Google Analytics 4 Tutorial 2024 | Step-by-Step Course

About this Video

• Video Title: Google Analytics 4 Tutorial 2024 | Step-by-Step Course
• Channel: Loves Data
• Speakers: The transcript doesn't explicitly name the speaker.
• Duration: 00:55:48

Introduction

This video provides a comprehensive tutorial on Google Analytics 4 (GA4), guiding viewers through account creation, report navigation, custom report creation, and configuration options. It aims to equip beginners with the skills to utilize GA4 effectively and also offers tips for experienced users.

Key Takeaways

• GA4 Account and Property Creation: The video details the process of creating a new GA4 account and property, explaining the differences and how to name them effectively. It emphasizes the importance of reviewing data-sharing options.
• Navigating GA4 Reports: The tutorial covers the different report sections in GA4 (Home, Reports, Explore, Advertising, Admin), demonstrating how to interpret pre-configured reports and customize them. The video highlights the importance of selecting the correct time zone and currency.
• Creating Custom Exploration Reports: The video shows how to create custom reports using the 'Explore' section, focusing on creating a campaign performance report and a conversion funnel visualization. It introduces the concepts of dimensions, metrics, and filters.
• Attribution Reports: The video explains the Advertising reports, including the Model Comparison and Conversion Paths reports, which help analyze the relationship between marketing channels and conversions using different attribution models.
• GA4 Configuration and Setup: The video covers configuring conversions (including creating new conversion events), creating audiences, and setting up data collection options like Google Signals. It explains the use of Google Tag Manager for flexible GA4 implementation.
• Installing GA4 with Google Tag Manager: The video demonstrates how to install GA4 on a website using Google Tag Manager, emphasizing the benefits of this approach over direct Google Tag implementation.