How I Actually Make Viral Shorts

About this Video

• Video Title: How I Actually Make Viral Shorts
• Channel: Isaac
• Speakers: Isaac
• Duration: 00:12:17

Introduction

This video documents Isaac's attempt to create a viral short video from scratch, detailing his process and strategies for maximizing views and monetization. He shares his past successes and failures, explaining why his previous methods stopped working and outlining his updated approach.

Key Takeaways

• Identifying a Killer Video Idea: Isaac emphasizes leveraging current trends within one's niche, or better yet, adapting existing trends to fit one's niche for optimal viral potential. He uses the Loki Season 2 trailer and Ke Huy Quan's Oscar speech as examples.
• Script Length and Hook: Contrary to initial assumptions, longer shorts (at least half a page of script) tend to perform better on YouTube, possibly due to increased viewer retention and higher visibility on the home page. A strong hook is crucial to grab viewers' attention and prevent them from scrolling past.
• Storytelling and Emotional Engagement: Isaac suggests incorporating a narrative element into the short, possibly using multiple speakers or memes, and aiming for an emotional response from the viewer (laughter, surprise, motivation, etc.).
• AI Voiceover and Editing Techniques: He details using ElevenLabs for text-to-speech voiceovers, emphasizing techniques like using punctuation for tone variation and overlapping clips for faster pacing in editing software like Premiere Pro. He also advises using keyframes for smoother transitions and visual effects.
• Captions, Sound Effects, and Music: The importance of creating unique, branded captions is stressed, along with adding sound effects and music to enhance engagement. Color correction and adjustment layers are also highlighted to improve overall video aesthetics.