 3:02:13 There's no reason as to why you couldn't. You can be in the top 10% of income without even lifting a finger. 3:02:19 The point I'm making is the entrepreneurial world loves to repeat the thought of follow your passion and the money will follow. This advice is 3:02:26 misleading and backwards. The smarter approach is pursuing profit so that you can eventually fund your passions 3:02:31 without financial constraints. The reason why I say that is this. A lot of the richest people in the world are 3:02:36 still going and working hard as hell as if they don't have any money truly just because they just love what they're 3:02:42 doing. There's a reason why I'm losing sleep bringing this 16-hour course to the to to just online and to YouTube, 3:02:48 right? It's because it's something that's important to me. I read the comments and they're touching. So, doing 3:02:53 this is the use of time that is best for me that I I genuinely want to do. There's no reason other than that to do 3:03:00 it because at a certain point, especially after a million, money in your bank account is just money. It's just an extra zero. It doesn't actually 3:03:06 affect anything. So, what that means for you guys is this. You might really like carpentry. And this is actually a story 3:03:12 from my own past. I really liked carpentry. I really like building things. I really really liked work woodworking. And I was thinking, well, 3:03:18 maybe I'll start my own construction business. That would be a terrible idea. Some people can make it work. I do not 3:03:25 want to do that. Some people start an Etsy store and like sell their stuff online or just sell their stuff around. 3:03:32 Maybe these things are conceivable ways to work, but at the end of the day, I was not passionate about copywriting or 3:03:37 online business or marketing or sales at all. But I made the profit and now I'm 3:03:43 doing what I do love, which is making the videos, training people, teaching people, and still doing marketing as 3:03:49 well on the side. So the bottom line is this. Forget your passion for now. It's really not that important to actually 3:03:54 making money. And a lot of people saying, "Well, I have to follow my passion to make profit." It's like saying, "Well, I really want to be tall, 3:04:01 so I'm going to start playing basketball." It's like, that's just not how it works. That is a misplaced modifier. you will do what you're 3:04:07 passionate about later on in your journey. But for right now, you need to focus on what is going to make you profit so that you can have the means, 3:04:14 have the time, have the funds to go ahead and pursue your passions. I pursue my passions all the time. I love playing 3:04:20 guitar. My guitar is just right back there. And I I love going to the gym. I love working out. And I have lots of hobbies outside of business as well. And 3:04:26 I consider business to be my favorite hobby. The power of proven business models, why innovation is overrated for beginners. So the entrepreneurial world 3:04:33 glorifies innovation and disruption. like we like we chatted about, but this goes a little bit deeper. But for most 3:04:38 beginners, choosing a proven business model that's working right now dramatically gives you better odds. In 3:04:43 other words, life ain't like Shark Tank, right? I I can't explain that enough. And that's what most people's paradigm 3:04:50 is, that they have to create some, you know, new product or new service to the market. But really, it's not like that. 3:04:56 Here's why. When you choose an established business model, you're getting a form of validation that can't be replicated through theory or 3:05:01 planning. you get real customers, a functional delivery system that already exists, and the unit economics can work. 3:05:06 You already know. So, I can't stress this enough. You need to pick something that's already out there. Now, look, you can divide most business models into two 3:05:14 separate categories, e-commerce versus service. We're going to cover how they both work and which one is going to be 3:05:20 right for you. So, both of them have their own pros and cons. We're going to take a look at both models and see which 3:05:25 could work better for beginners and for you personally. So, the first one is e-commerce, which is selling stuff. 3:05:30 E-commerce is all about moving products from point A to point B while taking a cut in the middle. This means things 3:05:36 like drop shipping, creating your own products, or flipping items on Amazon, Amazon FBA, all those things can be put 3:05:42 under e-commerce. Core model is always going to be the same. Buy things for cheap. Sell them for higher than you 3:05:48 bought them and try not to pull your hair out. Managing the inventory and shipping, the appeal is pretty obvious. 3:05:54 Products can be sold while you sleep. systems can be built to handle most of the work and the income isn't directly 3:05:59 tied to your time. You can potentially scale to big numbers without proportionally scaling your effort. But 3:06:06 again, here's the iceberg. Here's the reality. E-commerce is far from passive income dream that is often painted as 3:06:12 the upfront costs can be huge, gigantic inventory, advertising, website development, and the inevitable product 3:06:19 duds that won't even sell. Competition is fierce with margins getting squeezed from every direction. Drop shipping is 3:06:25 like the number one most popular business model ever. You have so many people selling things online now. And 3:06:31 look, I already talked about, you know, the saturation effect and the the size of the pie fallacy. But to a certain 3:06:37 point, it's got to be at least a factor that everybody and their mother has started some sort of drop shipping store 3:06:44 in the past. When people see my lifestyle and the cash that I got, the very first thing they think is, "Bro, 3:06:49 you do drop shipping." That's how popular the business model is. And customer service issues can quickly turn 3:06:55 your passive business into a very active headache. The e-commerce winners today aren't selling random products. They're 3:07:02 doing something deeper. They're building brands people connect with or solving specific problems better than anyone 3:07:08 else. It's become less about the transaction and more about the relationship with customers. Next, you 3:07:13 have service- based business models, which is essentially you selling skills and your service. So service businesses 3:07:19 revolve around trading expertise, skills or time for money. This includes freelancing, consulting, coaching, 3:07:26 agency work, or any other business where you're selling what you know or what you can do rather than a physical product. 3:07:34 Now, the big advantage here is the startup speed. You can literally be in business tomorrow with nothing more than 3:07:39 a skill people will pay for and a way for them to find you. The margins are usually great since you're not dealing 3:07:45 with physical costs. Now, there's lots of different headaches here as well. You're more tied into the business, but 3:07:52 again, like I said, pros and cons to everything. So, like I'm saying, the time for money trap. Traditional 3:07:57 service-based businesses create a ceiling on how much you earn based on the hours you work and the rates you 3:08:03 command. The smartest service providers have figured out ways around these limitations. So, they package their 3:08:09 services into productized offerings with clear deliverables and prices. They build teams to multiply their impact. So 3:08:17 you start out and it's just you, but down the line you can build teams that actually do the work for you so that you 3:08:22 get the same benefits of e-commerce. But again, you don't have to deal with all of those other problems and things. And 3:08:28 of course, you can outsource your time and your effort with e-commerce as well. But again, you're going to be cutting into your already razor thin profit 3:08:35 margins. And if one month you're just not profitable, your profit margins go down by a few percent that can make you 3:08:42 at least like almost no profit or god forbid negative profit. You actually lose money. Run a huge business where 3:08:48 you're bringing in hundreds of thousands of dollars per month, but you're also spending hundreds of thousands of dollars per month as well. But with 3:08:53 service based business, they create systems that let them deliver consistent results without reinventing the wheel 3:08:58 each time. So it's efficient choosing your path. No. So which is right for you? It comes down to three main 3:09:05 factors. So one, your starting point. What skills, resources, connections do you already have? Services let you 3:09:10 leverage existing skills immediately, while e-commerce might require learning entirely new skill sets. So when it 3:09:17 comes to where you're already at with your skills, this is where I like to reiterate the fact that I had no skills 3:09:22 relevant at all. I knew how to, you know, shoot guns and clean guns and, you know, run offenses in the army. I also 3:09:29 knew how to build things like buildings in construction and then I also knew how 3:09:34 to witness crimes and write it down as a security guard. So, I didn't have any relevant skills. Now, having skills is 3:09:42 very nice to have when you're first starting out, but you don't necessarily need them because chances are you're 3:09:47 going to be learning lots of skills along the way. Next is your timeline, how quickly you need to make money. Service based businesses typically 3:09:53 generate revenue much faster. While e-commerce often requires more upfront investment without seeing any returns. 3:09:58 Not to mention, if you're starting any sort of e-commerce, you want to have at least, and I'm talking about at least at least, like this is as low as it goes, 3:10:05 at least $1,000 that you're willing to invest and lose. Cuz like we just talked 3:10:10 about, your first store or product could just be a dud. So, you could actually start it and, you know, try to get sales 3:10:17 from little to no money, but it's really, really, really difficult to even make that work. So having $1,000 at 3:10:22 least is probably what you're going to have and you're going to have to be comfortable losing it. So if that's like your life savings, again, I really don't 3:10:29 recommend it because again, you need capital that you can start with and are willing to lose even if it doesn't work. 3:10:36 And it can take even longer to make money in general. And next is your personality. So do you enjoy working 3:10:42 directly with people or do you prefer working with systems and processes? Now another disclaimer that I have to give 3:10:48 you guys here is, you know, the whole introvert thing. I hear people hide behind the word introvert a lot. And 3:10:54 believe it or not, I'm probably the biggest introvert you've ever met in your life. I I didn't want to do any 3:10:59 presentations in school to the point where I would like skip school or skip classes just so that I didn't have to do 3:11:04 them. And now obviously I have a whole personal brand which kind of goes against what I used to do. But 3:11:10 extraversion is a skill. So again, it's something that you can just learn as you go. If you're still not sure what to do, 3:11:16 think about this. Some people come alive in client interactions while others dread the thought of another Zoom call. 3:11:21 The most important thing is starting with a model that matches your current situation, skills, and resources, not 3:11:26 the one that sounds the most appealing in theory. The right business model isn't the one with the highest 3:11:32 theoretical ceiling. It's the one you'll actually stick with long-term and long enough to make it work. So, here's why 3:11:37 we're going to be focusing on service-based business models in this course. So, even if you do decide you 3:11:43 want to go into something e-commerce, drop shipping, Amazon FBA, that's fair game. And the things that you're 3:11:48 actually going to learn here are still going to help you. And the reason why is because I'm teaching you overall marketing and overall sales, which it 3:11:55 doesn't matter what you are doing, what you're in, what business model, you're going to be able to use these skills 3:12:00 because they're the most transferable skills in all of business. Like I actually put right here, I've decided to 3:12:06 go deep on service-based business models in this course, and there's a good reason for that. So, e-commerce is 3:12:11 something that's beyond the scope of this very video. Service based businesses give you the fastest path to 3:12:16 real revenue with the lowest upfront investment. If I'm the one here teaching you how to, you know, become a 3:12:21 millionaire in the future, then obviously that's a broad spectrum of people. So, I'm going to cover everything that has to do with marketing 3:12:29 and everything that has to do with service based because I'm also an expert in that. That is all that I've done to 3:12:34 make money. And I've never actually made money personally with anything e-commerce, but I know that it's not 3:12:39 usually the most beginner friendly, even though it's perceived that way online. So, like I said, service-based 3:12:45 businesses give you the fastest path and they also let you start making money based on your skills you already have while teaching you the core business 3:12:51 fundamentals that work anywhere. So, essentially, you can get paid while you are learning the skills. You can learn 3:12:56 while you earn. You don't have to be like have a freaking marketing degree or anything. You literally just like first 3:13:01 couple weeks learn copywriting, learn marketing, learn sales. Then you can have a client that's paying you a few 3:13:07 hundred to a few thousand dollar per month and you can learn more as you actually work with that client. And that's the best way to learn is just by 3:13:13 doing. So let's get something straight. It's about why service businesses make the most sense as your starting point. 3:13:20 First, the math works immediately. You can literally get paid this week if you have skill that someone needs. There's 3:13:25 no inventory, no product development cycles, no waiting months to see if your idea has legs. You offer something, 3:13:31 someone pays you, and you're in business. There's also no actual risk. So, you're not spending any money to start. You can actually start with 0 3:13:38 today. Second is that the feedback loop is lightning fast. When you work directly with clients, you learn exactly 3:13:45 what they want, what they'll pay for, and how to communicate value in ways that open wallets. This realworld market 3:13:51 education is priceless. Third is that the startup costs are minimal. You don't need fancy technology, inventory, or 3:13:58 complex systems to begin. Your brain, a laptop, and an internet connection can be enough to start generating income 3:14:04 today. But here's what people miss. Starting with a service business doesn't lock you into that service business 3:14:09 forever. It's just the smartest entry point to the business world. You're going to learn how to master some 3:14:15 essential transferable skills. the ones needed to build a successful service-based business model are the exact same foundational skills needed in 3:14:22 any business model. So, let's say you start your service-based business model. You're making a few thousand per month 3:14:27 in a couple months from now and you want to start e-commerce. You can actually do that as well. And now you have way 3:14:33 better skills to do that. I've actually had students do that before in the past where they started with copywriting, 3:14:38 they made their first thousands of dollars and then they transitioned over to e-commerce and started making tens of thousands of dollars per month over 3:14:44 there as well. The truth about copyrighting is this. Once you're competent, which happens faster than most realize, clients can't tell the 3:14:50 difference between good and great. Get decent, then you learn more skills quickly. All you have to do is show 3:14:56 people that you are competent and they will hire you. Especially if your low price reflects that or you're able to 3:15:02 give them a risk reversal, which we'll talk about more as we go on. Now, right here, I'm talking about copyrightiting, but it's essentially all types of 3:15:08 marketing. We're going to get into different types of marketing and how to actually start here as we go on. So skill number one that we're going to be 3:15:14 learning is understanding what the market actually needs in the first place. Most people build offers based on what they hope that people want. But the 3:15:21 thing is service work forces you to know what people want. When you go face to face with real buyers, vague ideas die 3:15:27 fast. You stop guessing because you have to. You start noticing patterns, buying signals, hidden pains, and silent 3:15:34 demand. This skill alone is what separates the rich marketers from the broke ones. Number two is effective 3:15:40 marketing. So selling services means you got to get sharp fast. You're not hiding behind a funnel or throwing up some 3:15:47 template ad. You're talking to real humans onetoone. If your pitch is weak, they will ghost you. If your angle's 3:15:54 off, they'll scroll past. But when you nail it, they lean in. They crave the link. They pay with no questions asked. 3:16:00 This is where persuasion stops being a concept and starts becoming survival. Next is sales psychology. Most people 3:16:06 suck at sales because they never had to sell onetoone. Have a service-based business. will actually fix that fast. 3:16:12 You're not dropping a checkout link and hoping for the best. Why? Because that doesn't predict results. You're on the 3:16:18 phone, in the DMs, closing deals one-on-one. You learn what makes someone say, "I'm in." What makes them run away 3:16:24 once you sold with nothing but words, you'll never be scared to sell anything again. This is why so many people who 3:16:30 make a ton of money and start their businesses actually start on things like cold calling and door-to-door sales is 3:16:35 because it literally molds you into a killer. Skill number four that you're going to be able to pick up is client 3:16:41 psychology. So getting paid once is easy. Getting them to pay you again over and over and over. That's the real game. 3:16:47 Services teach you how people actually judge what they buy. What makes them 3:16:52 happy, what makes them feel like they've gotten the lucky side and actually won the jackpot. You'll start hearing things 3:16:58 that no dashboard could ever tell you. Real feedback straight from the source. That intel is how you build offers that 3:17:05 people stick with and brag about and give you referrals for. Skill five is pricing strategy. So, you could charge 3:17:11 $50 an hour or $5,000 for a result. Same work, different positioning. Entirely 3:17:17 different outcome. Service forces you to stop thinking like a worker and start thinking like a strategist. You learn to 3:17:23 anchor value, frame ROI, and make your price feel cheap. And when you figure that out, you'll laugh at how people 3:17:30 price their products. Number six, finally, is systems building. At first, it's messy. Too many clients, too many 3:17:36 steps, too much in your head. All right, it's not it's not super easy, but then you build systems. Your delivery gets 3:17:42 faster, your clients stay happier, and you get your time back. You have to smooth out the entire process from 3:17:47 scratch, and you start seeing the real world in SOPs, workflows, and automations. These are just the same 3:17:54 skills that scale any business. You don't just build a better service, you build a machine. Now, it's time for us 3:18:00 to get into the types of service-based businesses that you can start. Yo, what is up everybody? It's your boy Tit 4D, 3:18:06 and I'm joined by the one and only beautiful 4D kitty right here. There's 3:18:11 actually two 4D kitties, but today we just got the one with us. So, let's get into today's lesson. Yeah, fellow cat 3:18:18 owners are going to know the struggle on this one. You have to keep the lint roller on standby. So, today we're going 3:18:24 to be starting by going into the types of service-based businesses. So before we had money and before we had 3:18:30 governments, we had services. It all started with services. All business all comes from services. Essentially, one 3:18:36 person had a skill, another had a need. Trade happened. Value got exchanged and that's how it all started. The 3:18:42 service-based business model is one of the oldest on Earth. No, rest assured, it's not going anywhere. Because no 3:18:48 matter how advanced tech gets, humans will always pay other humans to solve problems, save time, or do work that 3:18:54 they can't or won't do themselves. Essentially, you need to know the difference, and I'm going to get into this a little bit more in the video. As 3:19:00 I was saying, you need to understand the difference between a business model and a business method. A business method is 3:19:06 something that's essentially just fly by night. It is short-term. It is trendy. It is attractive to everybody. And 3:19:11 usually, people hop from business method to business method to business method. But instead, we want to pick a reliable 3:19:18 business model. A business method is like hypersp specific and it's something that works right now and only right now. 3:19:23 But instead, we want to make sure that we're picking something that has been just around forever. Will never die out 3:19:28 or fade in any type of way. And that is a service-based business. People paying for your time, skills, and effort 3:19:35 overall. They're paying to have their problems solved. So, there's two main ways to break it down to sell a service. 3:19:42 So, we have two main ways to make money, which is e-commerce and service. And then inside of service is also two more delineations. Freelancing versus agency 3:19:49 aka SMMA which is social media marketing agency. You might have heard of that for as well. That was popularized by Tai 3:19:55 Lopez and then Iman Gaji as well. And then now we have like AI automation agency. So people are selling AI agents 3:20:01 etc etc. I'm not going to get into the specifics of every single type of agency but in short we'll go through the the 3:20:07 difference between freelancing versus agency and which one you should actually start with. So at the start you've got 3:20:12 two lanes. You can go solo and freelance, keep it lean, fast, and personal, or you can build an agency, which is scaling with systems, people, 3:20:19 and margin. Both paths can make you rich, of course. But don't get it twisted. They're built for very 3:20:25 different kinds of players. Freelancing is you versus the world, direct contact, full control, and pure craft. Agency is 3:20:32 a team sport. Delegation, infrastructure, and you build the machine. One isn't better, just different games, different rules, and 3:20:38 different stakes. Pick the one that fits how you are wired. Now, if you're just a 3:20:43 beginner, well, there's there's a couple notions around agencies. One of the first ones is that you can hire people who are really good at a skill and then 3:20:50 you can get clients and then outsource the work to that person. I've never ever ever seen that work because why wouldn't 3:20:56 the person with the skill just go and get the client in the first place? Like if you don't have any skills, opening up 3:21:01 an agency isn't really going to be your best bet because you are trying to team up with people and become a company 3:21:07 owner and and own a whole group of people before you even know the skills itself. Again, I really do recommend 3:21:13 starting as lean and as small as possible. That is the freelancing route. Now, if you have already been doing 3:21:18 freelancing or you already have some sort of skill that you know you can sell and you know you can scale it big and the offer is already there, the demand 3:21:24 is already there, then maybe an agency is something that you can look into. But what I see as far more of a gradual 3:21:32 process that makes a lot more sense is just starting with freelancing and then not even just transitioning to an agency 3:21:37 but just outsourcing little by little by little. Now I'm going to go over that a little bit more as we go on. And I also 3:21:43 have live recording coming up of me talking about what that process actually looks like going from, you know, 10K per 3:21:49 month freelancer to 30K per month business owner by only making a few small tweaks. And we're going to get into that as we go on. So here's the 3:21:55 freelancing advantage. Freelancing is nearly always the smarter starting point for one simple reason. You need to 3:22:01 master the craft before you could effectively manage others doing it. This creates several powerful advantages. So, 3:22:07 for example, 100% profit. I already told you, you know, the difference between profit and revenue is a lot of people flex their profit. With freelancing, you 3:22:14 keep literally everything. No staff, no payroll, no bloat. Every dollar earned is yours. Next is direct learning 3:22:22 experience. You are in the trenches. You hear objections, you close deals, tweak offers, and everything else all 3:22:27 firsthand. Next is client relationships. You're not a project manager behind the curtain. You're the face, the trust, and 3:22:33 the reason that they buy in the first place. Next is low overhead means low risk. So, no office, no team, no tools 3:22:38 you don't need, and you start lean, you stay nimble, and you scale on your own terms. I can't tell you how important 3:22:45 that is because look, I love working with other people. I have a team of over a dozen people working for me. But man, 3:22:50 sometimes the soloreneur life looks intriguing. I'll put it that way. And I 3:22:55 I do kind of miss it sometimes because it's literally just you versus you and then you have some other clients. And it's a shame when you and someone else 3:23:01 who's totally intelligent and is a good person as well don't see eye to eye on certain things. You have to, you know, negotiate on on terms and things. And 3:23:08 then also not to mention the people you are going to be work with that just aren't the best in general. And the next is simplified operations. There's no 3:23:15 bottlenecks. you move fast, fix problems, and ship results without waiting on anyone. It It is a very nice 3:23:21 place to be. But now, let's talk about building an agency like in SMMA. How it sounds glamorous, but it's usually far 3:23:28 from it. I I've I've done this as well before. I have outsourced and built a little agency as well with my 3:23:34 copywriting and marketing. And this is more or less what I learned. So, you hire experts, you connect them with 3:23:40 clients, and then you don't even have to learn the skill because it's just genius. you just get somebody else who's 3:23:46 really good at the skill. You don't have to learn anything and you just make money by being the middleman. Well, in reality, you have to deal with reduced 3:23:52 profit margins. So, you're paying a team before you pay yourself. The more you scale, the thinner that margin gets. So, 3:23:57 now you're only actually taking home 20%, 30%. Then there's timeconuming management. Every fire lands on your 3:24:04 desk. Every delay, mistake, or mis call is your problem now. So, now when you have a client and a client says something like, "Hey, this deliverable 3:24:11 is just not very good for these three reasons." And you didn't even make the deliverable. You're still on the hook for that. You're still on the hook for 3:24:16 everything. Next is cash flow complexity. So, you're juggling invoices, team payroll, and project delays. One slow payment ruins 3:24:23 everything. Man, I can't tell you how long payroll take. Payroll takes like 3 to 4 days. I have limits on all my cards 3:24:28 and all my things. Everybody wants to be paid in a different way because they're all from different countries. Everyone's remote. Some people need to be paid in 3:24:34 crypto. Some people need to pay on Wise, on Stripe, on Payaneer. It's extra complexity. I'll just put it that way. 3:24:40 So, here's the smart progression that I was I was mentioning earlier. freelancer to agency owner. The most successful 3:24:45 agency owners typically follow this progression. One, they start as a freelancer and master the craft or just 3:24:50 have some sort of skill that they know that they can sell on demand and at scale. Next is they begin creating 3:24:56 documented systems and processes. This is things like SOPs so that anyone who can come into your business and just 3:25:01 follow the instructions and just do exactly what you do. Next is to hire your first contractor for overflow work. 3:25:07 There's a different process for hiring out and hiring out the first things on your calendar and the first things that 3:25:12 you do. Again, that's going to be in the live that I'm going to put on a little bit later. But sometimes you want to 3:25:17 hire out different contractors to do the fulfillment work. But sometimes it could be as simple as just hiring very very cheap VAS. You want somebody for like $5 3:25:24 to $10 per hour that can do some very menial tasks for you like outreach for example. Then that can be done. Next is 3:25:31 to gradually transition from a doer to a manager as systems prove effective. And 3:25:36 then you want to build a team around proven processes and establish client relationships. Now, this staged approach 3:25:42 allows you to build an agency on a foundation of real expertise and validated systems rather than trying to 3:25:48 manage services you don't even fully understand yourself. Man, I'll just leave this. Don't be that guy. You think 3:25:53 you have imposter syndrome now? Wait until you're out here trying to sell people this huge result and you have 3:25:59 other people who are working for you that are just way smarter than you when it comes to delivering and you're trying to build an agency that way or even just 3:26:05 trying to build an agency from scratch with other beginners. You guys are going to be splitting trying to split profits. I mean, it's just not very good-looking. 