He came to Vietnam without a plan, and made a million dollar business.

About this Video

• Video Title: He came to Vietnam without a plan, and made a million dollar business.
• Channel: brokethehabit
• Speakers: True Lang, Peter (YouTube personality)
• Duration: 00:16:28

Introduction

This video profiles True Lang, a chef who moved to Vietnam at age 32 without a concrete plan and subsequently built a million-dollar food and beverage business. The video details his journey, highlighting his culinary experiences, the challenges he faced, and his entrepreneurial success in Vietnam.

Key Takeaways

• From Boston to Vietnam: True Lang's journey began with a spontaneous decision to leave his political science studies and pursue his passion for cooking. He moved to California, worked his way up in Michelin-star restaurants, and eventually landed in Vietnam.
• Unexpected Opportunity: A chance encounter with a childhood friend led to True Lang's decision to travel extensively throughout Vietnam. This trip proved pivotal, inspiring him to establish his own business in the country.
• Building a Brand: True Lang built his first restaurant, MUA, around core values of seasonality and connection to the land. This approach to business, rooted in environmental consciousness and sustainability, proved crucial to his success.
• Overcoming Challenges: The COVID-19 pandemic significantly impacted True Lang's business. However, his ability to adapt and pivot, offering various services like home deliveries and community dinners, allowed him to overcome adversity.
• Entrepreneurial Success: Through perseverance and adaptability, True Lang expanded his business. The video concludes with him discussing a new venture funded by an investor from his early days in Vietnam.