Google Ads getting harder? Here's the 7-step easy mode

About this Video

• Video Title: Google Ads getting harder? Here's the 7-step easy mode
• Channel: Ed Leake
• Speakers: Ed Leake
• Duration: 00:15:00

Introduction

This video addresses the increasing difficulty of Google Ads management. Ed Leake, a 15-year industry veteran, presents a seven-step "easy mode" approach to improve Google Ads performance, focusing on fundamentals rather than fleeting trends and hacks. He emphasizes achieving high conversion rates (30-37%) through a strategic approach.

Key Takeaways

1. Define Success Upfront: Clearly define success metrics (conversion volume, leads, etc.) with realistic timelines during the onboarding phase to avoid client dissatisfaction.
2. Prioritize First-Party Tracking: Implement first-party tracking to capture offline data, improving conversion understanding and offering valuable insights beyond Google Ads' limitations. Outsource if necessary.
3. Focus on Foundational Search: Prioritize fundamental search strategies (keyword research, exact match keywords, manual bidding) before employing automation. This builds a strong base for better performance.
4. Avoid Restrictive Budgets: Allocate sufficient budget to top-performing campaigns, preventing bid limitations. If budget restrictions exist, lower bids to maximize value.
5. Leverage Competitor Weaknesses: Conduct "ad reconnaissance" to identify competitor weaknesses and improve your client's offer and ad copy.
6. Control the Offer: Manage the landing page to ensure it aligns with ad copy and ad reconnaissance findings, optimizing hero sections, offers, and forms for improved conversion rates.
7. Streamline Reporting: Focus on key business metrics (ad spend, conversions, conversion value, conversion cost) rather than overwhelming clients with numerous Google Ads metrics.