3:26:12 There's this gentleman who has a YouTube channel and he he's in the SMMA space himself. He was talking about like uh a 3:26:19 lot of people show their Stripe screenshots, right, of how much money they made and he has many Stripe screenshots of like 600K in a month, but 3:26:25 first of all, he's splitting that with his business partner. So, they're splitting 5050 already. And then there's 3:26:31 tons more overhead after that. So, the numbers, I'll just leave that. The numbers are very, very often deceiving. 3:26:37 And I'm not going to lie, it's it's partly their fault as well because it's like if you don't educate yourself on even what revenue is and the difference 3:26:43 between what it is with profit and someone's actual numbers down to a tea, then I mean, you're kind of just playing yourself at that point. And here's the 3:26:50 hybrid approach. When you actually start your agency and when you want to go about the whole process, many successful 3:26:56 service providers eventually adopt a hybrid model that can combines the best aspects of both approaches. So, this can 3:27:01 mean something as small as hiring a $10 an hour VA to do a lot of the busy work for you once you're at 10 10 to 20k per 3:27:07 month. And this approach preserves much of the profit advantage of freelancing while incorporating elements of scale 3:27:14 from the agency model. Man, it's almost like I'm like I'm like premoving these slides right here. If you know anything about chess, it's like I know exactly 3:27:21 what I'm going to say before I say it. Maybe it's cuz I made these. I don't know. Here are some skills that you can start with. Here's the exact business 3:27:26 model breakdown. You have things like remote sales, which is learning sales. You have copywriting which is the introduction to marketing. You have 3:27:33 appointment setting or SDR which is sales development rep. In short, you are messaging and contacting leads to get 3:27:40 them booked on calendars to get them on calls. And you are also following up with old leads that didn't actually 3:27:46 close if the sales cycle has become extended. I'm going to get into all the nitty-gritty to that as we go on. Then 3:27:52 you have funnel building, which is essentially just building out the systems for businesses. So if businesses are running an ad, someone is going to 3:27:59 be behind the tech for all of that, the marketing plan for all of that, price points for all of that, etc., etc. Next 3:28:05 is brand marketing. So this is kind of things like like social media, content 3:28:10 creation. Next is content editing/clclipipping. So that's another skill that you can sell to people. Next is media buying. 3:28:16 All that means is running ads and you're the person behind the ads. So you look at things like what's the cost per 3:28:21 acquisition, what's the cost per lead, what's the average order value, etc., etc. And then you optimize based on all 3:28:27 those numbers. Next is monetizing a personal brand, which is, you know, you actually starting building a business 3:28:33 from scratch. And there's way more. There's lots lots lots lots lots lots more. We're going to touch the scratch 3:28:39 the surface on some of these and then also go deep on some other ones. So, here's the thing. When I say this isn't 3:28:44 just about making your first 1K, I actually mean it. I'm thinking about how you're going to make your first $100,000 3:28:50 and who you will become in the process. The right call gives you speed now and leverage later. It builds income and 3:28:56 identity, skill and status. And getting paid isn't the main goal here. There's a greater goal in building something that 3:29:03 actually scales with you. So, here is the real path to wealth. You want to master a skill first and then build an 3:29:09 empire. So, with a lot of these, for example, like um funnel building, brand marketing, content editing, media 3:29:15 buying, monetization of your personal brand, um and even the other route that we didn't really talk about too much, which is e-commerce. All of these you're 3:29:22 going to have to learn and know what you're going to have to learn how to sell and know how to sell and know how to sell things. And you're going to know 3:29:27 how to sell things at mass, which is essentially just marketing. So, if you're going to need to know these two skills in order to do anything, you 3:29:34 might as well learn them first, make money with them first, and then the world is your oyster. Now, you have the skills to pay the bills. Now, you have 3:29:40 the funds in the first place. Now, you have that safety net. So, once you have all of those things, that's when it's 3:29:46 time to really start taking risks and really start going hard. And it's honestly very funny how predictable 3:29:51 these conversations have become and will become for you as well. Hey Tyson, how do I get rich? I always give them the same answer. Learn a skill and go from 3:29:57 there. And without fail, they immediately try to correct me. No, that's not how it works. I need to invent a product. I need to start a 3:30:03 revolutionary business. I need to create the next big company. They're so convinced that they need to immediately 3:30:09 build some complex business empire or invent the next Facebook, but they're skipping the most crucial step in the 3:30:15 wealth building process. Here's a pattern that you cannot ignore. And I have so many examples as well here. Look 3:30:20 at nearly every self-made millionaire and you'll see the same pattern play out over and over again. For example, Alex 3:30:25 Becker. You might have seen him before on YouTube. He didn't start with a massive software company. He began with 3:30:31 affiliate marketing, a straightforward skill he could monetize immediately. This is basically a marketing. He 3:30:36 started with marketing. He started by selling other people's products. He mastered digital marketing, understood 3:30:42 what worked, what didn't. He saw gaps in the market and then he built one of the biggest ad software platforms that he 3:30:47 eventually sold for tens of millions of dollars. He sold it for tens of millions of dollars. He's made tens if not 3:30:52 hundreds of millions of dollars as well. And next we have Alexi. He didn't launch right into a complex business empire, 3:30:59 right? He he runs a business where he essentially buys other people's businesses and now he has a portfolio of companies. He started as a personal 3:31:05 fitness trainer learning how to deliver results and communicate value. From there he opened gyms. Then he created a 3:31:10 gym turnaround business where he will help other people make more money with their gyms. And now he runs multiple business ventures generating hundreds of 3:31:17 millions of dollars. He's in different softwares etc etc. Each step built on the expertise from the previous one. The 3:31:24 Tate, Mr. Bugatti. Tate has the life many people dream about and aspire to achieve. But things weren't always that 3:31:30 way. He started in sales at a company he didn't own pitching products he didn't care about. Now look, I don't care what 3:31:35 your opinion of him is. It doesn't really matter. You can look at the story and see the pattern. just to sharpen his tongue, learn skills, and actually stack 3:31:41 cash. Later growing into a business model, so kickboxing, affiliate marketing, he sold digital products, he 3:31:47 did his other business ventures that we won't mention here. He didn't wait for permission, a recession, or the perfect 3:31:52 time to start. He found cracks in the system, and he built leverage through pure aggression, clarity, and confidence, and he just started. Next, 3:31:58 we have Sam Ovens. Sam didn't immediately create school, which is his business that he has right now. It's a software company where you can go on 3:32:04 there and create your own paid community. He started as a consultant working directly with clients to solve their problems. That expertise showed 3:32:10 him what businesses actually need, which led him to digital products. He was selling his own consulting services and 3:32:16 mentorship and mastermind, which eventually evolved into his platform that he now runs. The pattern is undeniable. Skill mastery first, then 3:32:23 business expansion later. It's happened so so so so so many times. So often times people think that they need to 3:32:29 build this huge huge huge huge huge huge thing just to start. And it's just not like that. And me as well. Don't know 3:32:34 much about me. Well, I started with copywriting back in 2022. That business model took me from 0 to 11K per month in 3:32:40 9 months. And I noticed that others in the copyrightiting community were having struggles and questions in areas where I 3:32:46 had already succeeded in. So, I made a few Loom videos to give some helpful tips to some people. Next thing I know, I blew up in the community and people 3:32:52 begged me to make a YouTube channel. Like, bro, make a whole YouTube channel. You should be a YouTuber. You explain things so well, etc., etc. So, I did. 3:32:58 Fast forward a couple of years and I'm rapidly approaching 200K subscribers right here on YouTube. Subscribe if you 3:33:04 haven't already because I make videos that are awesome like this all the time. And this is just one of many free courses I'll be releasing within the 3:33:10 next few months. Since I started, I've made money with eight plus different income streams and surpassed multi-millionaire status. And again, it 3:33:17 all started with me just learning a skill and selling it to others. And 3:33:22 unlike a lot of other people as well who end up going the whole YouTube route and personal brand route, I just started 3:33:28 making videos for people because they were asking me to. They had questions. And so I'd make a video and I'd be like, "Huh, that video actually got quite a 3:33:34 few good views. It got thousands of views and hundreds of comments." And I'd do it again and I'd do it again. And then I kind of let it go while I was 3:33:39 still working with my clients. And then eventually I was like, "You know what? I think I can monetize this." And then I did. So the two core skills that power 3:33:45 everything. Now, if you strip business down to its essentials, everything revolves around marketing and sales. 3:33:50 Master either one of these and you have the foundation for virtually any business venture. Now, there are so many 3:33:56 different types of these. I'm kind of tripping out about how this AI guy kind of looks like me, but anyway. There's so 3:34:01 many different types of these that you can go down. So, for example, you can start with media buying. You can start with, oh, I'm going to run ads for 3:34:07 businesses. But at the end of the day, when you run these ads for businesses, what do you need to know? You're still 3:34:12 going to need to know the core core core skills of marketing, which is copywriting. That's like a a highinccome 3:34:18 micro skill, for example. And it's the same with sales. You want to learn the basics of sales before you get on a call 3:34:24 with somebody and try to sell them because in that moment, you're going to realize that sales actually isn't extremely easy. But I'll show you how to 3:34:31 get into those the best way possible as we go on. These services are transferable to every industry, every product, and every service. These 3:34:37 services look like copywriting, social media marketing, direct sales, and appointment setting. These are all variations of the core skills and all 3:34:43 infinitely more practical starting points than inventing the next big thing with no experience. So, here's the skill 3:34:49 first wealth path. The most reliable path to wealth isn't just some overnight success story. It's more predictable 3:34:55 progression. You master a marketable skill. You develop systems. You hire others. You package your knowledge and 3:35:00 then you scale through automation and team building. Each step funds the next. Each step builds on the knowledge from 3:35:06 the previous one. Each step reduces risk because you're evolving based on the market feedback and not just your 3:35:12 assumptions. So the bottom line, my friends, is this. When people dismiss the learn a skill first advice, they're 3:35:17 usually looking for shortcuts that don't exist. People are like, Tyson, give me a business idea. You have a lot of money. 3:35:23 I'm like, brother, that's that's really not how it works. I'll give you an analogy. It's like going up to an 3:35:29 amazing musician, say they're a guitar player, and saying, "Bro, how do you do that? Teach me how to do that." And it's 3:35:34 like, do you expect them to to show you right there and then what notes they're playing? No. You want to know how they 3:35:40 did it? They sat in their room for probably 2 to three hours a day, maybe even a little bit more, and they played 3:35:46 and they played and they played and they played and they got really good. It really is just that simple. It's it's a skill just like anything else. You can 3:35:52 just learn it and you'll get good at it and you'll get results. They want to skip the foundation building and just jump right into the empire. But without 3:35:57 the foundation of skill, market knowledge, and cash flow, they're building on sand. The irony is that the 3:36:03 boring skill first approach is actually the fastest path to wealth. I say this often, but the fastest path to wealth 3:36:09 isn't by skipping steps. It's by going through all the steps quickly. It generates income while you learn, 3:36:15 connects you with real customers, and reveals authentic opportunities with no amount of theoretical planning could 3:36:21 ever uncover for you. So when someone asks me how to get rich, I'll keep saying the same answer every single 3:36:27 time. You learn a skill and you go from there. The ones who listen will be building their empires while the shortcut seekers will be stuck 3:36:34 daydreaming. And if you want to know the difference, the big difference between marketing versus sales, just like this, the relationship between marketing and 3:36:39 sales has never been explained more perfectly than through the Jake Paul fight strategy. I can't remember where I've heard this. I didn't come up with 3:36:45 this, but here it is. Jake Paul has built a fighting career on a brilliantly simple formula. He only fights opponents 3:36:52 he's confident that he can beat. Typically retired MMA athletes crossing into boxing or fighters well well well 3:36:58 past their prime. I don't needed to remind everybody of the Mike Tyson event. This strategy isn't an accident. It's calculated business brilliance that 3:37:05 perfectly illustrates the relationship between marketing and sales. So marketing, for example, is setting up the perfect match. Marketing is 3:37:12 everything that happens before the fight. So, for example, it's the arena. It's the crowd, the storyline, all 3:37:17 designed to create the perfect conditions for victory. Before Jake Paul throws a single punch, his team's 3:37:23 already won half the battle. They scout the perfect matchup, the big name, check. Washed up, double check. Easy win 3:37:29 with max hype, full house. Nothing is left to chance. And that's what marketing is like. But how do they do 3:37:35 this? They create compelling narratives around each matchup that generate maximum attention while minimizing 3:37:41 actual risk. Just as Jake wouldn't randomly challenge the current heavyweight champion in their prime, 3:37:47 smart businesses don't try to sell everyone in a or compete in saturated markets without a strategic advantage. 3:37:54 If your marketing is sloppy, your sales will bleed. You set the table right and the closes become automatic. Sales on 3:38:00 the other hand is winning the fight. It's onetoone. Sales is the fight itself. The moments of truth where all 3:38:06 the preparation and position is put into the test. Now, it's the onetoone conversation, the proposal, the actual 3:38:12 close itself. When Jake steps into the ring, he's already done most of the hard work. He's chosen an opponent that he 3:38:17 can beat. He's trained specifically for their weakness. The crowd is energized, the expectations are set, and now he 3:38:23 just needs to execute. And with great marketing, the sales conversation becomes dramatically easier. So, here's 3:38:28 the flywheel relationship, how they work to improve each other. With great marketing, sales is easy. And with great 3:38:34 sales, you'll make the most out of your marketing. This statement captures the perfect symbiosis between these 3:38:39 functions. You don't have to make things harder than they need to be. Smart positioning and preparation which is 3:38:45 marketing can make the actual execution which is sales significantly easier and in business this means investing in both 3:38:52 capabilities. Marketing attracts the right people and sales skills effectively convert that interest into 3:38:57 revenue. And now I need to explain something to you guys which is going to change how you even see learning skills 3:39:02 business making money extremely. This is why some people can sell skills and and 3:39:07 just be a freelancer and make tens of thousands of dollars per month while other people are stuck being like, "Hey 3:39:13 man, can you work with me for just like 100 bucks? I'll do it for 50. I'll do it for $25 and a cheeseburger." Like they 3:39:18 they are extremely desperate while other people are are just raking in the cash. And it's really just because of this A, B, and C players. Understanding your 3:39:25 market value. So here's the thing about service providers. They are not all created equally and the market it pays 3:39:32 accordingly. If you don't understand the value ladder, you'll underpric yourself, get overlooked, and stay stuck with low 3:39:37 tier clients. There is a heart hierarchy. It's real, it's brutal, and it decides who eats. So, it starts with 3:39:44 C players. This is the implementation layer. So, C players occupy the bottom rung of the value ladder. These are the 3:39:49 implementation specialists whose work, while necessary, is increasingly commoditized. So short form video 3:39:55 editors, basic graphic designers, data entry specialists, general virtual assistants, simple content writers, and 3:40:02 social media posters. These are the people who do these small and menial tasks who are never going to be paid all 3:40:08 that much cuz they you can just outsource it to somebody in a third world country. And to them, 800 bucks a month is a lot. They're already living 3:40:13 like a king. So what actually defines a C player? So they're easily replaceable. You're doing tasks that anyone with a 3:40:19 keyboard and an internet connection can do. One wrong move and you're swapped out. They have limited strategic input. 3:40:25 You're not in the room where decisions get made. You execute and follow the plan. Next is they have a low 3:40:30 compensation ceiling. Your income is capped by the hour, by the task, and by the budget, just a flat line with a 3:40:36 ceiling made of concrete. Next is that they have minimal client interaction. You're kept behind the scenes, no 3:40:42 influence, and no ability to upsell or expand deals. You also have limited skill transferability. You're stuck. 3:40:48 Most of the skills aren't portable. They don't position you for power in other models. The market reality for C players 3:40:54 is harsh, but it's undeniable. Businesses view these roles as expenses to minimize rather than investments to 3:41:00 maximize. Now, with increasing automation and AI capabilities, the future outlook for many C player 3:41:05 positions is challenging. But on the other hand, you do have B players, which are the tactical specialists. B players 3:41:12 sit in the middle tier. Not entry level, but not top tier, but they're solid. They've got the real skills. They got 3:41:17 real value. They get results but they don't drive the strategy and set the rules. These are the execution pros, the 3:41:23 ones who show up, plug in and produce. Copywriters, appointment setters, content writers, for example. Up here is 3:41:28 more like I said, you know, the short form video editors, basic graphic designers, data entry specialists, etc. 3:41:33 So, what defines a B player? There's skill-based value. You are a weapon. You've got technical skills that move 3:41:39 the needle and get things done and not just fill time. They are harder to replace. At this point, you've got experience, nuance, and context. 3:41:46 Replacing you means someone must be trained properly and it's a big hit to the company. Next is tactical 3:41:52 decision-making. Wave goodbye to following all the SOPs and all the rules that are laid out to you. You make 3:41:57 judgment calls that keep the system running clean. Next is direct revenue impact. Your work doesn't support the 3:42:03 business. You drive conversions and your names on the scoreboard. Growth potential. You're close to the fire 3:42:08 every single day. With the right moves, you can step up and graduate from B player to A player. B players occupy a 3:42:15 relatively comfortable position in the market. Their specialized skills ensure consistent demand and businesses 3:42:20 recognize the need to pay reasonable rates for quality work. Most importantly, B player roles provide the 3:42:26 perfect foundation for advancing to A player status through strategic skill development. When you're at a C player, 3:42:32 it's hard to get up to a B and an A player because you're learning these skills that are just not that transferable. They're it's hard to 3:42:39 graduate to the next tier. But B players, it's a lot easier for them to graduate to the next tier because all 3:42:44 they need to do is just start doing more of what they're already doing. They need to look at more adjacent skills and then 3:42:49 soon they'll build a system that works for anybody. I'll show you what's next. Finally, it's the A players, baby. The 3:42:56 strategic value creators. This is the top of the food chain. A players don't play around because the business depends 3:43:02 on them. They are busy creating outcomes to make sure that the business is successful day after day. A players are 3:43:08 literally hired to win. So these people consist of top tier closers, strategic consultants, marketing strategists, and 3:43:14 fractional executives like CMO, COO, etc. So what defines an actual A player? 3:43:20 Practically irreplaceable. You won't find their value sitting in their resume. But you will see it in the stats 3:43:26 they provide to the business. Next is strategic direction. These A-list team members build a game plan, align the 3:43:32 team, and they make tough decisions that most people would want to avoid. They have premium compensation. These roles 3:43:37 attract top dollar not because they demand it but because the crazy ROI is impossible for them to ignore. They also 3:43:44 have direct client relationships. Their phone rings first when something breaks or something big is coming because they 3:43:50 are dependable. And finally, business impact. Their fingerprints are on the 3:43:55 biggest wins. Revenue jumps, churn drops, ops smooth out. Their name is tied to all of it. A players enjoy 3:44:02 tremendous market leverage living in the league of their own. So, here is the strategic career path. Now, I'm looking 3:44:07 over here at the elevator. I don't know why C is on top, but you get the point. You want to go from C to B to A. And A 3:44:14 is the best place we want to be. Now, the smart career strategy in service businesses follows a clear progression. 