This video demonstrates a free SEO technique to significantly increase website traffic from organic search. The technique, called the "LWH Hanging Fruit Content Refresh," involves optimizing existing content by focusing on keyword placement in key areas.
The LWH Technique: This involves identifying keywords where a website ranks between positions 5 and 15, then optimizing the "Three Kings" (title tag, H1 tag, and first sentence/paragraph) to include the target keyword. Optimizing the URL and meta description is also suggested, though not guaranteed to directly impact rankings.
Importance of the "Three Kings": These three elements (title tag, H1 tag, first sentence/paragraph) are crucial for Google's understanding of page content. Including the target keyword in these areas helps clarify page relevance.
Using Google Search Console: The video details how to use Google Search Console to identify keywords with rankings between positions 5 and 15 and to request indexing after content changes.
On-Page Optimization: The video stresses matching page intent with search intent (SERP intent). Analyzing top-ranking competitors' content to understand their structure, content, and depth is crucial for optimization. Tools like SurferSEO can aid this process by providing content scores and keyword suggestions.
Backlinks are Important: If the LWH technique isn't enough to improve rankings, acquiring more backlinks is likely necessary.
This video teaches a free SEO technique to boost website traffic by optimizing existing content. The "LWH Hanging Fruit Content Refresh" method focuses on improving pages ranking 5th-15th in search results by strategically placing target keywords in the title tag, H1 tag, and opening paragraph ("The Three Kings"). The speaker demonstrates using Google Search Console to find suitable keywords and suggests tools like SurferSEO for more advanced analysis and competitor benchmarking. The core idea is to ensure Google clearly understands the page's content, leading to increased click-through rates and higher rankings.
