About this Video

• Video Title: Grok4 is Insanely Good At Writing Cold Emails...
• Channel: Instantly
• Speakers: The video transcript does not name the speaker.
• Duration: 00:13:00

Introduction

This video demonstrates how to use Grok4, an AI model, integrated with Instantly.ai, to generate highly effective cold emails. The presenter showcases the process of building lead lists, enriching prospect profiles, crafting personalized email prompts, and launching email campaigns, all within the Instantly.ai platform.

Key Takeaways

• Grok4 integration with Instantly.ai: The video highlights a powerful integration that allows users to leverage Grok4's capabilities for cold email marketing directly within the Instantly.ai platform.
• Lead list building and enrichment: Instantly.ai offers extensive filtering options to build targeted lead lists, which are then enriched with detailed prospect information (email verification, job listings, LinkedIn profile details, etc.).
• Prompt engineering for personalized emails: The presenter emphasizes the importance of prompt engineering, showing how well-crafted prompts yield high-quality personalized cold emails and follow-ups. Several example prompts are provided for various industries.
• Streamlined campaign creation: The enriched lead lists, complete with AI-generated emails, are easily integrated into email campaigns within Instantly.ai.
• Scalable cold email marketing: The entire process, from lead generation to campaign launch, is demonstrated as highly scalable, allowing users to efficiently manage large-scale cold email outreach.

Based on the transcript, a "fully enriched" lead list in Instantly.ai includes: full profile, contact headline, contact summary, job level, company description, and company website. The presenter also mentions the ability to pull job listings and validate emails as part of the enrichment process. Additionally, information on technologies used, news articles about the company, and funding type are also mentioned as possibilities.

After Grok4 generates emails within Instantly.ai, the steps to launch a campaign are:

1. Go to "campaigns" and add a new campaign, giving it a name.
2. Go back to the enriched lead list.
3. Select the leads for the campaign and move them to the newly created campaign.
4. In the campaign's "sequences," insert the email variables (email 1, follow-up email 1, etc.)
5. Add a signature and subject line.
6. Preview the email.
7. Add additional steps and schedule follow-up emails as needed (using variables for follow-up emails).
8. Click "launch" to send the campaign.