This video explains why purchasing general contracting leads from lead sellers is ineffective and potentially harmful to a business's growth. The speaker, an experienced marketing expert, argues that generating one's own leads is far superior, highlighting the pitfalls of relying on low-cost, often resold, leads.
Low-Quality Leads: Leads from lead sellers are often resold multiple times, resulting in low-quality prospects who prioritize price over quality. These leads are not interested in long-term relationships or building a business on reputation.
Reputational Damage: Cheap leads are more likely to leave negative reviews, damaging a business's online reputation. This can negatively impact the company's future growth.
Ineffective Marketing: Lead sellers often employ non-branded websites and marketing strategies. This attracts the wrong clientele and doesn't attract high-quality clients who value reputation.
Superior Alternative: Generating Your Own Leads: The speaker emphasizes the benefits of generating organic leads through effective marketing strategies, such as targeted Google Ads campaigns. This approach attracts higher-value clients and builds a positive reputation.
Invest in Quality Marketing: The speaker advocates for investing in a professional PPC agency that can manage campaigns effectively, even if it is more expensive than buying pre-generated leads. Cheap agencies are often ineffective and may even be scams.