3:44:20 You want to start as a B player if possible. I can't really think of a hypothetical scenario as to where being 3:44:25 a B player is impossible. But here's how you want to go. While many begin as C players out of necessity, starting as a 3:44:33 B player whenever possible gives you both instant income and room to grow. So with me personally, I wanted to be a 3:44:39 video editor and I wanted to be a graphic designer at one point. And the main reason was because I wasn't really looking to quote unquote get rich. I 3:44:45 wanted to, you know, follow my passion, do what I loved. And this was back when I was like probably 18, right? Where 3:44:51 everybody was was saying that everybody was going to college for things that they liked, blah blah blah. So that was me. That's why I decided to do that. But 3:44:57 I'm all about optimizing for desired outcomes. So if your desired outcome is to be financially fit, then starting as 3:45:04 a C player is not by any means what you're going to want to do. So roles like copywriting, appointment setting, 3:45:10 or specialized virtual assistants provide valuable foundational skills. And when you do things like specialized 3:45:18 virtual assistants, it has to be around a certain outcome that you're providing. More on that later. All while offering 3:45:24 clearer paths to advancement. So you want to develop A player skills while working as a B player and that is how 3:45:30 you graduate. While delivering B player services, consciously develop the strategic thinking, business skills and 3:45:36 specialized expertise that characterizes A players. This might look like this. Learning the business models of your 3:45:42 clients, understanding how your tactical work fits into larger objectives, developing skills in areas that 3:45:49 complement your current expertise, and building direct relationships with decision makers. So here's how it looked 3:45:55 in my past. For example, I started out copywriting and on one of my first copywriting gigs with one of my first 3:46:02 clients, he told me to go into his email service provider and build him automations. And at the time, right, I 3:46:08 was learning from some really, really, I say, lower quality places where they didn't even tell you what an email service provider was. They didn't show 3:46:14 you what email automations were. So I was completely lost. I was like, but I thought I was just going to be, you know, writing the words and getting 3:46:20 paid. But I started out as a generalist and then I became a specialist. And this 3:46:26 right here is what drives the huge results is starting as a generalist, a problem solver. And then from there you 3:46:33 will learn these high high income specialized skills that people need and will pay big money for. I have a lot of 3:46:39 examples coming up here in the slides. But that is essentially the overall progression that you're going to want to 3:46:44 go on. So here's how to make this strategic leap. At some point being the person who gets stuff done isn't enough. 3:46:50 Some people like to stick at B player. B player is pretty cushy. But again, outcomes. If you want real leverage, 3:46:57 you've got to make the shift from technician to tactician to a trusted adviser. That means stepping out of 3:47:03 execution mode and stepping into conversations that shape direction and not just deliver results. So here's what 3:47:09 it usually looks like. So you stop pricing time and start pricing judgment. So clients aren't buying your 3:47:14 deliverables, they're buying clarity, confidence, and outcomes. And so for example, if I come to you and say I can 3:47:20 make you an extra 20k now paying me $5,000 makes a lot more sense. And the crazy part is this. You don't care what 3:47:26 I do. If I tell you I'm going to make 20K, you don't care if I flip a switch. You don't care if I write you a one-page 3:47:32 document. As long as it gets that result, then that is how you get paid. And that is the beauty of service-based 3:47:37 businesses is that eventually when you get good enough, people literally don't care how long you work on something, how 3:47:42 much work it costs you to do it, how whatever it is. They literally just want the outcome. And if you can get them the 3:47:49 outcome, they will get you the income. They will get you paid. Your marketing changes, too. It's no longer here's what 3:47:55 I do, but here's what I do that moves the needle. And also, you get pickier. 3:48:00 Not every client is a fit. You work with the ones where your impact is impossible to ignore and your offers evolve because 3:48:07 high leverage clients don't want more tasks. What matters is a solution that makes other problems irrelevant. Now, we 3:48:13 need to talk about avoiding the C player trap because a lot of people get stuck here. The most dangerous position is getting stuck in the C player with no 3:48:20 clear path to advancement. If you're currently find yourself as a C player role, develop skills that move you to B 3:48:26 player territory as quickly as possible. This might mean learning complimentary skills that create more complete service 3:48:33 offerings, developing expertise in specific industries or niches, building 3:48:38 direct client relationships whenever possible, and creating systems to scale your work beyond just a one-time 3:48:43 exchange. Now, it's time how to pick a skill that will pay you for life. Let's 3:48:49 start with the marketing gateway drug, which is copywriting. How do I know? Well, it changed my life completely, and 3:48:54 I probably wouldn't be here without it. I've heard people say they can't do it because they're not writers, for example. It's kind of funny. The thing 3:49:01 is, it's not writing per se. It's more like engineered influence. A lot of the times, honestly, it's really funny. I 3:49:07 just go to my clients, I take some of their top performing content, I repurpose it into an email, and then it 3:49:14 I have made emails that have brought in $35,000 plus per email. And it's funny 3:49:19 because did I even write that or did I kind of just synthesize everything that's already in their marketing? The 3:49:24 thing is that is not writing per se. Kind of like I said, the ability to reach inside someone's brain and twist the right knob, change how they feel, 3:49:30 then what they do. That's power. You won't be just learning to sell. You'll be learning how people think and how to 3:49:36 bend that thought toward a button, an action, a sign up, or a sale. So, a very, very quick test. You want to see 3:49:42 if copywriting is for you. Do you want to try it out just a little bit? So, copywriting is essentially you saying 3:49:48 things in a way that make people want to take action. You go to Apple's website, you're going to see what copy. You go to 3:49:54 Google's website, you're going to see a lot of copy and ads there. Any ad, any words that you see, any things that 3:50:00 people are saying was from a script, that script is copywriting. So, if you want to see if it's for you, here's a 3:50:05 very, very quick exercise. Take this sentence and rewrite it in the comments to make it more compelling and persuasive. Get the body of your dreams 3:50:11 in 90 days without hours of daily cardio. I'll give you guys feedback in the comments. As you guys know, I'm 3:50:17 going to be reading them all. The comment with the most likes wins. And I really want I want to see what's the best one that we can come up with. 3:50:23 Because if you see a sentence like this, it's very very simple. It's very very plain and you can make it into something 3:50:29 that really someone can relate with, someone really identifies with and it drives them through an emotional way to 3:50:35 actually take action, then you're a natural copywriter. Even if you're not a natural copywriter, still, I mean, I got 3:50:41 like a 60 in English in school and and it was just never really my uh best class and I I never really saw myself as 3:50:48 a a writer. Here's why I went into copyrighting. Not only is this cool, but this is a skill that if I learn it and I 3:50:54 truly truly truly master it, it will serve me throughout my whole business career. And it still has to this very 3:51:00 day. It literally can never go to waste. Whereas I tried to become a video editor. I'm not going to lie, I don't 3:51:05 do, bro. I don't do any video editing on a daily, weekly, monthly, even yearly. I don't touch a video editing software. 3:51:11 Maybe like once a year when I put together these massive free courses. But still, because the skills are so 3:51:16 transferable, that's one of the things that really drew me to it as well. So, go down in the comments and let me know 3:51:22 what you guys have come up with. Now, if sales is your lane, if you like sales, appointment setting is essentially the 3:51:28 dojo. So, you're not closing just yet, but you're getting your reps in. You're facing real humans. You're dodging 3:51:33 objections and sparking curiosity. So, learning to lead conversations without sounding like a telemarketer. You build 3:51:39 the nerves of steel, rhythm, control. You learn to hook attention, qualify fast, and you also get people to show up 3:51:45 to the calls as well because if you can do that, closing becomes easy. So, appointment setting, kind of like I was 3:51:52 explaining earlier, is you getting people to set appointments on the sales 3:51:57 calendar. Very, very, very simple. There's lots of different ways you can do this. There's lots of different methods. So sometimes, for example, you 3:52:02 will work with a business and they'll get a ton of DMs, people asking about the program or the product, and your job 3:52:08 will be to go into that business's Instagram account or their Facebook or their LinkedIn and answer those messages 3:52:14 and get people to sign up on a call and see if they are qualified. Qualified, for example, let's say if you are 3:52:21 working for a business and they work for other businesses that are making $50,000 per month or more. If you're talking to 3:52:27 a business and they're only making $5,000 per month, they do not qualify. So you don't get them on the call. Now you're doing two actually two really 3:52:33 important main things. One, you're disqualifying people. And two, you're setting appointments. And it's very important that the sales people don't 3:52:40 get on calls with people who are completely unqualified because what happens then? Salesperson shows up. They're like, "Hey man, how much revenue 3:52:45 are you making?" You know, 5K per month. Oh well, we might as well just end the call here. Waste of everybody's time. It's just this is not the best. So you 3:52:50 as an appointment set actually have a huge huge huge role in this. There's also, for example, calling. It's not really like cold calling. It's more like 3:52:56 warm calling. So, let's say someone buys a product. They buy a product for $27. 3:53:01 When they leave their phone number, you as an appointment setter could call up that number and say, "Hey, I noticed that you bought this other small thing 3:53:08 where there are some other things that you wanted to buy as well." And now you're not really selling, but again, you're seeing if people are qualified. 3:53:13 And then if for whatever reason they want to buy the highest ticket item or package, etc., then you can again set 3:53:19 the appointment for them and you get a cut of every single sale that's made. Now, as a reminder, we have lots more 3:53:25 money-making skills that are coming up. Again, these are the starter skills. We also have other skills that are going to 3:53:31 help you scale, right? Scale skills. So, for example, we've email marketing, landing page building, investing, 3:53:37 lifestyle design, outreach, sales, personal branding. We have all of this. Right now, we're going to focus on these 3:53:44 couple small ones. And these skills together can and will make you a fortune. Most people treat skills like 3:53:52 apps. Download one, use it for a bit, then move on to the next. But this isn't actually the case. Sales and marketing 3:53:58 are the DNA of every successful business venture. Two sides of the same sword. When you stack these two abilities, 3:54:04 you've essentially learned to speak the universal language of money. These skills translate across every industry, 3:54:10 business model, and economic environment that come to mind. Think of your skill development like building a skyscraper. 3:54:16 But each additional skill doesn't just add to your capabilities. It creates what I call the skill multiplication 3:54:21 effect where 1 + 1 + 1 equals far more than just three. So copy time 3:54:27 positioning time sales equals total market power. All it is is just skill 3:54:32 stacking. That's why guys like Alex Hermoszi are so successful is because they've learned from every single new 3:54:39 iteration of business model that they've been in. He's probably seen dozens and dozens if not hundreds of business's 3:54:44 inner workings. So how can he not be good at business? It's unreasonable to even think after all that experience, 3:54:50 all of those different businesses, all those different consulting sessions that he wouldn't be a master. And that's all 3:54:56 it is. You just need time in the game. You need time under the bar. You need more reps. And you know what nobody ever 3:55:01 talks about? Nobody ever talks about how to learn a skill. Isn't it kind of funny that in school they teach you all these 3:55:07 things, but they never really teach you how to learn. You're just expected to know. So, here's exactly how to go about 3:55:13 learning a skill. What's up, everybody? It's your boy T40 and I'm back with another installment of the 16-hour free 3:55:20 course on how you're going to become a millionaire. And today we're starting with how to actually go about learning a 3:55:27 skill in the most efficient way possible. Look, shortcuts are not the way to learning high income skills fast. 3:55:33 It's really about being ruthlessly strategic with your time and your approach. Most people spend months or even years developing skills that could 3:55:40 have been mastered in weeks. The biggest lie in online education is that consuming more content equals better 3:55:46 results. So, here's that mean. Consuming content, yes. Consuming a lot of content, yes. Consuming a lot of content 3:55:51 without taking action, no. There's where you got me right there. People collect courses like trophies, binge watch 3:55:58 training videos like Netflix series, and convince themselves that they're making progress while their bank accounts tell 3:56:03 a different story. Most people approach learning backwards. They think that the sequence is this. learn everything about 3:56:09 a topic, everything down to the very minute detail, feel confident enough to try it, and then start taking action. 3:56:15 But this is so wrong. This approach creates an endless cycle of just one more course, just one more video. 3:56:21 There's always another technique to learn, another expert to follow, another system to master before you're going to 3:56:28 feel quote unquote ready. However, successful people flip the sequence upside down. They learn the bare minimum 3:56:33 to start. They start taking action immediately and then they start and then they learn more as their problems arise 3:56:39 because you having that inaction experience is going to give you a new lens to look at different value and 3:56:46 different videos. But here is the power of community and having feedback. Learning in isolation is inefficient. 3:56:52 There's no two ways about it. You need external feedback to identify your blind spots and accelerate improvement. And 3:56:57 let's be honest, man, you're not going to open up a dinner table family conversation about what outreach you're doing, etc., etc. So, like I said 3:57:03 earlier, you want to have some other people in your corner who are going through this with you. I had people who 3:57:10 I was talking to, training with, and really bouncing ideas off of when I was 3:57:15 first coming up as well. It held me accountable. I held them accountable. And overall, it was an iron sharpens 3:57:22 iron sort of situation. Here's what to look for when you're actually searching for a community. So, real-time feedback on your work, accountability for 3:57:29 consistent action, access to different perspectives, motivation through shared struggle, and also opportunities for 3:57:34 collaboration, right? All of those things. So, like I told you guys before, the Discord, free Discord and the free 3:57:39 school communities are down below if you're looking for any communities like that. There's a lot of people who have, you know, already been familiar with my 3:57:44 content and they're doing various things, mostly copywriting. A lot of them are making money as well and also 3:57:50 reviewing each other's work. We have reviewed channels in there where you can just get your copy reviewed, for example, which is a really efficient way 3:57:56 to just getting better. So, here's how to master your chosen skill, whatever it may be. Learning a skill gets you in the 3:58:02 game. Mastering it makes you irreplaceable, highly compensated, and in demand regardless of the market 3:58:07 conditions. You've probably heard the 10,000 hour rule, but it's often misunderstood. Translation, or you need to be doing something for 10,000 hours 3:58:14 in order to master it. But watch this. It's not just about putting in time. It's about the quality of that time. Most people log hours without 3:58:20 progressing towards mastery because they're not practicing deliberately. Ordinary practice is repeating what you 3:58:25 already know. Deliberate practice is continuously pushing beyond your current capabilities. The difference is 3:58:31 enormous. Someone who spends 2,000 hours in deliberate practice will often outperform someone who spends $10,000 3:58:37 sorry$10,000 hours in ordinary practice. Deliberate practice means this. constantly working at the edge of your 3:58:44 current ability, getting immediate feedback on your performance, identifying specific weaknesses and 3:58:49 targeting them, and pushing through discomfort rather than staying inside of your comfort zone. A really easy analogy 3:58:55 for this is like imagine you are trying to get really good at guitar and you're like playing while you're watching 3:59:00 Netflix. You think that you're really doing something, but you're not. Or you're trying to get huge arms or huge muscles or whatever. So, you're going to 3:59:06 sit there and watch Netflix and do like 100 curls with one arm with like 2.5 lbs and then do the same with the other one 3:59:12 and expect to look like Arnold. That's just not going to work. You have to put a 100% of your focus, effort, and 3:59:18 attention in on it. To give you guys actually a little bit of perspective, I'll go in on this a little bit. So, 3:59:23 there are certain techniques with guitar that I don't feel very confident in and I'm not really good at enough yet. So, I 3:59:29 hyperfocus on them. So, I pick one exercise to do with that one technique, and I do it over and over and over again 3:59:34 for 20 minutes every single day with a metronome before I even just start jamming out or playing random songs. I 3:59:40 hyperfocus on the things that I'm not good at so I can bring up my technique so that those bad habits and those poor 3:59:47 techniques don't carry over into all the other things that I try to learn. Whereas, most people just pick it up, 3:59:52 play what they know, and then they they call that practice. But it's not really just practice. It's more like playing, 3:59:58 just playing around. So if you want to take this seriously, then it all comes down to what is on the screen right now. 4:00:04 Next is mastery through explanation. One of the most reliable indicators of mastery is the ability to teach others 4:00:11 effectively. If you can't explain something simply, you don't understand it deeply enough. Masters often discover 4:00:17 gaps in their own knowledge when they start teaching others. The act of explaining concepts forces them to 4:00:23 identify the core problems behind their methods, understand why something works, not just that it works, and also develop 4:00:30 better frameworks for thinking about their domain and spot their own unconscious competencies. 4:00:36 Now, this is why the highest paid experts often combine service delivery with teaching, coaching, and consulting. 4:00:42 Teaching deepens their own mastery while creating additional revenue streams. Now, the side note is that, well, Tyson, 4:00:49 I don't know it very yet. I I don't know it very well yet. I've only been doing this for 1 week, 1 month, 1 year. Insert 4:00:56 whatever menial time lapse that's happened since you've started learning. 4:01:01 Well, it doesn't really matter cuz if you're on day two, someone else is on day zero, and you can give them a 4:01:08 pointer. If you're on day two and someone else is on day two, maybe you picked up some stuff that they didn't pick up. If you're on day two and 4:01:13 someone else is on month two, maybe there's something that you heard or learned recently that they still don't 4:01:20 even know. So to deepen your own knowledge, to deepen your own understanding, I highly, highly, highly 4:01:26 recommend you to go out and give others advice. If you, of course, you have advice to give. If it's just something 4:01:31 you made up in your head or whatever, you can say that and be like, "Look, this is just my opinion." But at the end of the day, if you're going into things 4:01:38 and you're explaining them in new ways, not only is it going to uncover some of 4:01:43 the things that you don't know, but it's also going to help you solidify a lot of the knowledge. That's why honestly, like 4:01:50 me as being somebody who teaches other people online is part of the reason why I do this. Why do you think I make a whole 16-hour course on making money? 4:01:58 How much better at making money do you think that makes me? A lot better. So, 4:02:04 next is getting your first client even with no experience or giving getting your first little bit of money or just 4:02:09 breaking the barrier between now and getting paid and how to do that. Why 4:02:14 it's so important and some of the things that you need to overcome in order to do that. Look, I'm not going to start off by saying don't worry, it's easier than 4:02:20 you think. Most people think clients hire based on years of experience, but that's not what clients are actually 4:02:27 about. Now, we're going to cover this more in depth when we talk about the getting clients portion of the video, 4:02:32 but it's also important here as well. Clients often hire based on confidence 4:02:38 that you can solve their problems, aka just having hunger and ambition. A business owner with a struggling email 4:02:44 campaign doesn't care if you've been doing email marketing for 5 years or 5 days. They care whether you can fix 4:02:51 their specific problem and generate more revenue. If you can demonstrate understanding of their situation and 4:02:56 present a clear plan to improve it, your lack of extensive experience becomes irrelevant. It just doesn't matter. This 4:03:02 is why some brand new service providers land clients while experienced professionals struggle. The newcomers 4:03:09 focus on solving specific problems while the experienced providers assume that their credentials speak for themselves. 4:03:14 And I'll be the first to tell you credentials are extremely important. But at the end of the day, people just 4:03:21 again, people just care. If you can get them to where they want to go, if you can alleviate their pain, that's it. So, 4:03:26 my friends, you understand business models. Now, what? Well, here comes your 4:03:31 90day path to $5,000 to $10,000 per month in income. Now, this is going to 4:03:38 be a challenge, but the reason as to why it's going to be a challenge is because 4:03:44 it's effective. If it was easy, it wouldn't be effective. It would be called the uh the 4:03:49 90day, you know, the 90day comfort plan to maybe making some money. But this is 4:03:56 going to give you the highest chances of success of reaching $5,000 to $10,000 4:04:01 per month, which is where most people can not only live comfortably, but actually have a full-time income and don't have to work a 9 toive job. And 4:04:07 then you can,000% focus just just on your online business. And that is huge. 4:04:13 That's a huge step. So, this is where we're going to get serious because it's time to stop planning and 4:04:19 start building. We're going to follow a strategic learning sequence designed not just to educate you, but to get you paid 4:04:26 as soon as possible. There will be work, but man, will it be worth it if you 4:04:31 actually lock in. So, first is the psychology first learning strategy. 4:04:36 We're starting with copywriting for one crucial reason. It teaches you the fundamental psychology that powers every 4:04:43 other business skill you'll ever need. Like we've talked about, copywriting is about understanding why people take 4:04:49 action, what makes people even buy and open up their wallets in the first place, how decisions are made, and what 4:04:54 makes prospects go from interested to invested. When you master copywriting 4:05:00 psychology, you're actually learning how to identify what people truly want, not what they say they want. The emotional 4:05:06 tri- triggers that drive purchasing decisions, how to overcome objections before they've even been raised. the art 4:05:12 of creating urgency without manipulation and how to build trust through strategic 4:05:17 communication. You will need these in every single realm of business endeavor. 4:05:24 I'll put it that way. These psychological principles form the 4:05:29 foundation for everything else. If you nail these foundations really early on, they'll pay dividends in your future 4:05:35 business ideas. Why? because you can do a lot of marketing yourself and have to 4:05:41 spend money on marketing staff in the early days and later if you do have a 4:05:47 team you can clearly present your ideas and strategies in meetings. In the long run, your sales conversations become 4:05:54 more effective because you understand buyer psychology. Your client acquisition improves because you know 4:06:00 how to communicate value. Your personal branding resonates because you understand what creates connection. 4:06:07 Being like a master marketer and a master carpet uh copywriter has helped me do what? Not only just make money 4:06:14 with copywriting also build my own business and then also create a gigantic 4:06:20 personal brand and all of my videos there's copyrightiting in them. people always uh comment below them, right? And 4:06:26 of course, they are discovering this themselves for the first time. But yeah, there's a lot of copy in my videos when 4:06:32 I open up and I open up with something uh with a big hook or something that's really intriguing and then I give you 4:06:38 some int some intrigue to just keep you hooked throughout the whole video. I mean, that's just copywriting right there. This whole channel is 4:06:43 copyrighting. Every single uh YouTube channel or people that you watch on Instagram, it's all copyrightiting. All 4:06:49 of it is designed to make you sit there and grab your attention and just watch what they do and then take action. And 4:06:55 me, I'm not taking action for you to buy something. I'm taking action for you to actually just want to change your life and make money. That is the action. 4:07:02 That's the CTA of this whole video. But we'll get into how to do that as we move 4:07:07 on. Copywriting doesn't just teach you to write. They teach you to think like 4:07:13 customers, which makes every other skill in business exponentially more powerful. 4:07:20 So, here's the logistical skill progression. Here's how to build and multiply. Our learning sequence follows 4:07:27 a deliberate progression where each skill builds directly onto the previous one. So, copywriting first, sales 4:07:34 second, client acquisition third, and then advanced skills fourth. Right? So 4:07:39 those are the skills that we're going to be learning here. Each skill amplifies the previous ones and by the time you're 4:07:46 learning the advanced strategies, you have the psychological foundation and practical experience to implement them 4:07:52 effectively. So here's the 30 60 90day revenue 4:07:58 timeline. This is a loose rough estimate of how you're going to make money. So 4:08:04 day 1 to 30 is the first dollar foundation. Master your copywriting 4:08:09 fundamentals. Complete your first paid copywriting projects, even if they're small, if you decide to do with copywriting. But we have some other 4:08:14 business models we're going to be chatting about here in a second. Develop basic sales conversation skills and 4:08:20 target $500 to $2,000 in revenue while building those skills. Next is day 31 to 4:08:26 60. Now, of course, I have proof of tons of people already doing this. We're going to talk about that more when we get into the uh cold outreach and client 4:08:33 acquisition, client getting models, but we'll stick with here for now. is the 4:08:38 system building and scaling. So, you systematize your client acquisition process. So, systematize how you actually get clients. You develop 4:08:44 reliable prospecting and closing routines. You begin your personal brand through consistent content. And then you 4:08:50 target $2,000 to $5,000 in monthly recurring revenue. And then finally, day 61 to 90, you optimize and you expand. 