This video aims to alleviate the anxiety and confusion surrounding case frameworks in strategy consulting interviews. Matt Huang, a strategy and ops consultant at Google (formerly with BCG), explains the purpose of frameworks, why they're important, and how to approach them effectively, emphasizing simplicity and context over rote memorization.
Understanding Framework Purpose: Frameworks aren't just lists of questions; they're tools demonstrating structured thinking, problem-solving skills, and a practical approach essential for consulting work. They form the foundation of analysis, similar to a house's foundation.
Simplicity is Key: Frameworks should ideally have 2-4 buckets (3 is optimal), avoiding complexity that consumes time and hinders clarity. The goal is to cover all essential aspects without overlap (Mutually Exclusive and Collectively Exhaustive - MECE).
Generic Buckets, Specific Bullets: Use high-level generic buckets (e.g., revenue, costs) but fill them with specific, contextualized details relevant to the case. This shows the interviewer thoughtful consideration of the specific business problem.
Delivery Matters: Present your framework concisely and structurally. Practice clear, structured delivery to ensure understanding. Recording and reviewing your practice sessions provides valuable feedback.
Practice Makes Perfect: Daily case starts (10-15 minutes of framework creation and delivery practice from a random case study) significantly improve framework development and presentation skills.