Generating basic customer understanding with GenAI

About this Video

• Video Title: Generating basic customer understanding with GenAI
• Channel: Gooru Content
• Speakers: Narrator
• Duration: 00:05:49

Introduction

This video tutorial demonstrates how to leverage Generative AI (GenAI) to improve customer understanding and communication in customer support roles. It focuses on using GenAI for sentiment analysis of customer feedback and for drafting consistent, brand-aligned responses across various communication channels.

Key Takeaways

• Sentiment Analysis: GenAI can quickly assess the emotional tone (positive, negative, neutral) of customer interactions (emails, chats, surveys). This allows for rapid identification of customer feelings.
• Feedback Question Generation: GenAI can create neutral, clear questions for collecting customer feedback through surveys, chat prompts, or suggestion boxes.
• Consistent Messaging: GenAI helps maintain consistent brand voice and messaging across all communication channels (email, chat, social media) by drafting responses that adhere to pre-defined guidelines.