This video interviews Steven Kada, who successfully sold two mobile apps without coding. The interview focuses on his current project, Posted, a platform that gamifies influencer marketing for brands through content competitions. It explores the platform's functionality, pricing model, growth strategies, and the challenges and successes of building a two-sided marketplace.
Posted's Core Functionality: Posted connects brands with creators for content competitions. Brands offer prize money, creators organically post content, and winners are determined by views. This approach reduces risk for brands by linking payment to performance.
Posted's Revenue Model: Posted initially used a monthly fee for brands but transitioned to a freemium model, taking a percentage of creator payouts instead.
Growth Strategy: Kada leverages his substantial personal brand (Twitter, YouTube) to market Posted, sharing case studies and organic content. He utilizes a combination of competitions, opportunities (bid-based content creation), CPM-based opportunities, and affiliate deals.
App Development Process: Kada outsources app design (99designs) and development (Upwork), focusing on vetting developers carefully. He emphasizes the importance of finding developers who provide pushback and offer better solutions.
Wordle Success Story: Kada's earlier app, Wordle, unexpectedly gained millions of downloads due to a namesake game's popularity. This unexpected success provided validation and credibility for his entrepreneurial endeavors.