4:08:58 You refine your service offerings based on market feedback. You implement advanced client acquisition strategies. 4:09:03 You add complimentary services like email marketing and funnels. And then your target is 5,000 to $10,000 per 4:09:10 month in income. This timeline is aggressive but realistic because each skill builds directly on the previous 4:09:15 one, creating compounding effects. So once you're at that 10K per month, 4:09:22 reaching millionaire status is a little bit of a different ballgame because you need to go you need you're going to need 4:09:27 to do things like outsource, hire people, uh, and just scale in general. 4:09:32 You're going to need to understand not only how to do marketing, but how to do marketing for your own business. But 4:09:38 even that we will cover and we will get through today. So 4:09:44 here's the millionaire trajectory. The $5,000 to $10,000 monthly target seems 4:09:49 like an arbitrary goal. Why does it matter if I want to get to millionaire status? But it's the foundation for 4:09:55 millionaire level wealth building. Here's why this income is so important. It's cuz it gives you financial 4:10:00 breathing room. Right? that 5 to 10k monthly covers most people's living expenses. Um, eliminating the survival 4:10:07 pressure and allowing for strategic thinking later on. You also have investment capital. You have confidence 4:10:13 that you're actually building cuz you're making money. You get access to a bigger network. And you also can develop your 4:10:19 skills even farther, right? I've shown you guys me literally within the last year investing over what is like 60 4:10:25 grand, $60,000. and the ROI that's had not only on my 4:10:31 business but just on my life is groundbreaking. So being able to have that disposable income to actually 4:10:37 invest in yourself, your business, and what you're doing is priceless. 4:10:44 So here's a little bit about what the blueprint will look like, right? We talked about C players and B players. We talked about A players and we talked 4:10:50 about being a business owner. So when we first start, we want to be the B/C player. So this looks like copywriter 4:10:56 and or um SDR/ setter. So I talked about SDRs and setters before. These are 4:11:02 people who set sales calls. So they get people's audience to actually book calls with them to see if they qualify for 4:11:09 whatever they're selling. And then the other option is copywriter. Very very simple. You write copy for businesses 4:11:15 and they pay you. That's basically it. And then once you know these, you graduate to being an A player. As if you 4:11:21 start as a copyriter. This looks like being a digital marketer. You start as an SDR/ setter. This looks like being in 4:11:28 remote sales. So, and if you want to be a business owner, this is how you reach a million dollars. You go with the 4:11:33 marketing agency/scaling and you outsource your remote sales. True. Congratulations for making it this 4:11:40 far in the course. I want to take a moment to acknowledge something important, which is that you're still here. That might not sound like a lot, 4:11:47 but it actually means everything. Realize that most people who started this course with you have already 4:11:53 dropped off. They got distracted. They made excuses and they convinced themselves I'll come back later when 4:11:58 they know that's not entirely true. But not you. You're still here. You're still learning and you're still pushing 4:12:04 forward. So ask yourself, but why? Right now at this very moment, you could be 4:12:09 doing literally anything else in the whole entire world in the whole universe. scrolling social media, 4:12:15 watching Netflix, hanging out with friends, or doing any of the thousand other things that people do to avoid the 4:12:21 hard work and building something real. But instead, you chose to be here. 4:12:28 You chose to invest your time in learning skills that can change your life. That choice, especially when no 4:12:34 one is actually forcing you to make it, reveals something important about your character. It shows that you have what 4:12:39 most people lack, which is the willingness to delay gratification and to do the work that success requires. 4:12:46 And I don't take that lightly. Your time is your most valuable thing that you have. And you're choosing to spend it 4:12:53 learning from me. That's a responsibility that I personally take seriously. So, here's my commitment to 4:12:59 your success. Look, because you've shown the dedication to make it this far, I'm making you a promise, a genuine promise. 4:13:07 I'm going to dedicate the next several months of my life to giving you the absolute best chances possible of 4:13:13 success getting paid from these skills if you're willing to put in the work. We've got a long way to go in this 4:13:19 course. We covered the foundation, but now we're diving into the tactical skills. This is where we get into exactly what keys to press on the 4:13:25 keyboard and how you're going to start making money. This is where most people's attention 4:13:31 starts to waver the most. the excitement of the beginning starts to wear off and it starts to feel like a grind. And then 4:13:38 this is the real work. This where the real and then this is where the real work begins. The next few sections 4:13:45 require focus, dedication, and a willingness to push through when things get challenging. So my friends, with all 4:13:53 that being said, let's lock in and begin. You're going to feel an invisible force pulling you away. But you your 4:13:59 first challenge. If you can't if you can't handle watching a long course, I 4:14:05 will admit it will it is long. That is easily worth 60k in value. If you can't 4:14:11 handle that, then how do you expect to handle all the challenges and hardships that come with success? So, this is your 4:14:19 first challenge. Let's see what you do with it. Yo, hey, what's up everybody? 4:14:24 you're back and we're going to be hopping into the copywriting and marketing psychology master class. In 4:14:30 short, this is just how you get people to buy stuff. How you get people to buy stuff because all business is is 4:14:36 convincing other people to give you money. Maybe you're giving them something. Maybe you're teaching them something. Maybe you're showing them 4:14:41 something. Maybe you are doing something for them, doing a service. There's lots 4:14:46 of different things that you can do, but it is really just that. Showing people that you can solve their problem and 4:14:52 you're the best at solving their problem and you are the best option to solve 4:14:57 their problem. And here's how you do that. Cuz today, we're going to be spilling the sauce. This section isn't 4:15:04 about writing better. We're going to be learning how to get inside someone's head and stay there until they buy. 4:15:11 We're unpacking the real sauce. The psychological switches that billiondoll 4:15:16 companies use and flip on purpose. The frameworks that you can apply to any 4:15:22 product, any offer across any industry. And you'll learn how to write words that 4:15:27 move people. But more importantly, you'll understand why they move. 4:15:33 Because the best marketers, they write in a way that digs into the brain of the reader like a parasite that cannot be 4:15:40 removed. It literally makes people buy. 4:15:46 So, going into this, I want to first start by showing you the free resource 4:15:51 database. Now, like I said, if you want access to this, um, you can just message me on Instagram at tyson.scales. 4:15:59 um or you can download it with the free copy starter kit down below in the description. But as you can see, we have 4:16:06 a lot of resources when it comes to copywriting and we also have a lot when it comes to client acquisition. So 4:16:12 actually getting clients um but there's just a ton there is just a metric ton 4:16:18 from like writing writing copy with AI email examples 120 uh winning hooks to 4:16:25 get you inspired so that you can write really good copy. So, before we get into everything, you have everything at your 4:16:30 fingertips. No lie. No joke. It is literally all there. And it's free. It It is actually all free. I'm not 4:16:36 charging no $27, no $299. Free, man. Leave a like on the damn video, 4:16:42 bro. This is absolutely nuts. So, marketing is the ultimate money 4:16:48 superpower for online beginners. Here's what nobody tells you about making money 4:16:54 online as a beginner. Every successful online business is essentially a marketing business that happens to sell 4:17:00 something. Think about it. Amazon is a marketing platform that happens to sell products. 4:17:06 Netflix marketing. They happen to sell streaming content. Uber marketing. Your favorite influencer marketing expert. 4:17:12 They're all in the business of getting attention, building trust, and converting that trust into revenue. Every single one of them. That's 4:17:19 marketing in a nutshell. But there's so much more to dive into. So, think of 4:17:24 making money like upgrading your character, right? Right here, I have Dark Souls. I think this is Dark Souls. Dark Souls II, right? I don't know. One 4:17:30 of the Dark Souls games is basically one of those games where you get to build your own character. You get to pick which attributes you want to build. If 4:17:36 you want to build a tank, you can build a tank. If you want to build like a I don't know, there's different like magic builds. I'm not that into it. I am a 4:17:43 little bit nerdy, but I'm not that crazy. I can't tell you every single build. But, you have certain attributes that you can increase. And as someone 4:17:51 who wants to get rich one day, this is one of the ones that basically everybody has to have. Like it's it's like your HP 4:17:59 or something or like it's just your attack power. Like you're going to have to consistently 4:18:05 all the time put time, energy, and effort into marketing into having people 4:18:11 know you exist, knowing what you do, knowing you, liking you, building trust 4:18:16 to the point where they actually want to spend money. not only with you but with 4:18:21 the businesses that you work for. Because this again goes both ways. You have double opportunity when it comes to learning a skill like marketing. Because 4:18:27 of this, you're able to sell your marketing skills to other people and get them paid, which in turn gets you paid. 4:18:33 And you're able to market yourself to those people so that you get those opportunities and you get paid. 4:18:42 Marketing is always going to be your biggest stat in the game and will always pay off the most. So, here's what you're 4:18:47 actually going to be learning. First is my marketing psychology. So how to grab attention and convert into into cash. 4:18:53 Next is actually writing the copy itself. This is where theory meets the actual keyboard. And then finally is the 4:18:58 advanced marketing strategies all in one. And this is going to be a big one. So let's hop in. Here's what you're 4:19:05 going to be getting. So the most usable knowledge. So you're going to get more usable 4:19:12 knowledge than most people get in a 4-year university degree in this one video. the exact tools and systems that 4:19:19 I've used to make millions with marketing and the the exact tools that I've learned from other people like the 4:19:24 biggest copywriters and marketers in the industry today and for the last 50 years that have make made billions and 4:19:31 billions of dollars and a step-by-step game plan to getting you paid within the next 30 days or less with copywriting 4:19:38 while you're still learning because you can learn and earn with this skill without spending any upfront cash and that is the beauty of it. So here is the 4:19:47 psychology fundamentals when it comes to marketing. 4:19:57 Now the first thing you need to know is this from fear to desire. Attention is 4:20:02 rarely sparked by desire. It's driven by fear. Fear of missing out. Fear of being stuck. Fear of choosing wrong. That's 4:20:09 the spark. But no one but no one buys from fear alone. They 4:20:15 act because they believe that the pain can end or that something is just within 4:20:21 their reach that's better. Good copy starts with fear but then later pivots towards desire. You actually show them 4:20:28 what they want. So a very common way to do this, right? I have lots of different frameworks and things that I'm going to give you, but you'll notice a lot of 4:20:33 ads, right? And the first thing that they'll do is they'll point out a problem that's highly relatable to their 4:20:39 target audience. So for example, it would be something like, "Hey, do you know those guys that 4:20:46 go to the gym every single day for months but still don't get any results?" You don't want to be one of them. When 4:20:52 you look in the mirror, are you thinking, "Wow, I got so big in the last four months." Or are you thinking, 4:20:58 "Where's my progress?" Right? So that's how a lot of people are going to be thinking. And then that is how it would 4:21:03 start off. Now, I'm just going off the cuff with this. So, don't expect this to be some crazy highlevel marketing. But 4:21:09 then next, they give you a little piece, a little taste of what the solution is. 4:21:15 So, they say, "Well, I used to feel like that, but I used to have a solution." Sorry, I used to feel like that, but I have a solution. You see, I packed on 10 4:21:23 lbs of muscle within the four months, last four months. Here's my before picture. Here's my after picture. And I 4:21:29 went to the gym four days per week, and I was able to eat chocolate every single night. Now people are intrigued and then they 4:21:36 go back to the problem. They say, "Look, you see all this misinformation online. You see all these people, but here's the 4:21:42 exact simplest minimalist getting ripped system that's out there on the internet right now." And then he'll give you 4:21:49 something. Then maybe he'll sell you a program or he'll tell you to do some personal I don't know, right? That's is completely off my imagination. But you 4:21:56 see that it is an easy way to get the right person's attention to prove that 4:22:02 you know how they're feeling and now they are susceptible to actually learning more about your solution 4:22:08 because in the actual ad itself you are showing them how you are going to help them and actually giving them some hope 4:22:15 and some value as well. But don't worry because we have so many more examples coming up. So the brain is lazy and you 4:22:23 want to actually use that. So look, the brain is trying to save energy always. 4:22:29 You might not even realize it. When you read text, your brain doesn't even read everything word for word. It just looks 4:22:36 at everything, just scans it and skims it. It kind of scans for shortcuts, skips what feels hard, and finds the 4:22:43 fastest path to the end of the page. Now, I mentioned it. Now that I 4:22:48 mentioned it, you probably know what I'm actually talking about right now. That's where copy becomes a game of 4:22:55 control. It's 2025, so shouting louder does not work. Complex writing doesn't 4:23:00 work and big claims don't work either because there is very very small amount of trust in the market. Focus on shaping 4:23:08 the rhythm, pacing the lines and breaking just and breaking just enough rules to 4:23:14 actually keep it interesting. write with the focus to keep them reading instead of trying to impress. 4:23:22 So you you I've seen this all the time where people think that writing more is really good. I call this copy copy 4:23:28 compensation where you think that like writing this huge ad that's really big and it just like oh here's some studies 4:23:34 from Harvard they said this and this is why you need to buy and this is why you need to buy. That's not what you want to 4:23:40 do at all. Instead you want to do the opposite. You want to be as concise as possible. really great copy says a lot 4:23:47 in just a small amount of words. 4:23:52 Now, as a little disclaimer going into the rest of the copywriting course, 4:23:58 I've already done about 12 hours just in those two videos and I did another 2.5 hour copyrightiting course. So, in 4:24:05 short, I have over a dozen hours of copyrightiting content on this channel. So, I'm not going to reiterate the 4:24:11 basics for anyone that is here. I want to cover the foundations. Then I'm going to give you guys a whole bunch of calls 4:24:18 from my paid communities that people paid a lot of money for. And then I'm going to set you off to where you can 4:24:24 learn more. So if you haven't already watched the 4hour and 8 hour copyrightiting courses, then those are 4:24:30 again must watches. They're like this video in the same style. So if you like this, you're going to love that as well. 4:24:36 I just thought I would go through that. So in case some of you guys are thinking like why does it feel like some of this is missing? This isn't as tactical as I 4:24:42 thought it would be. Just take that into note that if you want the real nitty-gritty, getting really extremely 4:24:47 into the details on every single letter of every single word, then that is available in the free 4hour and 8 hour 4:24:53 courses. 4:24:58 So, here's why you want to make reading feel like scrolling. You ever heard, 4:25:03 you ever start reading something and then 5 minutes later you realize you haven't stopped? That's the goal, right? 4:25:09 Sometimes you get so entrenched in something and you're like, "Wow, I actually read that whole thing." That's exactly what you want to do in your 4:25:17 copy. Good copy shouldn't feel like effort to the reader, more like a sharp ice skate gliding across the rink, like 4:25:25 skimming a feed, like your brain already knows what's coming and wants to see if 4:25:30 it's right. It's kind of like when you play a video game and you lose track of time, or you watch a movie and you lose 4:25:36 track of time, or or you watch a new show and already you're on like season 8. So, what's the trick? Write it in a 4:25:42 way that makes each line set up for the next. Even if the next line is just three words, even if it's empty space, 4:25:50 don't be clever. Don't try to make the reader disappear. Don't be clever. Just try to make the reader disappear in your 4:25:56 writing. Next is moving the needle. Forget the fancy tactics for a second. What really 4:26:03 moves someone to buy isn't specifically the product, the BL brand, or the platform. It's what's happening inside 4:26:09 the customer's head. And here's what I mean. Marketing psychology is about understanding a particular moment. The 4:26:16 one where attention flips into desire. And the desire, that's what we'll be weaponizing in a good way. Of course, 4:26:24 this is how to get into their head or be ignored. Because getting into people's head and being so relatable to them that 4:26:32 they think that you're like listening to them through their iPhone microphone, that is how much you want to be able to 4:26:38 get into their head. Because once they really truly feel like you understand their problem, they will then assume 4:26:43 that you also understand how to solve their problem. If you can enter the 4:26:48 conversation that's already happening in your buyer's mind, you win. And at that point, you don't even have to convince 4:26:55 them of anything. You just have to show them you get it. Their hopes, fears, 4:27:01 what they're sick of, and what they secretly want but won't say out loud. If 4:27:06 your copy feels like it was pulled straight from their thoughts, you've already won. And that's how trust gets 4:27:13 built instantly and action follows that trust as well. Now another part of the 4:27:18 probably one of the biggest ways in determining factors that actually get people to take action is urgency and the 4:27:25 feel fear of missing out and they completely equal sales. So so for 4:27:30 example people respond to time limits not logic. Give them a reason to act now. You've seen you know countdown 4:27:36 timers sale ends soon this sort of thing. Now, there are, you know, very cheap ways to do it like, "Oh, get this 4:27:42 now or else you're not going to have be able to have or this is not going to be around for long." Or you can make it 4:27:48 feel real and genuine by actually making it real and genuine. And I'll show you 4:27:53 how to do that. But another marketing term that I don't think that I have down is that the best marketing simply states 4:28:01 the facts and tells the truth. That's it. States the facts and tells the truth. So that's going to be highly more 4:28:10 effective and I'll tell you why. So for example, I've shown you already I I've 4:28:16 already done multiple interviews with people making 10K per month with copywriting, right? 16K per month, 18K 4:28:24 per month, etc. Now, me just showing you that and you 4:28:30 watching those videos is going to be far more effective than anything that I could say but not having results. So, I 4:28:37 could say, "Yeah, man. You're going to make this much money and you're going to make this much money cuz businesses are going to want you and because I know the 4:28:43 best outreach strategies and I know how to get clients and I know how to scale them and I I know how to do this and I 4:28:48 know how to do that." Instead, I'll just shut up and I'll just show you that I've already done it for so many people and 4:28:55 that's what gets people inspired far more than you sitting there again trying 4:29:00 to convince them. So, if you state the facts and tell the truth, it is going to do far more for you than simply just 4:29:06 trying to convince people. Next is quantity versus time scarcity. So, limited spots is more like quantity and 4:29:14 then limited hours is time scarcity, how much time you have left. Use both, but be careful and know when do you use 4:29:22 which. We'll get into that. Next is seasonal urgency. So, take advantage of what they already feel. Back to school 4:29:29 or Black Friday or New Year. These sorts of urgency work really well as well. And then next is personal/ universal 4:29:36 pressure. What matters most to them beats what matters most to you. And by 4:29:42 using all of this, this is how momentum is actually built. This isn't by any means forcing a decision. 4:29:48 You're getting the customer through the fog so that they can make the choice they already want to make. They're 4:29:53 already on the edge. They already know they want it. They already have their credit card details and they just haven't really clicked it yet. And then they say, "Oh, 4:30:00 you know what? This is only going to last a couple more days, so I might as well just do it. I might as well just take action on something they already 4:30:05 want to take action on." Yo, what is up everybody? It's your boy Tyson 40 in the flesh, and we are on like recording 4:30:12 session number nine with the 16-hour course. So, if I'm able to pull through 4:30:18 this is probably going to be like 30 plus recording sessions, my brother, you can finish a complete 16-hour course. If 4:30:25 I can do all this, then I know you have it in you. So, with all that being said, we're going to go to the next part of 4:30:31 the marketing psychology, which is social proof and herd mentality. The thing is is that most people don't like going first. Most people don't want to 4:30:37 be the guinea pig. I'll give you an example. Actually, I just I just thought of this. I just got a fresh cut. Imagine you have a homie and he wants to be a 4:30:44 barber one day and he says, "Hey brother, I want to practice on your head. I want to practice on you." Would 4:30:51 you rather go to him or would you rather pay, even if it's a premium price, some dude who's been doing it for 7 years 4:30:57 straight every single day of his life? The answer is obvious and simple. Unless you like getting messed up, but you 4:31:03 know, it'll always grow back, so it's not the end of the world. But still, you don't want to go first cuz you already know it's not going to be a good 4:31:08 situation. I'll give you another example. Do you want to be a heart surgeon's very very first patient or 4:31:14 would you rather the dude and pay more for the dude who's been doing this for multiple decades? It's simple. We all 4:31:20 want to believe we're independent thinkers. But most of us check the room before we act. And that scenario is very 4:31:27 visible when people are spending money. They want to see every review, results, and piece of proof. I don't know about 4:31:32 you guys, but when I'm going to buy from Amazon, bro, I'm checking the reviews every time. If it's got 700 fivestar 4:31:39 reviews versus one that has like two reviews and they're both three stars, which one are you picking? Even if the 4:31:44 one with more reviews costs substantially less, you're still picking that one because it has way more 4:31:50 reviews, way more people have tried it and given it a good review. You're going to go scroll down. You're going to see what people are saying. Most people are 4:31:55 loving it. Some people don't really like it, but they're haters maybe. So, you still buy it anyways and you will actually pay a more premium price. 4:32:02 screenshots, weight lists, follower accounts, anything and everything before handing over a simple single scent. Now, 4:32:09 another example actually of this, I have a lot of examples and and analogies for this one for some reason. I have a private one-to-one mentorship and for 4:32:15 that people apply and I showed a screenshot on my Instagram before where it was literally over 9,000 applications 4:32:22 we've gotten over a few months. We only let in around a 100 students, active students at a time. So, there is real 4:32:28 actual scarcity. Again, one of the best ways to market is to just tell people the truth. Just tell them the truth and 4:32:34 tell them what's actually going on and just give them proof of that. So, another example is when I showed you guys that there is a $99 per month 4:32:41 community that other people have paid $500 just to join. I actually showed the screenshots, but what most people do is 4:32:47 this. They will say like, "Yeah, man. I got this mindset course. It's valued at $2,000, but you get it today for just 4:32:53 $200." Everybody's BS detector is going off like crazy because they know that that's not true. Where did you get this 4:32:59 valuation? You just pulled it out of thin air. But if you can add proof to basically anything that you are doing, 4:33:04 it goes an extremely long way. It's not the time to start bragging the achievements. People want to see safety. 4:33:11 If they see others saying yes, they're more likely to say yes as well. They're just written in the fundamentals of 4:33:17 human behavior. Next is to understand that authority breeds instant trust. When someone looks like they know what 4:33:23 they're doing, we stop questioning and we start listening. It's literally a way to fasttrack your way to earning trust. 