This video provides a three-step strategy for home remodeling businesses to generate leads and increase profitability through online advertising. The speaker, Corey, emphasizes the importance of executing these strategies effectively to outperform competitors. He highlights his agency's unique guarantee of results before charging management fees.
Prioritize Google Search Ads: Focus on highly specific keywords representing individual services (e.g., "bathroom tile installation") to target highly qualified leads already ready to buy. This approach offers high conversion rates, even with fewer monthly searches per keyword, due to laser-focused targeting.
Implement Display & YouTube Ads: Utilize Google Display and YouTube ads to reach a wider audience actively researching home remodeling. Create compelling content like an ebook or video explaining how to avoid common pitfalls in hiring remodelers, thereby generating leads and building brand authority.
Employ Facebook Remarketing: Remarket to individuals who have engaged with your website or downloaded content but haven't converted. This is achieved through a sequence of ads highlighting before-and-after photos, emphasizing customer testimonials and building trust.
