Here's How to Get ChatGPT to Recommend Your Business

About this Video

• Video Title: Here's How to Get ChatGPT to Recommend Your Business
• Channel: Cody Schneider
• Speakers: Cody Schneider, Joe Davies
• Duration: 40:04

Introduction

This video explores the emerging field of AI SEO and how businesses can leverage AI chat technologies like ChatGPT to increase their referral traffic. The discussion focuses on tactical strategies to improve a brand's visibility and ranking within AI search results, emphasizing the importance of branded mentions and the higher conversion rates associated with AI-driven referrals.

Key Takeaways

• AI SEO's Impact: AI search significantly impacts competitive landscapes, offering brands a chance to compete with larger incumbents by focusing on branded mentions rather than traditional backlinks.
• High Conversion Rates: AI-driven traffic shows conversion rates 2-3x higher than traditional SEO, as users arrive buyer-ready after extensive AI-assisted research.
• Effective Strategies: Guest blogging, creating listicles and product reviews, and "context-seeding" a brand's unique selling proposition (USP) are effective tactics for improving AI rankings.
• Content Optimization: Detailed product documentation and extensive FAQ sections help LLMs understand and recommend a business. A human-in-the-loop approach to AI content creation is preferred by clients for high-value content.
• Tooling: An extension from Aima reveals the search queries ChatGPT uses, allowing businesses to understand and optimize their content strategy. Current AI SEO observability tools are limited in effectiveness.