About this Video

• Video Title: GoHighLevel Email Warmup Guide For Cold Emails (No Third Party Tools)
• Channel: Hasib Ashad
• Speakers: Hasib Ashad
• Duration: 12:07

Introduction

This video provides a guide on warming up emails for cold emailing campaigns using GoHighLevel, without relying on third-party tools. The speaker shares their experience and knowledge gained from GoHighLevel articles, outlining a step-by-step process for email warmup.

Key Takeaways

• Email Warm-up Defined: The process of gradually increasing email volume from a new domain to build trust with mailbox providers (Gmail, Yahoo, Outlook, etc.). This is crucial because new domains lack reputation and risk being flagged as spam.
• Importance of Existing Lists: Warm-up should be done using an existing list of opted-in contacts (customers, members) for better engagement and to avoid high opt-out rates that trigger spam flags. Cold lists are discouraged during the warm-up phase.
• Dedicated Email Sending Domain Setup: Requires setting up a dedicated subdomain (e.g., mail.yourcompany.com) with proper DNS records (DKIM, SPF, DMARC) as instructed by GoHighLevel. This technical setup is critical for successful email delivery.
• GoHighLevel Warm-up Schedule: A suggested warm-up schedule involves a gradual increase in daily emails: Week 1 (10-15 emails/day, increasing by 5-10 daily), Week 2 (40-50 emails/day), Week 3 (80-100 emails/day), Week 4 (150-200 emails/day). For new domains, extending this to 4-6 weeks is recommended for safety. Established domains might need 2-3 weeks. The speaker suggests monitoring open, bounce, reply, and opt-out rates.
• Email Writing Tips: Keep emails short and relevant, personalize content, avoid spam triggers, include an unsubscribe link, and avoid links or link shorteners during the warm-up phase. Focus on engagement; encourage replies.
• Post-Warm-up Cold Email Limits: After a successful 4-week warm-up, safely send 150-200 cold emails/day, gradually adjusting based on metrics (bounce rate, spam complaints, open rate). A safe limit for a single domain is 500 cold emails/day. Avoid sudden increases or decreases in sending volume.

Subject: Actionable Guide: Warming Up Your GoHighLevel Emails for Cold Outreach

Hi [Client Name],

Following up on our conversation, here's a step-by-step guide on warming up your GoHighLevel emails for successful cold outreach. This method avoids third-party tools.

Phase 1: Preparation (Before Sending Any Emails)

1. Set up a Dedicated Email Sending Domain: Create a subdomain (e.g., mail.yourcompany.com) specifically for sending emails. This is crucial for avoiding spam filters. [Note: There's a link to a video in the original tutorial explaining subdomain setup if needed].

2. Configure DNS Records: Ensure your dedicated subdomain has the correct DNS records (DKIM, SPF, and DMARC) as instructed by GoHighLevel. This is vital for email deliverability. Don't skip this step!

3. Create a Separate GoHighLevel Sub-Account: Do NOT use your main GoHighLevel account for email warm-up. Create a separate sub-account solely for this purpose. This isolates your cold email activity from your main business communications, protecting your main account's reputation.

4. Gather Your Warm-up List: Compile a list of friends, colleagues, or existing, opted-in contacts who are willing to receive and interact (open, click, reply) with your test emails. Do not use a cold list during the warm-up phase.

Phase 2: The Warm-up Process (Weeks 1-4)

This phase involves gradually increasing your daily email volume. The goal is to build trust with mailbox providers without triggering their spam filters.

Week 1:

• Start with 10-15 emails daily.
• Increase by 5-10 emails each day (e.g., Day 1: 15, Day 2: 20, Day 3: 25, etc.).

Week 2:

• Increase to 40-50 emails daily.

Week 3:

• Increase to 80-100 emails daily.

Week 4:

• Increase to 150-200 emails daily.

Important Considerations:

• New Domains: For brand-new domains, extend the warm-up period to 4-6 weeks for optimal safety.
• Established Domains: If your domain has a strong sending history, 2-3 weeks might suffice.
• High-Volume Sending: If you plan to send thousands of emails daily eventually, consider an 8-week warm-up.

Phase 3: Monitoring & Adjustment

Throughout the warm-up period, closely monitor these metrics:

• Bounce Rate: Keep it below 5%. If higher, reduce your sending volume.
• Spam Complaints: Maintain a rate below 0.1%. If higher, reduce your sending volume.
• Open Rate: Watch for sudden drops. Investigate the cause if this occurs.

Phase 4: Post-Warm-up Cold Emailing

After completing the warm-up period, you can start sending cold emails. Begin with 150-200 per day and adjust based on your monitored metrics. A safe upper limit is 500 cold emails per day from a single domain. Avoid large, sudden changes to your sending volume.

Email Writing Tips (Applies to Both Warm-up and Cold Emails)

• Keep it Short and Relevant: Avoid lengthy emails. Get straight to the point.
• Personalization: Tailor your emails to the recipient whenever possible.
• Avoid Spam Triggers: Use plain text where possible, and avoid excessive use of capitalization, exclamation points, and other spam indicators.
• Include an Unsubscribe Link: Always provide a clear and easy way for recipients to unsubscribe.
• Avoid Links (During Warm-up): Do not include links or link shorteners in your warm-up emails. Focus on generating engagement through replies.

Let me know if you have any questions.

Best regards,

[Your Name]