4:33:29 See, the thing is in 2025, we live in the age of information overload. There's too much information. Too many people 4:33:34 want our attention. Our minds are filtering machines. And what that means is our minds tell us exactly what to 4:33:42 ignore and we ignore 99% of the stuff that comes across our eyeballs. So you, my friend, have to prove as to why what 4:33:49 you're saying is actually true and why it matters. Not just if it's good information, but who it comes from is 4:33:55 huge. For example, imagine if I was a complete brokie. Would you sit here and watch a 16-hour course of me showing you 4:34:01 how to become a millionaire? I hope that you wouldn't. I hope that you would not. Not to mention, I've helped tons of other people become financially free and 4:34:07 make over six figures as well. So, if I didn't have any of those accolades, please, I would hope that you would skip 4:34:14 the video and maybe look for somebody with more authority, with more proof under their belt. But luckily, you 4:34:19 already have that in front of you right now. But that just shows you how important authority really is in a world 4:34:24 full of noise. That's an easy way to actually get leverage and get people to listen to you without a PhD developed 4:34:30 brand or a blue check mark. I mean, you can just buy one right now, but you get the point. You just need clarity, show 4:34:36 certainty, and a track record that speaks louder than just what's inside of your Instagram bio. Position yourself 4:34:41 like an expert, and people start leaning in before you even say a word. The rule 4:34:47 of reciprocity. This one is hugely important and if you nail this, you will go far. And so it's really simple. You 4:34:52 give first. That's it. You give first. That's the move. Giving something of value. Now, it's no secret. People will 4:35:00 try to point out, "Oh, Tyson, you do this. Oh, Tyson, you do this. Oh, Tyson, you do that thing that you're teaching right there." Yes, I give like crazy, 4:35:06 but that's part of the reason why I never have to sit here and ever beg a person to buy. Here's the thought process you need to understand. I've had 4:35:12 people buy things from me and be like so eager. They literally say, "Tyson, take my money." The reason why is because 4:35:19 they've gotten so much value already that when they pay for something from me, they're not any longer paying for 4:35:26 the thing that they're going to get. They're paying for all the stuff they've already gotten. They think, you know what, I've already gotten like $1,000 4:35:32 worth of value from this guy, so why don't I buy something from him anyways? And even if it were bad, which it 4:35:37 obviously won't be, but even if it were, I would have already gotten the value anyways. So, it's impossible for me to 4:35:43 be disappointed. And here's the other thing. If the free content is this good, if the free stuff is this good, if all 4:35:49 the stuff he gives away is this good, can you imagine if you actually paid? It would be insane. And this is what I 4:35:54 teach everyone to actually do in order to get their first clients, make their first sales. This is like the the ground 4:36:00 level. Number one is giving first and then you can ask. This is beautifully 4:36:05 put in a book from Gary Vee called The Thank You Economy. It is it's back there 4:36:10 on my bookshelf somewhere. I think it's actually this one right here. here. It has a red cover. It has the yellow text on it. The thank you economy is 4:36:16 essentially an economy that is driven off of thank you. As in you giving people things and then them actually 4:36:22 reciprocating by giving you something, a useful insight, a tool, a piece of clarity that they didn't have before. It 4:36:28 can be something small. It can be something medium. It can be something huge. Something that makes them think, damn, if this is free, imagine what's 4:36:34 paid. When you give it real value upfront, people want to pay you back. It's built in our psychology. If someone 4:36:39 holds the door open for you, you're going to say thank you and want to hold the door open for them next time. It feels uncomfortable not to give somebody 4:36:46 something after you've been giving something. And that's exactly what makes this so so so powerful. Next is the fear 4:36:53 to desire spectrum. And understanding this and the points in between is going to help you really figure out what to 4:37:00 even say to people and when to say it. So every buying decision lives on a spectrum. A spectrum that you need to be 4:37:05 in control of and tilt in your favor. At one end is fear. The fear of wasting money, looking stupid, picking the wrong 4:37:12 thing, wasting time. And at the other is desire for ease, status, control, 4:37:17 relief, power, whatever they think the outcome gives them. Your job is to bridge that gap. Ease the fear just 4:37:23 enough. Then spark the desire so strong it feels irrational not to act. A lot of copy only speaks to one side, but the 4:37:30 best pieces dance between both. And it really, really, really is a dance. You guys remember that structure I talked to 4:37:36 you about a little bit earlier. Problem, agitate, solution. Now, this is a structure in all of marketing. That's all you you'll see it all the time. We 4:37:44 mainly use it for emails is when I actually say that, but it's like this. You talk about a problem that most people have. You tease the solution, 4:37:50 then you agitate the problem even more, and then you give someone the solution. So, I'm going to give you another example of what that would look like. 4:37:55 So, you start with a problem, right? Let's just stick with the fitness example since that seems to be what I'm what I'm on more more on lately. So, the 4:38:02 fitness example, the people who go to the gym consistently, but they don't actually get any results because they're 4:38:08 off. Their consistency is off, their intensity is off, and they're just overall off. And then you give them a 4:38:13 little piece of the solution. I used to think like that, too. Or, I knew somebody else who thinks like that or 4:38:18 it's no wonder why you think like that. This is what people tell you, but I've actually found out the truth that's been able to get me this great result. So, 4:38:24 you just show them the problem, right? Their fear, the bad thing. And then you tease the problem a little bit or you tease the solution a little bit. And 4:38:30 then you agitate the problem even more. So here's how this goes. You have fear on one side, which is like the extreme. 4:38:37 What's the bad thing that happens longterm if this never gets fixed? Then you have obstacles, which are like what 4:38:43 are the bad things that are happening right now or within the next few days that you're struggling with? Then you have want. It's like, okay, if all of 4:38:49 these things were alleviated, what would you be able to do in the short term? Then you have dreams. If all of these things were alleviated, what would you 4:38:54 be able to do in the long term? What would that look like? So I'll take you through each one of these sections. When it comes to fear, what would that look 4:39:00 like? Fear that you're going to be old one day. You're going to have muscle problems. You're going to have arthritis 4:39:06 cuz you don't have any muscle supporting your bones. You're going to waste a bunch of time in the gym just to get absolutely no results that you could 4:39:12 have spent doing other things. You're going to be at the park with your child and you're going to be running around with them out of breath and you won't be 4:39:18 able to actually spend quality time with them because your body is holding you back. That's like the long-term fear. 4:39:24 Next, we have obstacles. Knowing how to track your macros, what macros exactly to eat, how hard you should train, what 4:39:30 sets you should do, how much volume you should do, what exercises you should do, etc. Next, you have wants. I wish that I 4:39:36 had someone to keep me accountable. I wish that I had a very, very easy and simple workout plan that I could follow 4:39:43 where I could get in the gym 1 hour and then out. Or I want to be able to get results while still eating the foods 4:39:48 that I love and not feeling like I'm eating rabbit food every single day that I hate. Then long-term dreams. I want to 4:39:53 have the body that serves me forever. I want to be the person that is at the 4:39:59 beach or is at the swimming pool who just loves to take their shirt off and doesn't feel self-conscious about themselves. So, I just walked you 4:40:05 through every single one, the whole fear to desire spectrum from fear, obstacles, wants to dreams and understanding every 4:40:13 part within that is going to help you very much. So, here is the PAS formula but broken down into the fear spectrum. 4:40:19 So, you start with giving them their obstacles. Are these the obstacles that you're struggling with right now? And then you give them a little bit of a 4:40:26 taste of their dreams. Well, I used to deal with those obstacles, too, but now I got whatever you want. But then you 4:40:33 talk about the agitate. And the agitate is how does it show up in your life? And how are things going to look if you 4:40:39 don't fix this? It can all be boiled down to that. You tell them how it's going to show up in their life, why it's going to make their life awful in the 4:40:45 long term. And then you finally get to the solution, which is the advice, the actionable advice that they can use in 4:40:51 order to get results. And then you loop that in to whatever your product is. Now, we have tons of examples on how to 4:40:57 do this, but giving you a little bit of a taste of how formulaic all marketing is going to help you really realize that 4:41:04 it's really not as daunting as it seems. It takes a few hours to learn how to write copy. Of course, it takes longer 4:41:10 than that to master it, but that's all you really need to know. Finally, is risk reversal psychology. So even when 4:41:16 people want to buy, there's a silent voice in the back of their head going, "What if it doesn't work?" That's the hesitation killer, and it's the reason 4:41:24 why many businesses lose a sale. But the pros, they've become immune to it. How? 4:41:29 They use risk reversal to shut out that voice. Guarantees, trials, proof. 4:41:34 Whatever makes them feel like the downside has disappeared. These are safety nets that put the customer at 4:41:40 ease. you remove the friction and suddenly the offer feels like a win before they even click buy. Now, now 4:41:46 we're going to cover this a little bit more when we get into like outreaching and client getting. But this is also 4:41:52 just really important when it comes to overall marketing as well. Things like guarantees, things like low ticket 4:41:58 offers, for example. So, a low ticket offer is like, you know, $27 and I'll give you these 10 templates. Very, very 4:42:05 small, very, very simple. And again, it does almost the same thing as a feeling of reciprocity where people get it, they 4:42:10 really like it, and they feel like they want to do more business with you because they already did one transaction. And then that lowers the 4:42:17 risk. And because the price is so small of $27, again, it lowers the risk even more. A lot of people have a guarantee. 4:42:23 Oh, 60-day guarantee, that lowers the risk even more. So, by being able to lower the risk, more people are going to 4:42:29 want to buy because it doesn't feel like there's as much downside. Next is premium positioning. The higher the 4:42:36 price, the higher perceived value. I don't know if you guys have ever done this. I definitely have, but sometimes I 4:42:41 buy the more expensive product just because I assume it will be better. This is what one that I've actually done very 4:42:48 very very recently within the last couple days. I went on Amazon looking for a like laptop backpack, something 4:42:54 small that I can take to like a coffee shop, do some work on, put my headphones in, put my AirPods, put my book, 4:43:01 notepad, etc. And I went to Amazon and I just filtered anything over a hundred bucks because if something is 30 bucks, 4:43:08 I immediately think the zipper is going to break, the fabric's going to break, it's going to smell weird and like a 4:43:13 factory, which it is true. A lot of the times when I buy something as cheap as possible, it's crap. But when I take the 4:43:19 time and spend a little bit of extra money to get something premium, then it usually comes feeling a little bit more 4:43:25 premium. So, this goes against what most people think and and I want you to really try to understand this on a 4:43:31 fundamental level is that anybody can make their prices lower just in general. A lot of people think, well, having 4:43:37 lower prices is better because more people are going to buy and you're going to make more money. Well, that's not always the case. Not always the case at 4:43:44 all. A lot of the times when you have a very highriced item, it will be seen as 4:43:50 higher value. So, it's counterintuitive, but sometimes raising your prices actually will get you more sales. This 4:43:56 is something that happens a lot in uh like B2B or agencies. I've worked with a lot of those before in the past. So, a 4:44:02 business that helps another business make money. And the thing with businesses is they have money, they have capital, and they have the budget. The 4:44:08 thing is just convincing them that they're going to get an ROI. So, often times businesses who sell something for 4:44:15 $10,000 will actually get more sales if they sell it for 12, 14, $16,000. 4:44:20 because the business sees that as more valuable. This is the expensive. This is the luxury brand. This is the premium 4:44:27 option right here. Here's the paradox. The higher your price, the easier to close in some circumstances. Sounds 4:44:32 counterintuitive, I know, but this is because in most minds, price equals quality. I actually make this joke with 4:44:38 my friends and just people that I know is that I'm like I look at something uh where I'm buying something at a store where they have the little price tags 4:44:44 and I'm like, "This one has a higher quality number, so I'll take that." I don't even call it the price. I call it the quality number because um it's kind 4:44:50 of a flex, but it's still just the fact that things that are more expensive usually just are really good. For example, actually got the Colgate IO or 4:44:57 something. Some special toothbrush. It's like a smart toothbrush. It hooks up to your phone. It shows you if you're 4:45:02 pressing too hard on your teeth. It was like over 100 bucks. I was like, you know what? I won't get teeth. I won't 4:45:08 get teeth. And 100 bucks is a lot for a toothbrush, but I could get the $12 toothbrush, but I don't feel like my 4:45:14 teeth will be as white. I don't feel like my teeth will be as clean. I don't feel as though I will be my very best self. So, I'm going to spend the premium 4:45:20 price anyways. That's what I did. That's what lots of people do. And that's why the companies make these extremely 4:45:26 highriced things. Why do people spend thousands of dollars on Gucci product Louis Vuitton instead of Costco, 4:45:33 Walmart, and Target? Because they are higher quality products. One of the richest men in the world, and I believe 4:45:38 his name is Renald something, owns a luxury brand. And he's the richest man in the world. There's a reason why he's 4:45:44 one of the richest men in the world and not the people who own Walmart, Target, Costco, etc. They are very rich, don't 4:45:50 get me wrong, but there's a common pattern that you're supposed to see because they are higher quality 4:45:56 products. Even though a lot of the times they're made in like China, but they are perceived as higher quality. A cheap 4:46:01 price makes people hesitate. They start asking why is it so affordable? Is it 4:46:06 because there's something wrong with it? But premium prices signal confidence, results, value. This is how luxury 4:46:13 brands are so successful. It works just as well for services, coaching and digital products as well. So if you want 4:46:20 to charge more, become worth more in the eyes of your customers. Next is the before and after effect, which is story 4:46:26 selling. Stories are one of the most, if not the most effective ways to sell things, and you will notice them a lot 4:46:33 in advertisements and in videos and just how captivating they are. To drive the point home even farther, stories have 4:46:40 been entertaining humans since the beginning of our inception. Since humans 4:46:45 even existed, what were they doing? They were drawing pictures of people and animals on like the cave walls with a 4:46:52 rock and these were all telling stories. Storytelling has been around for that long. This is something really important 4:46:57 to grasp. People don't buy products, they buy better versions of themselves. And that's why storytelling works so 4:47:03 well. The reader will naturally embed themselves in the universe that you create, making them relate to your 4:47:09 message and feeling the emotion. This is where you show them where they are frustrated, stuck, doubting, and where 4:47:15 they could be confident, clear, and thriving. The story becomes the bridge, and this is where the magic happens. 4:47:22 When your offer becomes the perfect vehicle to make them start the journey, you build a whole new reality for 4:47:27 someone within just a few seconds. And the next principle is ultra specificity. Vag doesn't sell, but clear does. Very 4:47:35 clear. The more specific your copy gets, numbers, names, scenarios, details, the more real it feels. And when something 4:47:43 feels real, it becomes believable. Nobody remembers. Grow your business. But book 11 qualified sales calls in 7 4:47:49 days without running paid ads, that gets attention. Specificity clears the fog of doubt the customers are lost in. Say 4:47:55 what you mean and show what it looks like, and you let them see it. So, combining these last two we just learned, story and ultra specificity. 4:48:03 I'll put it to you like this. So, let's say there's a story and you're somebody who wants to lose weight. That makes you 4:48:08 a lot like Justin. See, when I met Justin, he was quite overweight and he 4:48:14 would fall into this constant cycle of feeling guilty about being overweight. And then because he felt guilty, he 4:48:19 would feel just emotionally drained. But one of the best ways for him to recharge was eating. So, this one day he was 4:48:25 feeling particularly bad about himself. So he decided to go to Wendy's and he was ordering himself his usual, a 4:48:31 Baconator and a large Frosty. And as he was ordering, he noticed this little 4:48:36 group of teenagers off to the side snickering. And he could hear them making fun of him because he was an 4:48:42 overweight dude buying overweight food at the store. And at that moment, it 4:48:47 really hit him. And he just wanted to cry right there in the middle of the store. He decided not to even finish his 4:48:53 order. He left Wendy's that very day and he sought help. So the reason as to why that works so well is one because it's 4:48:59 telling a story and a story that's hyper specific feels so much realer. Imagine if I just said Justin was this guy. He 4:49:06 was a little bit overweight. He didn't like being overweight. So he came to me and I helped him lose weight. It's like that's what happened overall. But 4:49:12 because it wasn't as specific, it was just not as impactful. Next is the 4:49:17 attention economy. While capturing focus is everything, aka hooks. There's a common misconception that you are going 4:49:23 to be fighting your competitors in the market. But this isn't the case. You actually are fighting something far 4:49:28 worse. Notifications, YouTube, Tik Tok, and countless other dopamine traps is what your marketing is competing 4:49:34 against. If you don't get attention, you don't get heard. And if you don't get heard, you don't get paid. If nobody knows you exist, there's no way for you 4:49:40 to make money. It's as simple as that. Hooks matter so much more that they're arguably the most important thing to all 4:49:46 of marketing. All because your window to grab someone's attention is shrinking every year, every day. Learn to grab it 4:49:53 fast and then learn the right way to keep it. How do you do this? Well, another easy and simple way is the value 4:49:59 equation. This is how you increase perceived value of essentially anything. And this is from Almozy's book. 4:50:05 Actually, I'll bring it up right here. $100 million offers. You would think that I'm like sponsored by bro or something. I literally have his book 4:50:11 like on deck. I'm always strapped with Alzy's book. But that principle and a lot of these other principles are in his 4:50:17 book $100 million offers. And he also has another book here called $100 million leads as well, which we're also 4:50:24 getting thoughts, ideas, and frameworks from too. Now, I know you're taking notes right now, or at least you should 4:50:30 be. So, make sure that you don't forget this. Alex Ramoszi shows you exactly how to create value for your target 4:50:36 customer. Because the truth is, people don't buy based on your effort. They hand their cash to you based on the 4:50:41 value they feel in the moment. And the value isn't a mystery. It's simple math. So the dream outcome, like we talked 4:50:46 about, their dream, what they want long-term times perceived likelihood of achievement. So risk reversal, what we 4:50:53 already talked about, right? We're using all the things we we chatted about. We we talked about like addition, we talked about subtraction. And now we're about 4:50:59 to learn multiplication and division. So pay attention in class. This is a a clear hierarchy of information. And the 4:51:07 more information you know, the more it can actually build off of itself. So here's here's what that looks like. Dream outcome times perceived likelihood 4:51:12 of achievement divided by time delay and the effort and sacrifice equals value. 4:51:18 So I have a workout plan. The dream outcome. The workout plan is that you will lose 20 lbs of fat. It's like Jenny 4:51:23 Craig. Jenny 20. Perceived likelihood of achievement. Well, it has a guarantee. So if it doesn't work, you get your 4:51:29 money back and you're actually going to be able to keep it off because if you gain that big weight back, you also get 4:51:35 your money back. So that's like, okay, now I'm really going to make it work. Time delay. 90 days effort and sacrifice. All you have to do is you eat 4:51:43 food from this cookbook and you're done filled with delicious recipes as well. So that's kind of uh an overarching way 4:51:50 that you can do that. Again, we're going to apply these principles to more actual pieces of copy as we move along. So if 4:51:56 you want your offer to feel more valuable, do this. Crank the top half and shrink the bottom of this equation. 4:52:01 Make the outcome vivid and let them see it. Increase belief, show proof, build trust, speed up the results, and remove 4:52:07 friction, pain, and confusion. So, make the outcome vivid. So, I made the problem vivid in my Justin example with 4:52:13 the overweight guy. But I could also make the outcome vivid by saying things like, I actually used my other example of being that guy who likes to take 4:52:19 their shirt off, but someone who makes better food choices. And instead of 4:52:24 recharging by stuffing their face, he actually decided to recharge by getting better, by getting results. And this one 4:52:31 simple shift not only changed his life when it came to fitness, but it changed his life and anything in everything. He 4:52:37 was making more money. He had a better relationship with his wife and kids. And he was overall just winning in life and 4:52:44 his happiness, fulfillment, and his overall intellect all just skyrocketed. 4:52:49 So again, another way you can be hyper specific about not only the problem, not only the fear, every every part of the 4:52:55 fear to dreams spectrum you can be hyper specific about. and you should be hyper specific about in your marketing. The 4:53:02 more you shift those variables in your favor, the more your offer becomes a no-brainer. And that's not because it's cheap, but because it feels like a 4:53:08 shortcut to something that they already want. The power of the no-brainer offer. Actually mistakenly thought that I had 4:53:14 already shown you a couple slides from here. So, if something I said earlier didn't really make a little bit of sense, then this next little bit is 4:53:20 what's going to fill in the blanks for you. I mean, we have so many damn slides, and I've made so many of these, 4:53:25 it's kind of hard to keep track of them because there's like a thousand plus slides up in here, but it's okay. I'm 4:53:32 only human. The power of a no-brainer offer. The common offers that you see advertised are designed to make people 4:53:38 think, but a no-brainer offer makes people move and take action as soon as possible. Because in the mind of your 4:53:44 prospect, thought is friction, and friction kills conversions. When your offer is this good, the decision 4:53:50 bypasses your logic. It triggers instinct. It sells without explaining. It closes without pressure. The secret 4:53:57 is this. Simplify the decision. Make it too good to pass up. Too clear question. 4:54:02 Too immediate to delay. If they hesitate, your offer is not good enough. It's not burning them enough. So, you 4:54:07 need to turn up the heat. So, here's an example. This is one of a high price point. And it says this. For coaches, 4:54:13 consultants, agencies, and service providers looking to build a personal brand while spending only 1 hour per 4:54:18 week creating content. Learn how we can install a podcast growth system that 4:54:24 grows your audience, expands your personal brand, and brings in warm, high-quality leads with 1 hour per week. 4:54:29 So, it is simple. 1 hour per week. So, that's less effort. And then there's nothing really here about time delay or 4:54:35 when you're going to be able to see results, but it's implied that it's going to be soon. A very high and specific dream/outcome, 4:54:42 which is you get to grow your audience and expand your personal brand, bring in warm, highquality leads. And as for a 4:54:49 risk reduction or risk reversal, that's not really here either. But a lot of offers, a risk reversal wouldn't really 4:54:55 make that much sense for because in this one for example, if someone doesn't do the work, like they don't record the 1 4:55:01 hour per week, but they still want a guarantee, then it gets tough for businesses to give people all the help 4:55:08 that they want. Then the people not take the help. And then with that, they still have the guarantee. So they cash in on a 4:55:14 guarantee even though they didn't do any of the work. So in business standpoint, having a guarantee obviously has its 4:55:20 risks. So example, the program might be $16,000 for 4 months, right? That's a 4:55:25 very, very common price point. Your product might be $6,000. Let's say you have a $6,000 product. You net one sale 4:55:32 of each every two weeks. So if you sell one time every two weeks due to the 4:55:37 strategy, at the end of the four months, that's going to be $48,000 in total. So as you can see here, the ROI makes a lot 4:55:43 of sense. So, that's what's going through a business owner's head when they read this headline, which is just a 4:55:48 piece of marketing, and then there's a 20-minute VSSL underneath it. Again, all of this is written by copywriters. He paid somebody to make all of this for 4:55:55 him, the script and the headline. So, with all that in mind, that is what a no-brainer offer looks like. Could it be 4:56:00 a little bit better? Yes. But at the same time, making a really, really crazy good offer is also difficult to fulfill 4:56:06 on. So, the better the offer, the more difficult the fulfillment. So that's where you have to, you know, sometimes 4:56:12 tone it down a little bit cuz you could just say, "I'm going to make sure you get a million dollars within the next 30 days, otherwise I'll refund you." And 4:56:19 that might sound good on paper, but actually making that happen is going to be difficult. So you need to find a balance. So this is what I was referring 4:56:25 to earlier, which is the paid community that I run, which is a low price point. So I'll take you through some of the 4:56:32 bullet points here. Most offers at this price range provide you with two things. Video course content and some templates. 