About this Video

• Video Title: Here's How to Get ChatGPT to Recommend Your Business
• Channel: Cody Schneider
• Speakers: Cody Schneider, Joe Davies
• Duration: 40:04

Introduction

This video explores the emerging landscape of AI SEO and how businesses can leverage AI chat technologies like ChatGPT to increase their referral traffic. The discussion centers on tactics to improve brand mentions and organic recommendations from AI, contrasting it with traditional SEO strategies.

Key Takeaways

• AI SEO's Unique Ranking Factors: Unlike traditional SEO which heavily relies on backlinks, AI SEO prioritizes branded mentions. The more a brand is mentioned positively and contextually, the higher the likelihood of AI recommendation.
• Higher Conversion Rates from AI Referrals: Data shows AI referral traffic boasts significantly higher (2-3x) conversion rates than traditional search traffic. This is attributed to AI users already being highly qualified leads due to prior research.
• Effective Tactics for AI SEO: Guest blogging, creating listicles, and generating detailed product documentation are highlighted as effective tactics. "Context-seeding" – strategically repeating a brand's unique selling proposition (USP) across multiple platforms – is crucial for influencing AI recommendations.
• Target Audience for AI SEO: Businesses with subjective products or services (e.g., software, high-ticket items) are best positioned to benefit from AI SEO strategies. Conversely, businesses selling commodities might see less impact.
• Tools and Observability: An extension by Aima is mentioned which reveals the search queries ChatGPT utilizes when generating responses, providing insight into optimizing content for AI. Existing AI SEO tracking tools are considered unreliable at this stage.