Hitmaka Says Promoting Music Today Feels Like “Selling A*$”

About this video

• Video Title: Hitmaker Says Promoting Music Today Feels Like “Selling A*$”
• Channel: BagFuel
• Speakers: Not explicitly named, but appears to be a discussion between multiple individuals.
• Duration: 00:10:39

Overview

This video discusses the challenges artists face in promoting their music in the current digital landscape. It highlights the shift from traditional music promotion to a constant need for content creation and online presence, often leading to artists feeling like they are "selling ass" rather than focusing on their craft. The conversation touches on the disposable nature of music, the lack of urgency and connectivity, and the evolving role of artists and labels in gaining attention.

Key takeaways

• Shift in Music Promotion: The current music industry requires constant content creation and an active online presence, moving away from solely relying on the quality of music.
• "Selling Ass" Analogy: Artists feel pressured to constantly share personal or non-music-related content online to gain traction, likening it to "selling ass" to get attention.
• Disposable Music: Music has become disposable due to the abundance of content available, leading to a lack of urgency and connection with listeners.
• Content is King: Success now depends on consistent and varied content, including behind-the-scenes glimpses, freestyles, and personal life snippets, rather than just the music itself.
• Evolving Role of Artists and Labels: Artists and labels need to adapt to this new landscape by actively engaging with audiences and creating a continuous stream of content to stay relevant.
• Loss of Mystique: The increased accessibility and constant sharing have diminished the "mystique" that once surrounded artists.
• Impact of Social Media: Social media platforms have fundamentally changed how artists connect with their audience, requiring a different approach to promotion and engagement.
• Award Shows and Labels: Award shows and Grammy campaigns are influenced by label investments and marketing strategies, impacting an artist's visibility and perceived success.
• Desire for Authenticity: While artists are encouraged to be more open, there's a conflict between wanting to maintain artistic integrity and the need for constant online engagement.
• Young Artists' Reluctance: Younger artists are hesitant to do interviews due to fear of controversy or public scrutiny, which can hinder their connectivity with fans.