4:56:38 That's basically it. I'm a obviously a believer as you're watching right now that the video content and courses 4:56:43 should be online for free. So in here, what do we even charge for? Well, this offer provides you with over 100 hours 4:56:49 of course content. So there's way, way, way, way more content, and because it's paid, it's even higher quality, dozens 4:56:55 of templates on basically everything that you could ever need, tons of tools, daily live mentorship from coaches who 4:57:01 usually charge $500 to $1,000 per hour. This one's huge, too, because again, it shows you the exact contrast. You can go 4:57:08 get a mentor that will that you pay hourly, which will be $500 to $1,000 an hour. Or because I've been able to pull 4:57:14 the funds from all of the members, there's over 400 members in here. Because I've been able to pull all of those friends, I'm able to myself pay 4:57:20 these coaches that are really, really expensive to come in and do coaching calls with multiple people at a time. So 4:57:26 then that way, everybody gets their copy reviewed, everybody gets their questions answered, and it's every single day as 4:57:31 well. So you can just actively participate on every single call every single day with multiple coaches, an 4:57:36 active community of like-minded people, guest speakers from successful coaches, and then also has sold hundreds of times 4:57:42 for $499 plus $99 a month. And now the extra $400 fee to join is gone. So when 4:57:49 people see this offer, again, I don't even have to market it. They just understand the offer exists and they're like, "All right, say less." All for 4:57:56 literally the equivalent of $3 per day. And this is an example of a no-brainer offer because the value far outweighs 4:58:02 the investment. So, take these two examples in mind where it's like you read it and you're like, "Honestly, bro, 4:58:09 how how could I not? How could I not? It just it just sounds good to be too good to be true." So, we've talked about the 4:58:14 marketing principles. Now, it's time to get into the actual copywriting master class. What keys to press on the 4:58:20 keyboard, what exactly to say, and when to say it. Yo, what is up everybody? is the man himself, Tyson 4D, coming back 4:58:26 with yet another series in the 16-hour free course and we're just getting 4:58:32 started in the copywriting master class. So, with any further ado, without any further ado, let's hop right into it. 4:58:38 What even is copywriting in the first place? You've heard me mention it multiple times. So, what is the actual 4:58:43 Webster dictionary sort of definition so that you can understand exactly what copywriting is and what a copywriter is 4:58:50 and does and everything else. Copyrightiting is a lot more than just writing that sells. It's more like the 4:58:56 art of making people feel something specific and then helping them to take action. At its core, it's psychology on 4:59:03 paper. You're not just choosing the right words to create a result. Think of it like you're choosing the triggers. 4:59:09 Desire, doubt, status, urgency, safety, belonging. Copy is persuasion in printed 4:59:14 form. It's what turns a maybe into a yes, a click into a customer, a product 4:59:20 into someone's solution. But what does the path of a copywriter actually look like? Well, everyone starts in the same 4:59:27 place, guessing what might work. Throwing words at the wall, downloading every template under the sun, trying to 4:59:32 mimic marketing leading brands. But over time, that changes because you stop guessing and you start seeing. You begin 4:59:39 to recognize patterns and eventually you know what makes people open, click and 4:59:44 buy. It's like you stop writing for the brand and you start writing for the brain. You'll progress from writer to 4:59:50 communicator to quiet puppet master pulling invisible strings behind every single sale. If curiosity is a drug, 4:59:57 your words are the need. Curiosity is something crazy you can take advantage of and make your clients a lot of money 5:00:04 because it hijacks the brain. It whispers, "What happens next? What if I miss something? Why does this feel 5:00:09 important? That's how powerful copy works. Raising questions the reader has to know the answers to like start a 5:00:16 story but you don't finish it or you hint at something without actually revealing it until the end. You make the gap between what they know and what they 5:00:22 want to know impossible to ignore. Curiosity is tension and the tension is 5:00:28 what drives action which is what drives people to actually read the whole thing and input and just learn your whole 5:00:34 message. So does this actually work? I'm going to play a clip from a word from my past students from some conversations 5:00:40 that I've had with them on why they started copywriting and what their overall experience has been like with 5:00:46 copywriting so far. So now that you've seen that, what does being a copywriter actually look like? What is the end 5:00:52 goal? Number one, you learn copyrightiting for free, which you will do right now in this course and are doing as we speak. Next is you start 5:00:58 writing some copy and you start practicing. Just like that, you learn and you start writing. And then what I 5:01:04 tell people is this is think something like, well, where do I go to school? What kind of degree do I get? How do people know that I can do this? Just 5:01:10 stick with me here. You don't need any of that stuff because in 2025, people don't care about a piece of paper or 5:01:15 what it says. They care about what you can do. And if you can produce, if you can do, then they don't really care. Next is when you send your practice copy 5:01:22 to businesses as outreach. So, you take the copy that you've written for this business and then you send it to them as 5:01:28 outreach, as you trying to get clients. Now, I have a whole outreach section that's coming up shortly that will show 5:01:33 you how to get clients in every single way to do so and get high paying clients, but for now, this is just the 5:01:39 overall bird's eyee view. So, you get a gig for little to no pay in your first couple of weeks. You work and you earn 5:01:45 while you learn. And it won't be that much. But even if it's a few hundred for just like a email sequence or a website 5:01:52 or a landing page, I mean, are you going to say no to that? You're literally making money pretty much out of the gate and you're learning the skill and you're 5:01:58 actually putting it into practice because you fulfilling client work is the best way possible to actually learn the skill in and of itself. Next is you 5:02:05 get your first $2,000 to $4,000 per month client. This can be anything from daily emails to just writing their 5:02:12 overall copy for their brand on social media or writing some landing pages, some VSSLs. We're going to go over all 5:02:17 of those, what they are and how to write them later on down here. But first $2,000 to $4,000 per month client, 5:02:23 you've been working for them for probably a couple hours per day. And then you want to scale your income up to $10,000 per month. So you continue 5:02:30 expanding your skill set and leveraging your worth to hit that within your first 3 to 6 months. That's the goal to hit 5:02:36 10K per month. As long as it's your first year, I mean, that's still a W. I got my 10K per month with copyrightiting 5:02:41 at around month 9 myself. Then you start outsourcing, hiring, and increasing your prices. And now more work can be done 5:02:48 and your income can scale to $20,000 per month plus. And so that is overall the progression of what it will look like. 5:02:54 And we'll get down all of those steps here momentarily too. So marketing follows important structures and 5:03:00 frameworks just like music. All of those songs that you hear on the radio that hit number one, for example, are built with a formula that works. And marketing 5:03:06 is no different. Once you understand the frameworks, you don't need to guess what works. You just mix things up a little 5:03:11 to see small changes that make the small improvements. You master the structure and you make it your own just like those 5:03:17 number one hits on the radio that you always hear. So I have a training aid here for us. So you can think of, you 5:03:24 know, words as a note. Probably can't hear that very well, but 5:03:29 it's like a note. And then if you create like a structure in an email, it creates almost like a scale. 5:03:38 And then you can use all of the notes in that scale to make yourself a very short song. for example. 5:03:45 [Music] 5:03:50 For example, and the reason why that's so important is because it really isn't as creative as it seems. You're not 5:03:57 going to be like a story writer where you need some inspiration. It is literally just fill in the blank more or less. Now, that's an oversimplification, 5:04:05 maybe a hyperbole, but it's very formulaic. It's very structured. And you just take the structures and you use the 5:04:10 brand voice. You put them together and you can create consistently high converting copy to where anybody in the 5:04:17 ideal target audience sees the words that you've written and they are most likely to buy. So here is the $3,000 5:04:24 email copyrightiting tutorial. It is free, but it should definitely cost at least 3K. So we're going to hop into it 5:04:30 over here. Now, I'm not going to cover every single thing that is inside of this document because again, it's 5:04:36 downloadable down below in the link in the description. Or for whatever reason, if you can't find it, you can just send 5:04:42 me a message on Instagram, tyson.scales, and I will get back to you and send it 5:04:47 over whatever resources that you are trying to get your hands on. So, these are all the things that are actually 5:04:52 inside the three copy frameworks that can sell virtually anything, creating subject lines in your emails to get them 5:04:57 opened, etc., etc. So, as you can see, I have exactly who you could write for right here, ranging from easy, medium to 5:05:04 hard. Now, the main niches, I guess, that you can break them down into is health, wealth, and finance. So, writing 5:05:10 something about finance, for example, that you don't really know much about the actual niche itself is going to be 5:05:15 more hard. But writing something about relationships or fitness is going to be easier because most people have some sort of idea about that. So, it's going 5:05:22 to give you a little bit of an advantage. So, these are everything right here, all the methods. Like I said, I'm not going to go over it 5:05:27 because you already have full access to this. And this is how to write copy with AI and everything in between. So, if you 5:05:34 want the real nitty-gritty, you're going to want to go through that. And now, another resource that we have that I'll open up and show you is the free AI 5:05:40 prompt pack. So, I'm going to open this up over here. And it's very, very simple. It is simply just a small small 5:05:47 small couple of prompts that you can go into chat GBT or claude.ai. Those are 5:05:52 the two main AI websites that I use. go in there and take whatever you've already written, put them in there, and 5:05:57 give them some of these really, really easy prompts. I wanted to make this as simple as possible, as not complicated 5:06:03 as possible, so that you can get started. And not you don't want to copy and paste it. I'm going to obviously 5:06:09 show you exactly how I write it. I'm going to write copy right in front of you. But you don't want to copy and paste it. Ideally, you want to give it 5:06:15 what you've already written and then take what it comes up with that's actually better than yours, and you want 5:06:20 to then merge them together. That is the process. So, here is also a swipe file. 5:06:25 So, here's the thing. A swipe file is essentially a collection of copy that you already like and know already 5:06:30 converts. Chances are, you're not going to come up with bangers every single time you sit down to write. No one does. 5:06:37 That's why your swipe file matters. It's like a backup brain for hooks, subject lines, and angles. Anything that made 5:06:43 you pause, click, or think, "Damn, that's good." But here's the key. You don't just save great stuff. Save the 5:06:49 weird ones, the cringey ones, and the ones that made you mad or curious or slightly annoyed that they worked 5:06:55 because even bad copy teaches you something when you know what to look for 5:07:00 and what to look for to not do as well. So, here's one of our resources that contains 120 plus winning hooks for your 5:07:07 inspiration. So, this is how you can start emails for any part of copy. As you can see, there is tons and tons and 5:07:13 tons of different hooks in here. So go through these, check them out, and I also have like a full free swipe file as 5:07:20 well available in my huge list of resources. So if you're wondering what copy looks like where you're sitting 5:07:26 down and you're about to write and you're staring at a blank screen and you want to figure out how to start, go through some copy that already exists to 5:07:33 get some ideas. Next is copywriting tools. This one's really, really important. Some tools make you faster, others just make the process less 5:07:40 annoying. So Google Docs is where you're going to be doing most of your writing. you're going to be writing live documents in there. Hemingway and 5:07:45 Grammarly help clean up the clutter without killing your tone and they also help you fix any typos. So, if English 5:07:51 isn't your first language and of course you're wondering if this is something that's suitable for you, you're always going to want to use something like 5:07:56 Grammarly. And AI like Chat GBT or Claude.ai can help you when your brain 5:08:01 is fried or when you're just coming up with more better ideas. They're not here to write for you. They're more like 5:08:07 someone to bounce your half-formed ideas off of. And that's it. Use what helps, ignore what doesn't. very very very very 5:08:13 simple. Now, probably the one of the if not the most important parts of all copywriting or just skill building in 5:08:19 general is training your inner mentor. At some point, you stop needing feedback. And it's not because you've 5:08:25 made it, but because that voice in your inner head gets sharper. You start spotting issues mid-sentence and you 5:08:31 hear the objections before the reader even sees the page. That's your inner mentor talking. It's built from 5:08:36 repetition, patterns, and watching better writers work in public. You won't notice it right away, but eventually it 5:08:42 starts finishing your sentences. So, what this looks like is if you've ever watched something for a long period of time, you will naturally start to 5:08:49 outwardly display all the things you've already watched. So, for example, if I just sit around and watch like big 5:08:55 debate videos of people debating points, all of a sudden I get like super argumentative and start arguing as well, 5:09:02 just a little bit more in my everyday life. And the same goes for education as well. And that education with that 5:09:07 execution is just entertainment. But you are still going to be taking action. But 5:09:13 when you are already, you know, brain fried, when you've already taken your action, it's really important to sit 5:09:18 there and quote unquote watch the game tape, right? Watch the game tape over and over and over again because it will 5:09:23 be burned in your mind. If you hear me 100 times consistently say something like, "All right, this lead in your 5:09:29 email or this lead in your copy is too long. You're going to want to shorten it." Then next time you're writing an email, you're going to sit there and be 5:09:34 like, "Huh, Tyson did does say that you want to make that really nice and short. So, I'm going to make it short here." And this is a really easy way to 5:09:40 expedite the process and get better much faster. But this is your warning. Prepare for what is coming next. You're 5:09:46 about to watch 6 to 7 hours of real community content from my private exclusive and highle masterminds. So, 5:09:54 I'm going to break down real copy from real people. And there are no polished examples, just raw early attempts that 5:10:01 needed fixing and the exact notes I gave to make them better. Most people skip this stuff, but if you pay attention 5:10:08 here, your instincts will level up faster than you expected. You'll start seeing what I see, and that's when 5:10:14 everything starts to change. You'll be able to more or less see through the matrix. You'll see an ad. You'll see other things, and you'll be able to 5:10:20 understand them on a much deeper level. So, this is the real world gym versus the theory classroom reality. Everything 5:10:25 up until now has been like learning about fitness. You understand how muscles work. You know the proper form 5:10:30 for exercises. You memorize the nutrition principles. And you feel confident about the concepts. The next 5:10:35 section is like actually going to the gym for 6 months straight. You'll see real people struggling with their 5:10:40 problems. You'll watch me diagnose copy issues in real time. You'll experience the messy imperfect process and 5:10:46 improvement. And you'll build the pattern recognition that separates pros from amateurs. Whether you become a 5:10:51 copywriter or not, just understanding the marketing messaging and psychology behind everything is going to make you 5:10:57 money. It's impossible to argue otherwise. The compound interest effect of watching other people's work as well. So, you'll develop marketing X-ray 5:11:04 vision. Right now, you can probably spot obvious bad copy. After this section, you'll instantly see the subtle 5:11:10 psychological triggers being used or missed. Why certain offers feel irresistible while others fall flat and 5:11:16 the tiny tweaks that can easily multiply revenue that's actually generated. Now, 5:11:21 it's like becoming fluent in a language. At first, you translate word by word. Eventually, you think directly in that 5:11:27 language. And this section gets you to thinking in copy. And then next is that you'll actually build that inter inner 5:11:33 mentor. So every time you watch me critique someone else's work, you're downloading my thought process into your brain. Months from now when you're 5:11:39 starting and you're staring at a blank page and you'll hear my voice asking, "What's the real transformation here? 5:11:45 What objection are you not addressing? How can you make this more specific? Where's the hook? This internal guidance 5:11:50 system is worth more than any template or formula that you can find or that I can even make you or give to you." And 5:11:56 then the pattern recognition superpower. So after watching dozens of real examples, something magical happens. You 5:12:01 start seeing patterns behind the patterns. You see the overall structure. You see the architecture of how 5:12:07 marketing even works and operates. So how do you go about maximizing this experience? One, you want to take notes 5:12:13 on any patterns that you're seeing. If you see me point out something consistently in most people's copy, then that means it's usually a very bad habit 5:12:20 when when inside most beginners. So don't just watch passively. Write down common issues that appear across 5:12:26 multiple examples. Next is to pause and predict. So this one is actually interesting. Before I give the feedback, 5:12:31 pause and ask yourself, what would I change about this copy? What's the biggest issue that I see and how would I 5:12:37 improve this offer? And then if you and I after that say the same thing or have the same critique, then you know that 5:12:42 you're actually finally starting to get it. Next is to apply immediately. After every few examples, look at your own 5:12:47 copy if you haven't yet and ask, do I have the same issues? How can I apply these insights to my work and what 5:12:53 patterns am I seeing? So, business schools use case studies. Why? Because real life examples are better than 5:12:59 theory. This section is your copywriting case study library. Dozens of real businesses, real challenges, and real 5:13:05 solutions, all analyzed by someone who's written a copy that's generated millions in revenue. Yes, it's hours of content 5:13:11 for free. But it's also the difference between knowing about copywriting and being able to perform as a copywriter at 5:13:17 a professional level or just a business person in general. So, without any further ado, you're about to watch me absolutely roast beginner copy. So, 5:13:25 we'll see you there. I'm taking no prisoners today. I'm taking no prisoners today. If your copy sucks, I'm going 5:13:31 next. If I read the first three lines and you got grammarss and you got errors or it's just bad, I'm skipping. I'm 5:13:37 skipping you. We have a whole lot of dudes up in here who want their copy reviewed. So, I'm going to review the 5:13:42 people who genuinely visibly clearly put the work in, put the effort in. It's not about skill level, but if I open your 5:13:49 document and it looks like a steaming pile of dookie, I'm literally exiting it and I'm going to the next. Was that 5:13:55 Ariana Grande song? Thank you. Next. So, with that being said, let's get into the roast session. Angle focused on one 5:14:03 painoint. Okay, this is a pretty cool detailed doc. I may have written a a different email not fully aligned with 5:14:08 the angle cuz I strugg struggled to coming up with one. What's your angle then? Why making more money makes it 5:14:14 harder to switch off your brain? This will free you from the constant exhausting mental loops that keep you 5:14:21 working 24/7 uh even with your family. Okay, here's the thing that I'm confused about. Is 5:14:27 the product and of course I could just watch the whole VSSL, but I'm not going to do that. Is the product about 5:14:33 Actually, no. I know what it is because I watched I watched the VSSL or I read 5:14:38 the headline. So, here's where you're wrong, my friend. This is for people who want to make more money, not for people who want mindset coaching. What was the 5:14:45 headline? Do you want to make 100K, 200K, 500K, or even a million dollars a 5:14:50 month? Something like that, right? So this isn't about hey man like you know this is how to actually relax when 5:14:56 you're not working. That's not what that that doesn't align with the VSSL. So here is the overview of how you want to 5:15:03 even create your copy. Okay. Right now I'm going to do a macro level zooming out. You want to look at their VSSL and 5:15:08 you want to look at every single belief shift, every single belief shift that is in the VSSL. Then you want to have those 5:15:16 all down on a document and all of your emails are essentially going to be about those. They're going to be all types of 5:15:23 those belief shifts. For example, one belief shift that's in my business, that's in my company that you guys should know by now is that copywriting 5:15:30 is a great way to start making money online. Probably the best way to get to 3K per month to 5K per month. But to get 5:15:35 to that 10K per month, you're going to have to add some more to your what I call copy toolkit. And this does two 5:15:41 things. When you add things to your copy toolkit, one, you get more employable. Your total addressable market grows. 5:15:49 Now, instead of only going for businesses who need copywriters, now you're going for businesses who need 5:15:54 copywriting, email marketing, funnel building. So, you go from a million possible clients to 10 million possible 5:16:02 clients just because you're diversifying your skill set. On top of that, because you are more skilled than you otherwise 5:16:08 would be as just a copywriter, you're also making more money. That's one belief shift belief thing that I have in 5:16:14 my business. So, you're going to want to go through his VSSL and find all of those ones in his, right? And always tie 5:16:20 it back to how it makes him more money. Now, if somehow someway in the email you do tie it back to making more money, 5:16:26 which right here it doesn't say, then that's where you're going to want to switch some things around because I read 5:16:32 the angle. I read the what's in it for me, but I didn't really see anything that's like, oh, you want you want to 5:16:37 learn this because you want more money. It's more like you want to learn this so that you can relax, which is not what 5:16:43 entrepreneurs want to do. Let's go. Let's look. Sacrifice peace for money. 5:16:48 Okay. Stuck in business means more energy. No. No. That's booty cheeks. I 5:16:54 don't know what the hell that even means. What? Nah. There's a 75% chance you're dealing with booty cheeks. No. 5:17:00 Like what? No. Money doesn't bring freedom. Nah, bro. I don't care. Make 5:17:06 peace with your business. Nah, bro. What? You're repelling freedom when 5:17:12 making money. Nah, bro. You're literally writing an email to entrepreneurs saying in every single one of these subject 5:17:18 lines, what is it saying? What's the one sentence actual meaning of it? Making money bad. What does that even Why would 5:17:23 you imagine somebody who's obsessed with making money and your product is about making more money and you are sending an 5:17:30 email saying making money bad. Let's just read Let's just read the email. Let's just read the Danny. Hey, first name. If you've been feeling like your 5:17:36 brain is shutting down lately, and if being present at dinner with your family makes you feel a challenge, that's 5:17:43 right. Being present at dinner with your family feels like a challenge, then listen close. You can definitely fix 5:17:50 this. Okay. So, what we have here is two if statements in the lead. This is in 5:17:57 copyrightiting. There's not a never or always, but I wouldn't do this. I would not do this. If you've been this full 5:18:04 sentence and if you've been this full sentence, then listen close. So there's two reasons as to why I wouldn't do this 5:18:10 one. It spits in the face of the rule of threes. The rule of threes is like if you're making like a little list, you don't make it two. You don't make it 5:18:16 four, you make it three. Three is just a satisfying number in the human brain. It's psychology. And it's your damn 5:18:23 lead, bro. It's your lead. I know you've heard me say this before. You have to be choosy with your lead. Pick one thing. 5:18:30 People go in their lead. Are you struggling with over being overweight? You have excess body fat. You don't like 5:18:36 who you see in the mirror or you're trying all these diets and it's not really working or you can't really figure out how to lose weight or you 5:18:42 struggle without having to eat all of your favorite foods. It's like the one thing, one problem, one if statement, 5:18:48 one relatable sentence, one idea, one, not two, three if it's later on in the 5:18:54 in the email, but that's for another day. Then listen close. If you try to make any more money, it's going to 5:19:00 decrease your chances of achieving success. If I'm a moneyobsessed entrepreneur, which is who you're looking for, this email is going to be 5:19:06 like, "Brother, this is dumb. This is, you know what this sounds like? This sounds like one of those fairies online that's like, in order to be happy, all 5:19:13 you need is your family. All you need is peace. You can be peace and peaceful and 5:19:19 broke." Mhm. That's the life. And as a business and entrepreneur, I don't want to read that. And that's what it sounds 5:19:24 like you're getting into. Whether that's getting financial freedom, spending more time with your family, and even hit the 5:19:31 next level with your business. Let me let me translate what you just said. If you try to make any more money, it's 5:19:38 going to decrease your chances of hitting the next level in your business. If you eat more food, it's going to 5:19:44 decrease your chances of gaining weight. Why? Because at this stage, at what stage? At what stage? Most business 5:19:50 owners can't handle their own success. Now, when you say this stage, you're probably referring to this line up here, 5:19:57 right? Look at how far away this is. In order for me to know what you're talking about right here, I would have to 5:20:02 remember what you said like 10 lines ago. This is called assumed readership. You know why it's called that? Cuz 5:20:07 people don't read. I know you think people go through their email and they say, "If you've been feeling like your 5:20:12 brain is shutting down lately, and if you're if being present at dinner with your family feels like a challenge, no, 5:20:18 they go like this. If you know some clothes, you're trying to make any more money. Why? Because at this stage, at 5:20:24 what stage? I'm confused. Click off. They skimming. They ain't reading. They skimming. So, if you're going to say 5:20:29 this, it that all those words that refer to something, just say the actual thing. 5:20:35 You know what would be good here? Just say a revenue number. So, the dude's landing page. Let's go back and give it 5:20:40 a little peekab-boo here. Six and seven figure online businessmen. Wait, what? This literally says sevenf 5:20:47 figureure online businessmen who want to get to 100K months. Bro, this this 5:20:52 headline gets worse and worse every time I look at it. If you're at if you're at 100K per month, I'm going to show you how to get to 100K per month just by 5:20:59 changing how you think. Most business owners can't handle their own success. Every decision that they make either 5:21:05 comes with hesitation or guilt. And that's the worst state you could be in 5:21:11 when building a business that brings you freedom. Most business owners can't hear their own success. Right here is a 5:21:16 perfect time for a why and then tweetable slash line that needs 5:21:23 explaining. For example, most business owners can't handle their own success every decision. That's right. Yeah. 5:21:29 Because at this stage at seven figures, actually, I would just put six figures here. All right. Because at six figures 5:21:36 and above, most business owners can't handle their own success. Why? because 5:21:42 they're being pulled in two directions. They either work harder and make more money or they enjoy what they have and 5:21:48 risk everything that they've built so far. And this is why it's so difficult for so many people to move past six and 5:21:54 seven figures to start climbing towards those $1 million months. Just say that the answer, well, it's not what most 5:22:00 people think. It's not, you know, this or that or that. The real answer is understanding that life has zero 5:22:06 balance. But otherwise, life actually comes in seasons. Let me explain. See, in life, there's a season for work. 5:22:12 There's a season for unhesitatingly grinding your face off because guess 5:22:17 what? There's no way to build a huge business that stands the test of time otherwise. But you have to understand 5:22:24 also in business, there are seasons of peace. There are seasons of leisure. There are seasons of vacation. And 5:22:31 having those seasons live in harmony within your life is not only going to help you build a bigger business, but 5:22:37 also a business that you love. And then I'll go to CTF. And that's the worst state you could be in when building a 5:22:42 business that brings you freedom. Bro, this is it. What? No, the sentence is 5:22:48 This is so crazy that uh Google Docs is like glitching out over here. What? 5:22:53 That's like long as [ __ ] Like, tell me you can't say that sentence in way 5:22:58 shorter. And that's the worst state you could be in when building a business that brings you freedom. I've been there. Where? Where? 5:23:05 I know what you're saying, right? two lines ago. Again, you're assuming readership. Like literally pretend like 5:23:13 the person who's reading has no memory. You have to mention every single thing that you are saying. And I know what it feels like to keep your just don't even 5:23:19 say there just say I know what it feels like to keep your worry radar up 24/7. Okay. We got a pseudo unique mechanism. 5:23:25 Okay. I see you Neo. Okay. All right. All right. Let's keep this going. Let's keep the momentum. Having to make sure 5:23:31 your team is doing doing things right. Yeah. Your competitors are crushing it, making you feel demotivated. Yeah. Okay. 5:23:37 and ensuring your clients are constantly being dealt with. Okay. Okay. Right. We got some We got a good unique mechanism. 5:23:44 Pseudo unique mechanism. We got three good relatables. Right. You You actually did use the rule of threes. Okay. I like 5:23:51 what I'm seeing now. Okay. C can he save it? Can he save it in the second half? You had us in the first half. But you 5:23:57 don't have to be in that constant loop of solving problems. Okay. Okay. Instead 5:24:02 of that, I would use A. But that's all right. That's okay. Let's go. After building multiple sevenfigure businesses 5:24:09 and consulting with thousands of others to six to eight figure brands, I've come to one conclusion. Okay, we building up. 5:24:16 Okay, it doesn't take you any tactics/systems to make more money after 5:24:21 six figures, but emotional skills. You know what? I messed with this so far. Yeah. Okay. Okay. Tell them Neo. Let's 5:24:30 see. Because you've already proven you can make money. And the more you scale, 5:24:36 the more you realize that it's actually possible to hit the next stage every 5:24:42 time. Okay. Okay. I will cut the word actually cuz it's a filler, but okay. 5:24:48 It's only when you clear out your hesitations and take decisions in a way 5:24:53 where they push your business forward instead of slowing it down that you're going to make it. Uh, 5:25:01 no. But okay. Th this sentence is way too long. This is called an Oxford 5:25:06 comma. When you just you do the insertion like that, but because it's so long, it's like this is too much. Now, I 5:25:13 know this is easier said than done. Okay. Okay. He just did a problem solution loop. Let's go. Let's go, Neil. 5:25:18 Come on. Let me see what you got. Which is why I want to show you the six pillar mindset protocol that's helped me and 5:25:24 thousands of other 8 plus figure brands establish those emotional skills. Okay, 5:25:30 he's probably saying this in his VSSL, but dog, like, nah. 5:25:35 But if he says it in the VSSL, then sure. Cuz here's the other thing is that 5:25:42 business owners, entrepreneurs value logic much more than emotion. When they hear emotion, they hear like your girl 5:25:49 getting upset because you pulled your hand away to itch your ear when you guys were holding hands. That's what that's what they think of when they hear 5:25:55 emotion. If they hear emotion, they see they hear irrational. So, I wouldn't use the word emotion. I would use something 5:26:01 else, a synonym. But, you know what? Maybe he says it in the VSSL cuz his marketing is clearly absolute booty 5:26:07 cheeks, dookie balls, but that's neither here nor there. Not only its purpose is 5:26:12 to help you make more money. Missing a word here, bro. Come on, man. You were doing good. Come on, bro. Come on, bro. 5:26:17 These these last three lines better speak to me, bro. But also remove all worries around problems in your 5:26:23 business. If you feel like they could help you go further in your career, click here. No, same thing, dude. Don't 5:26:29 do that. Assuming readership. So, you're assuming readership like crazy. Okay. So, you had you had me going there for a 5:26:36 little bit. All right. Overall, in the the second half was way better than the 5:26:42 first half. CTA kind of fumbled a little bit. I'm not going to lie. You fumbled that end. You were like one yard line away. And I was like, it could have been 5:26:49 such a good buildup from like the middle to the end. Uh, but it didn't happen. So yeah, the biggest thing that's killing 5:26:54 you here is assuming readership and you have some messy messy sentences, dog. Like some of these sentences are like, 5:26:59 "Bro, where did you get this? Where did you get that?" Unique mechanisms are honestly one of my favorite parts about 5:27:05 copyrighting. Unique mechanisms are honestly my favorite part about copyrighting. There's three types of 5:27:10 unique mechanisms. Pseudo unique mechanism is one of them. And let me give them to you. In a business, you 5:27:16 usually have four main unique mechanisms. These are the the the ones 5:27:22 on the VSSL like the main system. So for example, I'm going to show you the uh XYZ copy system and it's comprised of 5:27:28 three parts, three pillars. Uh if you want to study exactly what I'm talking about, go look at Ravi Abua's VSSL for 5:27:35 what he calls the short form funnel. Yeah. So actually I'll just go over his his main thing is called the short form 5:27:41 funnel. And there's three parts to it. There is maybe like brand ecosystem then 5:27:46 there is something else and then there's something else right now a a pseudo 5:27:53 unique mechanism is something that is not those it's like one unique mechanism 5:27:58 that you use in an email so keep your worry radar up 24/7 I would consider 5:28:04 that a a pseudo unique mechanism or if you add things to your copywriter 5:28:09 toolkit it's going to make you more money copyrighter toolkit is a pseudo unique mechanism because it's not one of 5:28:15 the main ones that I ever talk about. It's like one that I might put in a YouTube video or I might put in a uh in 5:28:21 an email. Another one that I have on the top of my mind is called the hesitation tax. What is hesitation tax? It's your 5:28:28 loss of potential that you've given up because you hesitated. Imagine how much 5:28:33 farther along you would be if you never hesitated. The difference between that and where you are right now is called 5:28:40 your hesitation tax. Some people's hesitation tax is a lifetime of potential. So start soon. Hesitation tax 5:28:46 would be a pseudo unique mechanism. I wouldn't say complicated. I'd say it's a little bit advanced, which is why most of you guys don't have access to it. Um 5:28:53 I have a lesson inside of the uh boot camp called something the three 5:28:58 different types of unique mechanism or it's like a unique mechanism master class. Some of you guys might have access to it depending on what level you 5:29:03 are, what you've unlocked so far. But you unlock it when you need it, right? If you're just like working on freaking 5:29:11 your structure, your email structure, worry about your email structure. Don't worry about unique mechanisms. Really, 5:29:16 thanks for the reviews. Of course, brother wanted to send in an email without making it perfect. Nah, don't do that, bro. Like, don't you can send them 5:29:23 in without being perfect, but I'll tell this to everybody. And I'm not just saying this to you, Neo, so don't feel picked on, guys. Don't What is there 5:29:29 even a name for this? It's kind of like an excuse. Just don't give excuses. When you beat somebody in chess, what's the 5:29:35 first thing they say? Ah, bro. I'm rusty as hell, man. If I was really good, I would have beat you, bro. But like, I 5:29:40 just haven't played in a couple months. Like, if I was like brushing up every once in a D dude, shut up. You lost. When people send in copy, they're always 5:29:46 like, "Oh, well, you know, I didn't really try that one. I I I made it before I hopped on the call. It's cope, bro. It's cope. This is your copy. This 5:29:53 is your copy. It's okay. Own it." Once the copyy's on the page, it's no longer yours. Don't take it personally. It's 5:29:58 all right. It's okay. Just take it on the chin. It's okay. There was some really good parts of the copy, man. Don't even sweat it. And also it says 5:30:05 week one, day two. Are you really in week one? There's no way. Anyways, if you're in week one, then I mean, bro, 5:30:12 that's crazy. Most people who are in week one can't even form together a sentence. So, first approach. So, what's 5:30:17 the key to making ads work? Well, here's the problem is that most of the time when people get your ads, they have no 5:30:24 idea who the hell you are. Now, you have to take them from stranger to buyer. And this is extremely hard. But I figured 5:30:31 out a way that you can take people from watcher to buyer, which is literally so 5:30:38 much easier. And then and then you don't have to worry about, well, how do I turn strangers to buyers with my ads? You 5:30:45 only have to worry about how do I turn strangers into watchers and then my ads will do the rest for me. The answer, 5:30:51 retargeting ads. Yeah, I feel like that's more compelling than one method I use is retargeting ads so my audience 5:30:57 feels the need to buy my products. I don't know. Do you guys feel the difference? Maybe I'm tripping. How do I make the sale? By associating my 5:31:03 products with the an emotion that drives the feeling of need in a customer. By associating my products with an emotion 5:31:09 that drives the feeling of need for a customer. This is another example of put in. In short, people buy with emotions 5:31:19 and justify with logic. With logic. So I sell the feeling. So I sell the feeling. 5:31:27 Yeah. So, same thing that I said in the other email where it's like, how do I make the sale? By associating my 5:31:33 products with an emotion that drives the feeling of need in a customer. I'm like, bro, so instead, in short, 5:31:42 people buy with emojis and justify with logic. So, I sell the feeling. And then you can go into your example. Makes way 5:31:47 more sense for people who are skimming. Take Ferrari for example. We all know the gunshot sounds the car makes when it's red lines. Lol. This image 5:31:54 immediately pops up in your head. Mhm. Brand association is exactly how I became a millionaire in my 20s using the 5:32:00 metaf flywheel strategy. I feel like this analogy could be said better. People associate Ferrari with refinement 5:32:08 and wealth. If you see a guy driving Ferrari, what's the first thing you 5:32:13 think? A, this guy must be homeless, or B, this guy uh must be wealthy and 5:32:19 really cool. Or there's a guy who hopped out a Ferrari and a guy who's like homeless on the side of the road. Which 5:32:25 one do you want to go up and talk to? The guy with the Ferrari. But what you don't know is that the guy with the Ferrari is actually homeless. And the 5:32:32 guy who's homeless is actually just taking a vacation and wearing his sweatpants or something. And the reason 5:32:37 why is because you associated the Ferrari with wealth, even though you don't actually know what's in the guy's bank account. You just assume because of 5:32:44 the branding. That's just a again a suggestion slash example. If I were to 5:32:49 use that, I would make it much shorter and and better, but you get the point, right? So what you're saying here does 5:32:54 make sense but it's not as obvious. You kind of have to work a little bit to understand it. So using the meta 5:33:00 flywheel strategy I help up andcoming ecom stores scale to stupid numbers 5:33:06 through our strategy. Now u so using the brand association exactly how I became 5:33:11 the millionaire in my 20s. I would say here's how to use the MFS whatever you 5:33:19 said there strategy uh strategy to scale 5:33:24 to stupid numbers with ecom. I do see this happen sometimes people just like 5:33:31 say the unique mechanism and middle put a link to it. I've personally never been a fan. So again suggestion not a 5:33:38 critique but I wouldn't go with that. Also, this is already like already salesy before the G before the CTA. 5:33:44 That's like me saying the best way to outreach is by doing the Ferrari outreach method that I created that you 5:33:51 can click here to buy. It works by it's like nobody's going to click that and be like, "Oh, yeah, I'm sold." So, you kind 5:33:58 of want to sell it before you even drop the CTA. It's the same as the justification first approach. I help up 5:34:04 and coming, okay? Finding a product that prints money for years. Setting up a storefront that hypnotizes customers. Ad 5:34:09 campaigns that build movement. Now, me and my students have cracked. Yeah, this 5:34:14 is the problem. This is like a This is a promo and nurture 5:34:21 email. In my humble opinion, you shouldn't dookie where you eat. 5:34:28 Translation: Don't [ __ ] where you eat. You guys ever hear that expression? I realized that some people from like not 5:34:34 western uh society, so people who are I guess like European and other countries, 5:34:39 Asian, don't really hear a lot of like the sayings and idioms that I use or 5:34:44 people in Canada and the US use. But yeah, don't [ __ ] where you eat. So what I mean by that is if you're going to do 5:34:50 a promo email, do a promo email. If you're going to do a value email, do a value email and sell the click. And then 5:34:56 on the page, the page itself will sell the product. If it's a promo email, you 5:35:02 are mentioning the product, mentioning why it's so awesome and why it's important to get right now and then you're sending the link. With a nurture 5:35:08 email, you are shifting beliefs. That's like the number one thing you have to do. Shift beliefs. Now, once people's 5:35:14 beliefs are shifted, they'll be somewhat interested and then you leave the CTA and then they go to the CTA on that page 5:35:19 and they look at it. Not really in the email. This is kind of like both. Now me 5:35:25 and my Now me and my students have cracked the Zuckerberg code and no longer playing for his paying for his 5:35:31 PJs. It sounds like you're saying pajamas right here. I know you're saying pajama private jets, but 5:35:39 I know how no longer have to pay for pay for Zuckerberg's pajamas. We've noticed 5:35:44 consistent sales and a crap ton of rorowass. So if you want virtual handheld guidance using my metaf 5:35:50 flywheel strategy, apply here. Here's what I would do. Give them the strategy 5:35:57 for free. Explain that it how it works 5:36:03 in this email and then offer your help 5:36:08 at the end. So, here's exactly what this means. Nobody nobody nobody buys from 5:36:14 you if they don't know that your system works first. They want to know your system works first. In order for them to 5:36:20 know that your system works, they need to have belief shifts. Example, I was literally listening to Tanner Chiser say 5:36:27 this the other day. There are lots of offers out there that say, "I'll help you make more money. I'll help your 5:36:32 business make more money. I'll just help you overall." Those offers never convert well. They never do well. The people who 5:36:38 do the best in the industry always have a system and they tell you their system. They don't say, "I have this system 5:36:45 where I find products that print money for years, set up a storefront, and add campaigns that build a movement." It's 5:36:51 like, how? I help you find winning products that print money for years by using the outlier strategy. How does 5:36:57 this work? Well, I go to look at products that were very popular 10 years ago that aren't very popular now. I 5:37:03 figure out how to put a new spin on it because it's already been proven to sell, yet it's not trendy right now. But the thing with trends is that they come 5:37:09 in and then they go out. It's the same with Crocs. See, Crocs, they went out of style for a while and now they came back 5:37:14 into style. The same with these products. So, using this exact strategy, I'm able to make people a lot more money. Now, there are two other parts to 5:37:20 the flywheel strategy. If you want to learn exactly how they work, click this link. Then, they click the link. Then, they go to the VSSL. Once they're on the 5:37:27 VSSL, they find out how the whole system works together. They're like, "Wow, I really like this system and I want to see how it works. I want to implement it 5:37:32 into my own business." And then in the VSSL, it says, "If you want to implement it into your own business, all you have to do is go down below and book a call." 5:37:38 And then this way you've shifted their beliefs before you try to sell them. Because that right there is how you make 5:37:46 sales. That's marketing instead of I can help you scale your ecom store to 5:37:54 stupid numbers. So work with me. It was like literally it's the CTA before 5:38:00 before I even hear what the system is. And it doesn't usually work. Like my offers aren't I'll help you write, I'll 5:38:05 help you become a copywriter. It's like in the boot camp for example, there's 5:38:11 the unique sales proposition which is here's what you get. You get daily coaching calls. You get a bunch of 5:38:16 content. That's the what you get. But how it works is um I'll show you a very 5:38:22 in-depth system on learning copywriting in 90 days. And then with the boot camp or sorry with the 40CI there are 5:38:29 different unique mechanisms inside of there as well on how it works, strategies that you learn and how they actually get applied. For example, we 5:38:36 teach you high conversion client getting, right? So, instead of just like giving you guys a template, telling you 5:38:42 send this template to any business you come across like most people do and most people think, instead we teach you guys how to send out high quality outreach 5:38:49 where you're much more likely to get clients and also how to apply on things like Upwork and job boards because they 5:38:55 give you a better bang for your buck when it comes to getting clients rather than just outreaching mindlessly. That's an example. And now that you guys are, 5:39:02 you know, you get the idea and it makes sense to you and you want to be a part of that, only then would you really 5:39:08 consider being a part of the 4DCI or move or or whatever the system 5:39:14 considering that the system works. There's only so much tailoring tailored mentoring we can provide. So doors will 5:39:21 close after the first 100 applicants. I'll be quick Mark. Okay. I feel like I 5:39:27 kind of reviewed that one to death, so I think it's good. Email value plus soft soft CTA. Interesting. This makes or 5:39:34 breaks your funds approval. Okay. Is your grant application backwards? Okay. 5:39:39 Want your funds approved? This is how. All right. The number one framework for securing grants. This is how you take 5:39:44 home big money. A lot of these are similar and pretty uh basic. I would say 5:39:52 add in a little intrigue if you can. sort of like a um M. So sort of like 5:40:00 unique mechanism. So uh is your grant application backwards? H. So basically 5:40:07 what you can do is summarize a subject line. So this subject line basically 5:40:13 says here's how to get your funds approved. You're doing your funds backwards. This is how you get your funds approved. This is how you secure a 5:40:20 grant. So these three are basically the same. This is how you take home big money. This is a little bit the same but even more vague. So, I'll bring it back 5:40:26 to copyrightiting. So, how to get clients without outreaching, right? How to get clients is like a a level one 5:40:33 like you know the best here's the best framework to get clients. But how to get clients without outreaching feels just 5:40:38 like a little bit more intriguing cuz now it just has that one word that makes you want to click just a little bit more. So, I would say I'm not going to 5:40:46 even say which one is better, but I'd say try adding some that are more 5:40:52 outside the box slash curiosity based. Oops. When you make 5:40:59 alternatives, you want to make them like very different. So like one talks about a problem. What you did here is your grant application backwards and then 5:41:06 other one talks about solution and then another one is like um inex like I don't know talks about something that's like 5:41:12 extremely curious and the other one more familiar and then when you make them more different you have a better idea of 5:41:18 which ones are going to work better if you do a split test. Split testing I'd say like split test every email if you 5:41:23 have the chance for sure because it will give you uh it will always give you the best results. I need to come clean about 5:41:28 something first. If you've tried applying for grants thinking they would be read, you're throwing away thousands in potential funding. I think this could 5:41:35 be maybe just a suggestion. Um, obviously I'm like a a very cold cold 5:41:40 audience cuz I don't know who this person is, what funding exactly they're talking about. Growth bundle sales page. 5:41:46 But, um, if you're applying to for your grants thinking they'll be read, it's like, what do you mean by that? Thinking that they'll read them, that they'll 5:41:53 actually process your application. I think there could be a little bit more context there. You're throwing away thousands in potential funding. Keep 5:41:58 reading and I'll show you my framework to get approved in no time. Yeah, I 5:42:04 would try to add something here. Try to add try to add or give a hint as to why 5:42:12 it's different. So, the thing is that on an email list, these people will probably already be trying to do XYZ uh 5:42:18 framework or sorry, getting getting approved for funding. So you could even just say here's my winning framework or 5:42:25 here's my counterintuitive winning framework or my counterintuitive framework or my framework that goes against what most people say. Why? Most 5:42:32 people tell you to do X, but I actually told you tell you to do XYZ and this is why it's way better. And the reason why 5:42:38 is because one of the biggest reasons people don't read is because they think that they already know what the email is going to be about. I've said that on the 5:42:43 last boot call as well, boot camp call. But uh the same goes here. time to get approved in no time because the truth is 5:42:49 assessors don't read applications linearly from start to finish. I think this is not only redund redundant but 5:42:58 also above third grade. So you could just say they don't read 5:43:04 application start to finish then they they'd get that they scan for disqualifiers first looking for reasons 5:43:09 to say no. You could definitely come up with a good bro. Um, you could give a 5:43:19 oops give a great uh um like a problem 5:43:24 um here and what's the word problem unique 5:43:29 mechanism and use it for intrigue the route and you kind of did it you kind of 5:43:36 did it with are you submitting your application backwards but scan for 5:43:41 disqualifiers first and most application notes applicants go straight into talking about their business background/history. I'm going to take 5:43:48 this and put it into um Claude AI and see what it gives us. Maybe it'll give us something nice. Maybe it'll give us 5:43:54 dookie balls. But there's only one way to find out for science. Create a unique 5:44:00 mechanism that describes this. Make it catchy. I know you guys 5:44:09 can't see the window, but I'm going to put it over here. Let's see if we can come up with something. The reverse funnel 5:44:14 application mechanism. Oh, no. Give me 10. Give me 10 variations. 5:44:21 Here's how to do a reverse application. Here's my reverse application strategy. My backwards application strategy. 5:44:28 I call this the elimination game. And it's a huge reason why people don't get their uh applications processed. Oh, I 5:44:34 call this the rejection reflex to where they're literally just looking for the first thing to disqualify you. Not 5:44:40 knowing this is what's going to lose you thousands of dollars in az. The rest um 5:44:46 the veto first. This kind of makes sense, but most people don't know what veto means. The red of flag radar. 5:44:52 That's actually pretty good. Good. They they all they do is scan for red flags. So, with this knowledge in mind, you're 5:44:57 going to be able to um structure your application so that it has the highest 5:45:02 chances of approval. Most people just try to I don't know, just come up with 5:45:08 whatever the problem is. The negative filter funnel, disqualification first doctrine. Jesus, that's long. The 5:45:13 reverse assessment ladder, the vet, the vetting guillotine. Jesus, that's kind of [ __ ] brutal. Um the deal breaker 5:45:19 detector. That's decent as well. Okay, so yeah, you could definitely use one one of those. Those are pretty good. Hint, the assessor doesn't care. This 5:45:27 inverted structure forces assessors to hunt for critical information, creating friction, which leads to rejection. So, 5:45:34 how do you grab your This would be a perfect time for in short and then put 5:45:39 like one tweetable line here. They're um trying to skim your application. make 5:45:48 them pay attention and your chances for approval I don't want to say skyrocket 5:45:54 because that's the [ __ ] chat GBTSism but I'm gonna say it anyways skyrocket. So a suggestion like that would be 5:45:59 really good. So whenever I make something that's a little bit more explainy right this inverted structure 5:46:05 forces assessors to hunt for critical information creating friction which leads to rejection. So a little bit 5:46:11 advanced or reading level sort of thing. So I would be like in short even I I 5:46:17 even do this sometimes in short more this equals less that in short making it 5:46:22 harder for them to skim increases your chances of getting approved that way. 5:46:28 It's just like when people are skimming themselves like skimming this email uh they they get it. So how do you grab 5:46:33 your your grant assessor by the eyeballs and force them to pay attention to you? This is where my grant framework comes 5:46:39 in. Okay. If you're going to go list here, if 5:46:46 listical is your game here, 5:46:51 um I'd be careful to not make the intro too long. Right 5:47:00 now, it's just a tad long, but not 5:47:05 terrible. Listicles. I'd like I'd want ideally the intro to be maybe 3/4 to a 5:47:11 half of the length that I'm seeing right here. Now, there is no never or always 5:47:16 in copywriting, but again, that's me ideally. Let's let's see. Not a PS, I 5:47:23 guess. Whatever. PS, it'll do. I haven't Your other ones don't have PS's, so I'll let it slip this time. 320 words is all 5:47:29 right. Ideally, you want 200 to 300. So, it's airing on the longer side. Uh, Grant. So g grab attention with with 5:47:36 qualification. Start by immediately confirming confirming you meet all elig eligibility requirements. This prevents 5:47:43 the assessor's brain from hunting for disqualifiers. Sweet. R. Reveal the outcome. Okay. So your listical is nice 5:47:51 and short, which is good. That's really good. Reveal the outcome before the process. Frontload the specific details 5:47:56 your project will achieve before explaining how you'll get there. Showing outcomes first creates a destination 5:48:01 that makes a journey details more meaningful. Authenticate your capabilities with proof. Don't claim competence. Demonstrate it with specific 5:48:08 past achievements. Sweet. R. Narrow the focus to a specific problem being 5:48:14 solved. Present clear problem solution pairs rather than general narrative. Uh T is tie benefits to stakeholders. Expan 5:48:22 extend impact beyond your business and community industry and economic benefits. There you have it. Hope you 5:48:28 found this useful. If you want to apply the grant formula to your business without the headache of figuring figuring things out and risking failure, 5:48:36 we've laid it out step by step. We've got grants approved fast inside the grants academy. Okay, 5:48:43 grow with the grants. Here's what I would do if I were you and you were me. I would you could probably 5:48:50 guess what I'm going to say. I don't know why, but George is almost like a chameleon. Like it's almost like 5:48:55 everything I say he can like recite months later. He's he he he he quotes me from things I don't even remember I said. And apparently he does really good 5:49:02 Tyson 4D impression which I have to see sometime because apparently it's really good. But um in short, I would problem 5:49:10 solution loop this instead of PS. Now in theory, the reason why you do a PS is to 5:49:16 make it soft, right? Oh well, I don't want to feel like I'm selling them. And that's true. That works. But it doesn't 5:49:22 really hurt goodwill from what I understand. At least it wouldn't in my 5:49:27 eyes if you just did the little problem solution loop. So here's how I might end it off. And next, you tie in benefits to 5:49:33 the stakeholders. If you do these five things, you will greatly improve your 5:49:38 chances of being greatly improve your chances of being approved. But what's 5:49:44 the next problem after that? But how do you do this? Or do you want access to 5:49:50 our complete template? Or let me see. I'm not sure how you would problem solution loop this because I'm not I'm 5:49:55 not a master at this. Damn, this page, man. Why do they feel Why do people need 5:50:01 to center text everything? Like I I'll never understand. Okay. And it's only 39 5:50:07 AUD. Jesus. Australian. Australia. Okay. So, that's like what 20 bucks a month or 5:50:14 something? I don't know. My I don't know. But it's cheap. So, that's also not going to hurt your if it was like a 5:50:21 997. academy, then yeah, you'd probably want to be a little bit more sensitive 5:50:26 about how you do it. But people aren't mad when they get asked to pay 30 bucks or something. So, guide to find, submit, 5:50:32 and win government grants and funding to grow your business in 2025. [Music] 5:50:37 Okay. So, what do you get? Expert tools and templates. So, you have a few options here. So, if 5:50:44 you want to go soft soft, this is okay. Or you can problem solution it. If you wanted to go harder on the CTA, if you 5:50:51 wanted to go harder on the CTA, you 5:50:57 could do a pretty good uh double CTA here. So, 5:51:04 what would that look like? Um, and if you want my templates, tools, and resources so that getting your grant 5:51:12 approved is as easy as possible, click here to check out the Grant Academy. Um, inside you'll get bullets, bullets, 5:51:19 bullets, and then maybe something about urgency. Like the sooner the sooner you get help with this, the sooner you can 5:51:25 get approved and the sooner your business can start making money with government grants. So, whatever. Click 5:51:32 here to join or click here to check out whatever it is. That would be that could work really well here as well. Obviously, it's a little bit more salesy 5:51:38 promote, but yeah, overall I think it's good. Like I said, I might shorten the intro. The value points are pretty good. 5:51:44 The acronym is pretty cool. The CTA, I feel as though it could be more strategic rather than just PS course. 5:51:52 That's kind of like the easy way out, but there's nothing wrong with it. If you want to apply to the grant formula to your business without the headache of 5:51:58 figuring out that's actually a pretty good that's a pretty good problem solution loop right there. I don't know why you wouldn't just put that in the 5:52:04 email then. PS, that's a good one. Okay, sweet. So, you can just use that actually up here. Then it flows better. 5:52:10 P. Uh, we've laid out a step-by-step way to get grants approved fast inside the Grants Academy. Okay. Click here to 5:52:16 access it. Okay. And find out your approval rates. 3x the industry average. Oh [ __ ] that's 5:52:22 sick. 3x the industry average. Yeah. Okay. Good. Overall, good. I think you can just make some tweaks. Make it even 5:52:28 better. Should we review this? This is tough. like like so in case nobody is aware I'm sure maybe some of you guys 5:52:35 have heard some of you guys are a little bit newer so you may never never heard this before but on a sales page and this is somewhat opinionated but 5:52:42 realistically why would you center align your paragraphs because it's like this 5:52:47 the I there's a reason why books you read them from left to right and all the stuff on the left is aligned on the left 5:52:53 is because that's the easiest way to read when you read like this you're starting the sentence here then you're starting the sentence all the way out 5:52:59 here then you're starting the sentence all the way in the middle in the middle again in the middleish and then you're starting the sentence all the way out 5:53:05 here. So your eye constantly has to strain and look it just makes it less consumable and harder to read. Not to 5:53:11 mention another thing with this page is that the text is way too wide. It I shouldn't have to read from the very left of my screen to the right. It 5:53:17 should be more like in the in the middle. So it's very unesthetic. I never read the copy, so we'll say that it uh 5:53:23 it works. All right, let's see it. Instagram stories highlights. Let's see. Mhm. Mhm. 5:53:31 Um, view story. Okay. So, he has a little 5:53:37 home every day to be with to be, you know, see him right after school and all that. Yeah. 5:53:42 To me, that's priceless. I missed that before. And now, I see. So, Tom made $700 in his first 5:53:48 week and now trades from home full-time. Sweet. And then, okay, he had a post 5:53:54 here as well. Tom didn't see his kids as they were growing up, but now he trades on a daily basis and spends time with 5:53:59 his kids. That's what I call freedom. Imagine working 9 out of five and trying to make all this extra money just to not be able to spend time with your family. 5:54:06 That's what Tom was facing before getting into trading. And after learning how to use AI as a leverage in the market, he made his first $700 in a week 5:54:14 by just trading for less than one hour per day from home. H sweet. Let's see. 5:54:20 Most people think you need 8 hours a day to make good money. the $65 trillion options market that most people don't 5:54:26 even know how to tap into. The smart players are using AI to do the to do the heavy lifting. H okay, sweet. So, we got 5:54:33 two hooks. Got another adset. Another ad set, too. Okay, I'll check out this adset. The problem that stops most 5:54:39 people from being financially free isn't their 9 to5. It's an extra 1 hour a day they that they don't use. Yeah, I would 5:54:46 say Hey there, Cameron here. I just wanted to share something cool that changed my life. I discovered that setting aside just one hour a day for 5:54:52 smart trading was all I needed to finally break three free from my 9 to5. What's interesting is that I'm basically using similar strategies to the pros at 5:54:59 big investment firms like JP Morgan and Goldman Sachs use, but I've simplified it for regular people like us. I'm 5:55:04 excited about this because I've helped so many of my friends already. So, what I would do if I were you and you were 5:55:10 me. So, there's nothing necessarily wrong so far, but there's a few things. One, handling early objections in body 5:55:18 slhook. The reason why is because, bro, trading is so ran through. Like 5:55:25 everybody and their aunt and their uncle and their pet dog, they're like, "Bro, 5:55:30 you know, if you just do trading, man, you'll you'll just get rich for for like decades." Like Forex was a huge thing, 5:55:36 too. So, most people have a very very very bad taste in their mouth when it 5:55:41 comes to anything to do with trading. So, I might like come up with some sort of objection handling early early on 5:55:47 where it's like, you know, I I don't know. I don't even have any examples, but something along the lines of, you know, you've probably heard of trading 5:55:53 before, but most most people don't do it like this. Differentiate really early, too. Like, this isn't the regular trading or forex that you've heard of. 5:56:00 This is something brand new that AI is bringing to the market, right? Make sure that it's it's brand new type of trading 5:56:05 as well because things like trading and drop shipping since they've been around for so long, people feel as though they've missed the boat on it. So, if 5:56:11 you just say, "Yeah, I do trading." Or, "Yeah, I do drop shipping." They're going to be like, "Ah, well, I tried this trading." Or, "I tried trading a 5:56:17 long time ago. My buddy told me about trading a long time ago. It didn't work." Same with drop shipping. That's why so many drop shippers are like, 5:56:23 "Yeah, I do branded drop shipping. I do organic drop shipping. I do Tik Tok shop. I do Amazon FBA. It's all 5:56:29 different forms of the same thing." So, yeah. Okay, let's look. I'm excited about this because it's helped so many 5:56:35 of my friends already like my buddy Dan who was in the military veteran. tough time with bills after landing is able to 5:56:41 bring around 10K a month. Another thing to be careful about with ads, possibly 5:56:46 non-compliant. If your stuff is just non-compliant, Google or Meta just don't care. They 5:56:53 don't give a [ __ ] If you say the wrong words, like you will get taken down and they don't care. So now you have to 5:56:59 write new ads and you have to do new ad creatives. You want to know how I know? That's literally what I have to do right 5:57:04 now. I created some super soft ads for Google like a couple weeks ago. Like 5:57:10 eight out of the 10 didn't get approved. So, we had like no ad set. So, now I got to go back to square one and record a 5:57:16 bunch. So, with all that being said, you're not going to know until you 5:57:21 actually put it out. So, something else I can I can give you here is put it through a compliance checker to see if 5:57:30 it passes. So that's something a lot of people don't take into account until it's too late. Like you got your client 5:57:36 to pay you for it and then then he even recorded it and I was like, "Ah, I got to re-record this shit." Now he spends 5:57:42 most of his days with his grandkids instead of having to worry about money. The cool thing about Dan's story is that 5:57:48 he didn't have any special background. He just followed simple patterns. Let the technology do most of the work. What 5:57:54 I love is that this whole thing about how simple it is. You just need a computer, willingness to learn something new. That's literally it. I put together 5:58:00 a free training that goes through a special thing I've learned. 5:58:07 H. So what I know what what I think I know from this is one it's the ads two 5:58:13 it's a VSSL training right and then three it's the book a call or is it one 5:58:19 ads two free lead magnet 5:58:24 three nurture and then four book a call. Um, basically 5:58:33 it's it's the first one actually. It's it's add VSSL and then book a call. 5:58:38 It's actually goes like that. Oh, okay. Good. Good. Cuz when you say free training, I was like, I hope you don't know me like a lead magnet. Okay, 5:58:45 sweet. So, the V the free training is a video. It goes through everything I've learned. Yeah. But what I would also do 5:58:51 is like you do you do sell the dream which is cool but you could do more of 5:59:00 selling the system and that would make it much better. So here's a little 5:59:07 marketing 101 for you guys too which is super important. When you do nothing but like sell the dream, sell the dream, 5:59:12 sell the dream, you're going to get a lot of people in that like are just not the best, right? There are people who 5:59:18 they they don't care about the trading strategy. They don't care about any of that [ __ ] They're just like, "Yeah, make me money now." And they're going to 5:59:25 join. They're not going to do anything. And they're going to be like, "Bro, I'm not making any money, bro. Where's my money?" And it's like, "Yeah, well, you 5:59:31 know, you still have to do like the system and you got to put these things into place." And they're like, "You said I would make money." Like that's all 5:59:36 they care about, right? Um, that's a big reason why me personally, I'm not like a lifestyle flexer because that's all 5:59:43 those dudes even even deal with. a bunch of people who bought their program because he has a Rolex or a nice watch 5:59:49 and now he's stuck with a bunch of people who are just mad because they're not rich in like literally a week. So 5:59:56 when you talk more about the system, you get much more sophisticated people on the calls, which is what you want. 6:00:02 Promise you that's what you want. You're not trying to just book calls. You want to book high quality calls with high 6:00:07 quality people. And high quality people respond to sophisticated marketing that actually breaks down the things. So, 6:00:13 here's how this new trading strategy works. Here's why it's never been available before. Because AI hasn't been 6:00:18 a thing and most people haven't figured this out, but I went ahead and figured it out. Because I use AI to do XYZ. 6:00:26 Here's really quickly in 30 seconds how it works. It takes the markets, you screenshot it, you put it into the AI, 6:00:32 the AI gives you all the probabilities, and then you use your trading skills for the last 30% and then you're able to 6:00:38 make money, for example. I don't know. I don't know how it works. So I was just kind of like speaking you get it. Um but 6:00:44 yeah selling the system way more could really help even if it's in the very beginning and also have a lot of 6:00:50 intrigue around the system right so you want to tell them a lot about the what but not about the like indepth how. So 6:00:56 you you kind of did I guess allude to it by saying all the big investment firms 6:01:02 used it use it and then you just go straight into like it's helped all these people achieve their dreams and then 6:01:08 some of the objection handling you don't need a lot a lot of other stuff. So go see the free training. So what I would add more of like I said is add in more 6:01:15 of the specifics around how it works and then also add in some early objection handling for the people who are like uh 6:01:22 I've heard this trading before but it doesn't seem real. So yeah. Okay, ad number two. We'll do we'll do this one. 6:01:28 It's the last one. A 100k salary is holding many people back. Uh let's be real, making six figures is great, but 6:01:33 relying on one income is like driving a Porsche with only one gear. You'll move forward, but you're severely limiting 6:01:39 what's possible. Okay, the 100K salary trap has claimed more victims than any financial crisis in history. Yet, most 6:01:46 high earners have no idea they're caught in it. Making over 100K annually, congratulations. These are all right, 6:01:51 but honestly, what I would do is I would vary more. you have three hooks that are like kind of almost the same. When it 6:01:57 comes to ads, you want to make like severely different hooks because when you're testing them, like you want really different results. Even put hooks 6:02:04 in there, dude, that you're like, I don't know if this would work. Like have the dude hold up something weird. Like 6:02:10 here's one of my ads. This right here is how copywriters are making money and getting clients. Well, not this exact 6:02:17 thing, but the principle that this thing actually uses, which is leverage. Let me explain. All right, so I use a prop. 6:02:23 It's something completely different. It's something weird. And then I get into the body and these ones. Yeah, they're they're just very similar, which 6:02:30 not really what you want. Hey there, Cameron here. Something interesting happened last year and I thought you 6:02:36 might want to know about it. This is like overly casual. Nah, like you only have so much time in the video itself. 6:02:44 You're like, "Hey, by the way, I'm Tyson. Something interesting happened last year and I thought you might want to know." While analyzing institutional 6:02:50 trades at JP Morgan, I stumbled onto something that changed everything. The big banks were leaving predictable 6:02:56 footprints in the $65 trillion market. The footprints that AI can now detect with shocking accuracy. Okay, so I did 6:03:02 what any curious person would do. I reverse engineered their approach and compiled it all into what I now call the 6:03:08 AI trading blueprint. This resulted in over 100K in my first year. This method working just one hour daily. 6:03:15 I don't think the ad platforms are like that, bro. um compliance. 6:03:22 They're going to be like, "Bro's literally talking about 100K per year uh an hour trading." And honestly, I was 6:03:31 being conservative with my positions. Look, you're smart. You've already figured out how you can earn a great 6:03:36 salary, but what if you could leverage that intelligence for 60 minutes a day to build true wealth? My friend Robin 6:03:42 was skeptical, too. Um this sounded too good to be true, he said. But after seeing consistent results, he tried it. 6:03:49 I might even add more to that. Like give them some more objections. So, you know, as this when you're 6:03:55 telling a story, people implement themselves in there. So, if you're like, he was thinking, "This sounds too good to be true. I've heard about this 6:04:01 training stuff before. It seems kind of sketchy. I'm not sure if it's even a real thing or if actual people are doing it or if it's just a way for people to 6:04:08 sell courses or something like like actually really address the elephants in the room." Four weeks later, he hit his 6:04:15 first 10K in additional income. Now, he spends more time tutoring his his neighbors with his music practice. What 6:04:22 makes this different is that you're not gambling on random stocks or following some guru's hot tips. You're using a sophisticated AI pattern recognition 6:04:28 that institutional investors use, but simplified for people who don't want to stare at charts all day. I know what 6:04:36 you're thinking. I don't have time to learn complex trading systems. That's exactly what why it works so well. The AI does the heavy pattern recognition. 6:04:42 You just need to know how to set it up and execute. Or maybe you're thinking, if it works so well, why share it? Yeah. 6:04:49 Or like, if it works so well, why doesn't everybody do it? Another lesson 6:04:58 for you guys is like, don't shy away from the hard objections. Like, this is a hard objection. Like, 6:05:04 honestly, I don't know, dude. If uh it works so well, why doesn't anybody do it? Well, maybe it's because most people 6:05:10 are overly skeptical. It's a new thing that most people haven't gotten on to yet. I don't know. You'd have to do some 6:05:16 brainstorming. Simple. Which is why I put together a free training video that walks through the specific patterns to 6:05:22 watch for. Huh? You know what would be really good here is to use copywriting 6:05:28 bullets. So these are like list bullets, but you want to use copyrightiting bullets. So let me show you bullets. 6:05:34 [Music] Okay. So you have bullet here. You're going to want to look through these like some of these bullets ones. Are there 6:05:41 any specific good ones? Probably this first one. I could have swore I did like a bullets master class. Actually, I know 6:05:47 that I have one on YouTube as well. A bullet master class. So, yeah, you're going to want to put some copywriting 6:05:52 bullets there instead. Let me go back to right right here. Yeah, isn't for 6:05:57 everyone. Oh, yeah. How to configure AI to identify high probability trades. Yeah, you're like telling what it is, 6:06:03 but you're not giving like the specific really good benefits. Like, I'm going to show you the specific patterns to watch 6:06:08 for. M exact entry and exit strategies I use m yeah you need to add some drama to 6:06:15 those like ASAP this isn't for everyone but if you're already successful and 6:06:20 looking to build generational wealth with minimal time investment check out the link below and see if it resonates for you 6:06:27 sweet man sticking to what we see right here it's good to be direct so there's 6:06:32 there's a couple ways that you can do it there's no wrong way again this is why we have ad sets and we do some testing 6:06:37 so Charlie Morgan for example will be like, "Hey, yeah, I have this resource and don't worry, there's no stupid 6:06:43 optin. This is not some like one of those fake training videos. It's literally just a video where I show you 6:06:48 exactly what it is." And then at the at the end, I give you an offer. If you don't want the offer, don't take it. And 6:06:53 people really like that because it feels authentic. Patrick Bet David also did it at his event where he was like, "And 6:06:58 guys, this isn't going to be one of those live events where you come up and everyone's just trying to sell and it's just like a a a series of selling. It's 6:07:05 going to be a bunch of speakers coming up here giving you value, teaching you valuable lessons that will make them money so you can make more money and 6:07:10 then at the end I have an offer for you guys about my new consulting firm. Does that sound cool? Everyone's like, "Yeah, sure. Let's get it." So then you're just 6:07:16 like upfront and honest. So that does work sometimes. And then also the more 6:07:21 not direct approach works too where you're like, "Yeah, add this free training." Like people like you're 6:07:27 watching an ad, you know what the free training you you have like an idea unless you're just completely unsophisticated, but most people have 6:07:33 somewhat of an idea. So you would want to hit it from different angles. The good thing with ads is that you can figure out what your target audience 6:07:39 really wants to see like early on. So that's why it's important to come up come up with like vastly different hooks 6:07:45 and angles. So test it. Yeah. Most of marketing I will say is is really just 6:07:51 testing it because the funny thing is people ask what would be better and they they stress they send it to their 6:07:56 coaches. They they buy they get multiple mentors. They're like hey man what do you think would be be better? And it's 6:08:02 like just go test it. Send the email. See if it outperforms others. If it 6:08:09 doesn't, then forget it. Make five emails just like that. Send it out to the list. Now you have a bigger data
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